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OnLine
Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer |
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| April 06, 2006 | Issn:1528-3992 - Circulation:20,000+ |
Copyright©2006 All Rights Reserved |
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1.
The
Editor's Choice |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
I'd like to take a moment to get your feedback
on our e-zine. We have been in publication for
almost 7 years now. But we are only as good as
our subscribers make us. And if you don't get feedback,
suggestions and opinions, we cannot grow and improve
as an e-zine. If there is something you can suggest
to make our e-zine more effective, please email me
and let me know. We are always looking to improve
in anyway possible.
I'd love to hear your opinions. Any suggestions,
ideas or questions? Feel f.ree to email me: debbiesolomon@comcast.net
Have a GREAT Weekend!
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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Forget Cheap eBooks --
Why Selling FSBO Real Estate Should be Your Next Hot SEO Focus.
By Kamau Austin, Searchpreneur«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Does the mention of real estate immediately conjure images of fast-talking, slick, and not-entirely-reliable real estate brokers in you mind? Do some realtors even seem to actually show off their gift of gab at the expense of selling your property?
While some real estate brokers are very professional and helpful their fees alone can discourage you from wanting to list with their service. For instance a typical house selling for $300,000 will payout the real estate brokers a windfall six percent (6%) sales commission of $18,000!
You can see if the real estate broker sells just 2 or 3 homes a month they will easily gross about $500,000 - $600,000 dollars a year in real estate sales commission. This is a great career for people who are savvy sellers, but also you may actually feel they leave your pockets a lot emptier?
Our real estate is the first and most important investment most of us will ever make. Therefore it may be to your advantage to be able to market your own real estate online.
Have you ever felt your ideal home purchase was hassled or made more difficult by real estate agents or brokers commissions or motives to sell at the highest price?
If you've been down that path and disappointed with the results, then there is another way for you to either put your property on the market or buy property. FSBO real estate offers both buyers and sellers the opportunity to bypass the real estate broker.
FSBO real estate is real estate that is simply: For Sale By Owner.
It's a simple and effective concept. The owner of the property puts the property on the market himself/herself and does not list it with a real estate agency. The home owner does not pay the agent a commission and is responsible for finding prospective buyers on his own.
FSBO real estate may not have been possible a decade ago, but the Internet's ability to reach into everyday life has ensured that we can achieve what was once impossible. In other words, it is possible for a home owner to sell his property without contacting a real estate agent.
The simplicity and success of this concept is easy to see. Millions of homes and properties are available for sale online.
The Internet has made the real estate boom possible. You can book and buy property from anywhere in the world in any corner of the world. If you are sitting in New York, the Internet makes it possible for you to view, price, bid, and buy property in Florida.
With the Internet, you can access hundreds of sites featuring homes of all shapes and sizes, budgets, locations, and custom features.
Home owners who want to sell their properties without the commissions or hassles associated with a real estate agency can register their properties on sites that are specially designed for FSBO real estate. Most sites allow you to easily register your property.
You can provide prospective buyers with details about your property, photos of the home and the site, and your availability. There is even software you can use to take site visitors on a virtual tour of your home (you could never do this in traditional print real estate advertising).
Such sites provide home owners with the opportunity to reach a large pool of buyers simultaneously. The sites offer guidelines and tips for home owners to help them advertise their property successfully.
Putting your property on the market is important, but it is even more important to market your property so that its best qualities are highlighted. Make it easy for the buyer to see for himself that this property has more to offer than the other homes on the market.
Online advertising is becoming one of the most effective ways to sell or rent real estate. If you do a search for local real estate in your area, you will notice that real estate brokers advertise heavily on the search engines like Google and Yahoo!.
According to one major real estate association more than 60 Billion dollars a year in real estate sales are driven by the Internet! My wife and I received ten (10) times more leads to rent our townhouse condo listing it on Google than advertising listings in major newspapers like the New Jersey Star Ledger and even the New York Times.
This is true despite the fact that newspapers are traditionally the places most people think of advertising real estate.
The New Jersey Star Ledger and the New York Times Sunday Editions (where our property was listed) have audited circulations of half million and four million respectively.
However, targeted search engine advertising totally outperformed them! This is why you should consider marketing your own real estate property online like your broker more than likely will.
If you have no experience setting up or selling your property via the search engines perhaps you can hire a professional search engine marketer to do it for you. Even if the setup and marketing on the search engines is an investment of $1500 - $5000, contrast that to possibly paying a realtor $18,000.
For those of you who are tired of selling $47 dollar eBooks, or building endless Adsense VRE sites to make a couple of thousand dollars, helping FSBOs or real estate brokers looking to have their sites listed highly on the search engines at $1,500 - $5,000 a sale could be -- a very lucrative new career for you!
It would be fairly easy for an Internet marketer with a little search engine experience to manage PPC campaigns or SEO campaigns for FSBOs or real estate agents. Look beyond selling $47 eBooks or making $27 on an affiliate program and get a real piece of the action with online real estate marketing windfalls.
The successful search engine marketing of a real estate property would require at the very least some knowledge of keyword analysis, search engine bidding setup experience, bidding strategies, site statistics and conversion software, linking strategies and of course good copywriting skills. You will also need good pictures or 3D real estate virtual touring software.
If you are knowledgeable in these areas by all means setup your own FSBO web presence. If not, go to eLance, Rentacoder, or http://www.Montclair411.com to consider obtaining a professional to setup your FSBO sale on the search engines.
If you list in the traditional media writing the advertisement for the property is a very tricky business. It is important to emphasize the outstanding qualities of your property, but you don't want to sound hollow and insincere.
A better option is to first research how to sell your FSBO real estate and sell it on sites like http://www.HomesbyOwner.com a good example would be http://www.HomesbyOwner.com/edison .
Your advertisement should carefully detail what your property includes. Details like swimming pools, landscaped gardens, kinds of stairs, marble, wooden floors, ceilings, ornamentation, and included furnishings are important to list in the advertisement so that the buyer understands the property's total value and can make an informed decision.
These sites often also include comparative studies on homes. Homes that are within the same price bracket are grouped together and easily accessible. Buyers can compare the prices and advantages of different homes and can look at multiple properties at the same time. If you are in the market for a new home, you are guaranteed to find a property that suits your needs.
The millions of properties that can be found on FSBO sites are from all corners of the country and are suited to almost every kind of buyer. The sheer range of properties available allows for freedom of choice, both for each home owner and each prospective buyer.
You can consider pointing potential buyers of your real estate to professional and helpful financers like http://www.MortgagesbyLarryStokes.com .
FSBO real estate frees both home owners and buyers from the hassles, commissions, and inconvenient visits of real estate agents. Most importantly it offers real opportunity for high ticket sales for ambitious Internet marketers.
Kamau Austin is a noted search engine marketer and author of Always On Top - How to get your business website on top of the search engines -- Every Time. Obtain his book at http://www.AlwaysOnToptheBook.com . He also does FSBO and Online Real Estate sales consulting at: http://www.Montclair411.com .
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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Daily Hug
What's for Dinner? - Turkey Enchiladas
Just for You - How to Be a Better Friend
Site of the Week - Curious George Needs You
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.) HOT BIZ*TIP
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Third Party Toolbars
Have you ever been surfing along when suddenly you find that
somewhere on your journey you picked up an extra toolbar? Many
of these (Hotbar for instance) are adware that sends targeted
pop-ups. Sometimes you can go to Add/Remove Programs and delete
them there, but how about an easier way to get rid of them AND
prevent them from getting there to begin with.
NOTE: If you are using a friendly toolbar like those from Google
or Yahoo, you don't want to follow this tip.
OK, here's the trick: go to the "Tools" menu and choose
"Internet Options". Click the "Advanced" tab then scroll down.
Underneath "Browsing" you'll find a checkbox that says, "Enable
third-party browser extensions". Uncheck this box and press "OK"
to close the dialog box.
After you restart your computer the extra toolbars and buttons
should be gone.
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Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE BUSINESS DIRECTORY & RESOURCES
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EZINE BUSINESS DIRECTORY
__________________
The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
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Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised. We take no responsibility for claims or representations made in any ads. OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication. All advice should be weighed against your own circumstances and applied accordingly. It is up to the reader to determine if advice is suitable for their own situation.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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