OnLine Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer
February 27, 2006 Issn:1528-3992 - Circulation:20,000+

Copyright © 2006  All Rights Reserved

"A fanatic is one who cannot change his mind 
and won't change the subject." 
-- Winston Churchill, British Prime Minister 

In This Issue...

1. A Word from the "Editor"
2. HeadLine Article: The Power and Magic of High-Tech High-Touch Marketing
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions- Start Up Error
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information
 

This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:


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-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.

If subscribers can relate to, learn from, share with, and trust the publisher...then he or she has earned a well-deserved foundation for loyalty and success 

 

 

1.) A WORD FROM THE "EDITOR"
___________________
 

A "Warm" Welcome to All our New Subscribers.

Clients:
Our main goal in any of our businesses is to obtain
a good strong relationship with our clientele.  It is a
constant struggle in our search of finding clients.  
Once we find a client, the key to keeping their
business is through trust and honesty.  No one's
perfect, we all make mistakes, and with the world
of computers the way it is...there is a large margin
of error always waiting to happen.  Be sure you always
communicate with your clients.  Keep them up to date.
If you are having technical problems, let them know.
If you make mistake, tell them and go that extra mile
to compensate them for any inconvenience.  Without
clients, we have no business.  Always remember that.



If you have any questions, concerns, ideas, suggestions
or opinions, You can email me directly at: 
marketingtrendz@comcast.net
 
We look forward to hearing from you!


Please forward this e-zine to all your friends and co-workers who might be interested!


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

The Power and Magic of High-Tech High-Touch Marketing by: Travis Greenlee Virtual Practice Builder

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»


Alright, you're probably thinking... what in the heck is high-tech 
high-touch marketing? 

Well, It's actually a phrase I coined many years ago when forming my 
Virtual Practice Builder Programs.

In it's simplest terms, high-tech high-touch marketing is a strategy 
and process that utilizes the most recent advancements in technology 
to simplify and automate your marketing efforts, build rock solid, 
long term relationships, and as a result allow you to earn more, work 
less, and have an absolute BLAST in the process!

Sounds pretty exciting right? Well, as you are about to learn it is!

Now before I go into the strategies around high-tech high-touch
marketing, let's first get clear about the challenges we all face. 

The Problem:

Our industry is evolving more rapidly than ever before. Competition,
technology and consumerism are taking huge bites out of our business
possibilities. 

Not to mention the challenges of not being able to reach our desired
prospects. Spam filters, mass deletions, increased bounce backs and 
worse yet, people changing their email addresses. In fact, statistics show 
that 30% of internet users change their email addresses each year. Meaning
that, if your list isn't growing by at least 30%, if not more per
year, you are actually going backwards. 

Another interesting statistic is that we are now being bombarded by
over 5,000 messages a day from all media sources. The internet,
radio, TV, print media is taking it's toll on our awareness and
ability to focus on what's really important. Is it any wonder why we
are all waking around so dizzy in the head? I've beginning to think
we are ALL suffering from one form of ADD or another, lol!

We're working harder, feeling more stressed, and not yet seeing the
results we want. We are afraid the old answers to building and 
sustaining our businesses and selling more products just don't seem to be working 
any more. 

Whether we like it or not, it's time to take action and re-engineer
our marketing efforts and our businesses - or risk our futures. 

With this in mind, I am honored to teach you the Secrets and 
Strategies to creating a Highly Automated, Very Successful business, 
giving you complete freedom and control once and for all.

What's the key to your success? It's the level of your commitment!

Just check out these stats...

48% of marketers give up after the first contact
25% give up after the second contact
12% give up after the third contact
5% give up after the fourth contact

Meaning that 9 out of 10 people are never followed up with more 4
times.

Statistics show that it takes an average of 7 contacts to make a
sale. 

So, what's the Solution?

It's vitally important to connect frequently, consistently, and 
automatically with your target market. It's essential that you leverage
the power of technology to simplify this entire process.

Strategy number #1: Automate your business, build a million dollar
contact list. 

As we all know, the key to your success online rests in the quality, 
responsiveness, and size of your mailing list.

1) It needs to be highly targeted, providing quality content that 
addresses the challenges your target market faces and provides
realistic solutions to make their lives and businesses more enjoyable.

2) Needs to include a strong opt in form on your homepage. Using free 
give aways, or legal bribes such as ebooks, assessments, mini course to 
attract 
new visitors.

Get creative. Offering a free newsletter simply doesn't work anymore. 
The internet is saturated with these offers, as a result, they've lost
their effectiveness. Think about when you became a new subscriber on
someone's list, what was it that attracted you? Make your offer sexy 
and compelling. 

To get an idea of what I'm taking about, here's a perfect example.
Check out our 7 part streaming audio minicourse: 

--> www.InternetMarketingMiniCourse.com  <--

Now that you've created the system to build your list, the next
step is to drive TONS of highly targeted traffic to your website.

I've broken it down for you...

3 Simple Strategies to Generate More Traffic to Your Website:

1) Build it yourself: Write and publish highly targeted articles. Don't
forget your marketing syntax: a) Clearly identify your target market
b) What is their most painful problem c) Provide your solution to
their problem and d) Your call to action... ex. Give away a f.ree
report on your website. 

2) Borrow it: Create a Strategic Alliance with a partner who currently 
supports your target market, yet isn't your direct competitor. This is 
a true win/win relationship. As you share their services with your 
contacts, they will in turn, share your services with the people they know, like, 
and trust. 

3) Buy it: Googe Adwords. Pay Per Click marketing is a miracle of
the modern world. In fact, I believe history will show it to be the
most important development in advertising this decade. Never before
has it been possible to spend 5 bucks, open an account and have brand
new, precisely targeted customers coming to your website within
minutes. 

As you are beginning to understand, building a successful practice 
online is not difficult, especially when you know what you are doing...

To get the full scoop, and learn 6 more cutting edge strategies to 
building a fully automated, highly successful practice, download your f.ree 7 
part streaming audio minicourse:

--> www.InternetMarketingMiniCourse.com  <--


------------------------------------------------------------------------

About the author:

Travis Greenlee is a business design and development coach and 
consultant who specializes in teaching coaches, consultants, speakers, trainers, 
and small business owners to earn a more profitable living doing what they
love. He is an expert in high-tech/hi-touch marketing systems and is
internationally recognized for supporting solo-professionals in 
building full time practices in less than 180 days. www.TravisGreenlee.com 


Travis Greenlee
www.TravisGreenlee.com 
Travis@TravisGreenlee.com 




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3.) INTERACTIVE CLASSIFIEDS
__________________________



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[Back to the Table of Contents]

 

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Start-up Error

When you start Windows, if you get an error message saying that
it can't find a file, most likely what has happened is you've
uninstalled something that normally loaded when you started
Windows. The program is gone, but there is still a reference to
it in your Start Menu. The next time this happens, write down
the name of the file that cannot be found.

The easiest way to fix this is to use msconfig (win98 or
higher). Click your Start button, Run. Type in "msconfig" (no
quotes) and hit OK.

Click the Startup tab and try to locate the program that is
causing the error message. Usually if you look at the end of the
"Command" column you can find the file name that Windows claims
it can't find. Once located, just uncheck it and hit OK.

Make sure you pay attention to what you're unchecking so if you
uncheck the wrong item, you can go back and re-check it if
necessary.

Once you're done, restart your computer and see if that error
message is gone.
 


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at:
http://adv-marketing.com/business/subscribe2.htm  


 



[Back to the Table of Contents]
 

 

 

5.) EZINE A*D*VERTISING DETAILS
__________________________________
 

A*dvertise with The OnLine Exchange TODAY:
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could be seen by over 20,000 Subscribers as soon as
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You can get even L-O-W-E-R Prices when you
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EZINE BUSINESS DIRECTORY
__________________


The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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