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1.) A WORD FROM THE "EDITOR"
___________________
 

A "Warm" Welcome to All our New Subscribers.

Well between server crashes, listserver problems, then internet
connection problems, The OnLine Exchange has had a fun filled
2 weeks.  Sometimes it seems the problems never end.  Though
when I think about it, I have not had problems like this since
Hurricane Wilma hit in October, 2005.  So I guess I can honestly
say, when it rains it pours.  If you happened to miss any editions
of our e-zine, please let me know and I will be happy to send it over
to you.  I won't keep you any longer.  Enjoy this weeks exciting
edition of The OnLine Exchange E-Zine

If you have any questions, concerns, ideas, suggestions
or opinions, You can email me directly at: 
debbiesolomon@comcast.net 
We look forward to hearing from you!

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Using The "Let Them Feel The Pain" Promotional Model
By Willie Crawford

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One of my favorite copywriting models is the "problem,
agitate, solution" model. This is where you show your
prospects that they have a nagging, painful, problem. Then
you describe in excruciating detail why it really IS a 
problem that they desperately want to solve. Finally, you
point out to them why your product is the perfect solution.

My friend Stephen Pierce, and several mentors, showed me
that nothing is more powerful in marketing than PROOF. This
led me to observe how effective it is to use the next logical
step, which is...

Prove to them that they really do have a problem by actually
stepping them through experiencing the pain. 

Let me give you a few quick examples so that you can see how this 
is used very effectively.

Back when free-for-all (ffa) links pages were very popular, there
were companies that would provide your with a page containing
links to the submission pages of hundreds of sites. They showed
you exactly where to go to manually fill in the forms on these
sites to get a free link pointing back to your site. After every
25 or so listings, they would have a link offering access to
their automated submission software.

Many people were thrilled to find the URLs of these submission
pages all in one place, and they set about gleefully submitting
their site to the ffa pages. However, after doing this for an
hour or so, they soon realized how tedious this was. The light
bulb suddenly came on, and they realize that manually submitting
to hundreds, even thousands of sites would take DAYS. Then, 
paying a few dollars to do this using an automated system seemed 
very inexpensive.

The company offering the automated submission service had
proven the VALUE of their service.

The same model has been used in the article submission business.
A company will give you a page containing the actual link to
the submission pages of hundreds of article directories and
ezine publishers who accept articles. Site visitors/authors who
industriously set about manually submitting their articles to
hundreds of places soon realize that this was a very poor use of
their time. So they gleefully pay $20 or so to have their articles
automatically, or semi-automatically, submitted to hundreds of 
sites.

If you look around, you'll see this model being used over and
over again. In-fact, to sell many services all you need to do is
tell them EXACTLY, step-by-step, how to do it. If your step-by-
step instructions are detailed enough, it will seem very tedious,
and many people will want to hire YOU to do it. If you also 
offer an automated way to do this, or offer to do this for them
through your company, they will use you to do it. 

This is an incredibly effective method of selling your products
and services. Take a close look at your products today. Can
you structure your sales process so that you demonstrate (prove)
the value of using YOU to do it… instead of the customer doing
it themselves. If you can, you should witness a substantial 
improvement in sales when you do. The whole key is just letting 
them actually experience how painful it is for them to do it 
themselves. It's a proven model used by countless very successful 
companies :-)



Willie Crawford is an instructor and partner at Content 
Propulsion Lab where you are shown how to create and then semi-
automatically distribute your articles and content across the
Internet (generating massive traffic). Learn how to make content 
distribution less painful today at: http://CashThroughContent.com 


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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

 

Search Engine Trick

Don’t you just hate it when you go to a site looking for
information but it doesn't have a search engine. You have to dig
through dozens of menus and links, and still don't always find
what you need. 

Most search engines have a feature that allows you to do a
search and restrict it to just one website. Just go to your
favorite search engine and type in the search terms, then follow
it up with "site:www.sitename.com" (where "sitename" is the name
of the site) no quotes..

This has been tested with Google, MSN, Altavista, AskJeeves,
AllTheWeb, and several others (although about half the search
sites use Google as their internal engine anymore). So, next
time you run across a site that doesn’t have a search engine",
try this little trick to save some time.



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
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You can get even L-O-W-E-R Prices when you
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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