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1.) A WORD FROM THE "EDITOR"
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A Warm Welcome To All our New Subscribers.

I hope you had a great holiday! It sure is the hectic
time of year, and I personally, am greatful it is almost over.
I love the holidays, but sure look forward to getting back to
a normal lifestyle. One thing the holidays really bring me though.
And that is a new, fresh outlook on my business every year.
We all do seem to get into slumps at times, where business is
at a standstill and nothing new happens. Nothing new will ever
happen unless we make it happen. And when the holidays hit,
it seems to give me that burst of energy to exceed to higher levels
in my business. Maybe that is why I have been successful for over
6 years now. Yes folks, The OnLine Exchange ezine has been in full
circulation for over 6 years. So if you are looking for a dependable,
reliable and trustworthy publications, you found it with The OnLine Exchange.
So be sure to read each edition, and....
If you have any questions, concerns, ideas, suggestions
or opinions, You can email me directly at: 
debbiesolomon@comcast.net  
We look forward to hearing from you!

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Raise Your Website Traffic with RSS - Blogs and YAHOO! 
By Kamau Austin

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It is the trend du jour. They are the subject of pundit press, 
guru glare, and is ready for mainstream adoption. RSS feeds 
and their communication kin the blog -- are bandied about 
as the next big thing.

Everywhere you look there are articles and ebooks touting 
the electronic affinity and high value of these two forms of 
media creation and distribution. However can these two 
forms of digital media drive more traffic to your site, or -- 
are they just hype?

Blogs are short for web logs and are like daily dairies on the web. 
Blogs started out as ways for Internet reality types to share 
their lives with other people on the web, without having to 
learn very complicated web design applications like 
Dreamweaver or Microsoft FrontPage.

While on the other hand RSS feeds are the natural extension of Blogs. 
RSS without getting into all the arguments over the name 
(for the purpose of this article) stands for Really Simple Syndication.

RSS feeds can take your blog postings and syndicate a preview 
of your blog headlines all over the Internet. Therefore in 
theory RSS feeds can drive traffic to your blogs and websites 
similar to how search engines have become major marketing channels.

If your blogs headlines are syndicated on major high traffic websites, 
RSS directories and Internet Portals it could be another major 
source of traffic to your website. But how effective is blog marketing 
to the average Internet marketer who doesn’t have a major personal 
brand name like John Reese, Yanik Silver, or Dr. Ken Evoy?

This question is reflected in the concerns of bottom-line focused 
Stephanie McIntyre, president of eSales Unlimited, an eBay Power Seller, 
auction trainer and coach. Stephanie has generated over $200,000 
in profitable sales on eBay and has low tolerance for marketing hype.

"I am not convinced that blogging can really drive traffic or profitable 
sales states Ms. McIntyre. Internet Gurus like James Maduk haven’t 
convinced me that I can really make money with a blog."

She isn’t alone in her skepticism. Many online business people 
are confused why all this hype is being created about blogs and 
RSS feeds. Many wonder if they can really deliver in their potential 
to drive more traffic and sales to business orientated Internet websites.

In short, can blogs and RSS boost really boost our website traffic? 
I put the technology to the test in the last four weeks to get 
some definite answers.

I found blogs are having some major income impact on the 
bottom-line of some companies and business people.

Despite many reservations by some Netpreneurs blogs and 
RSS feeds have been boosting the bottom-lines of some marketers. 
Willie Crawford, a well known Internet marketer generates over 
$1000 dollars a day from mostly blog generated Adsense™ revenue. 
Blogging for Crawford has become yet another profitable part of his business.

Weblogs Inc., a publisher of almost 100 targeted niche blogs is 
noted as being on its way to generating 1 million dollars in 
Adsense™ revenue! This had to be a compelling reason for 
AOL to recently buy Weblogs Inc., for a whopping 25 million.

Still another very successful Internet business person 
I spoke with (who doesn’t what to be identified) uses blogs 
as a form of buzz advertising resulting in $50,000 in indirect 
eCommerce sales when properly timed. This business person 
does close to 17 million dollars in online sales.

I also have been having good success saving time and money 
by publishing quickly with blogs. My blogs generated good 
income for me however I wanted to see if the distribution 
of my blog headline via RSS feeds would bring in any new revenues.

One of the promotional ways blogs and RSS are purported 
to increase your online traffic is the strategy of increasing 
your website’s traffic with what I call horizontal SEO. 
Horizontal SEO is called "winning the search engine lottery" 
by Internet sales star John Reese.

Most SEO firms and web marketers focus solely on high rankings 
for popular keywords (Vertical SEO) . In contrast a more 
comprehensive search engine driven Internet marketing 
campaign would scale more horizontally or deeper with more 
rich keyword informed content pages.

In other words a horizontal SEO campaign would be like playing 
the lottery. Your odds of winning the lottery are greater if 
you have more tickets.

According to Reese "search engines algorithms change from 
day to day. Therefore your ranking will go up or down. 
But if you have more and more tickets in the SEO lottery 
you have a better chance of winning."

Blogs and RSS feeds give you the ability to create and distribute 
a lot of web information (content) on the fly that’s distributed 
throughout the Internet at myriad media outlets. Blogs and 
RSS feeds drive more traffic to your site by helping you win 
the SEO lottery with horizontal SEO.

Blogs and RSS can be the easiest and most efficient way to 
win the SEO lottery. They do this by creating lots of targeted 
niche content on your and other partner sites that carry your feeds.

In the last 4 weeks I launched a website with a blog component 
without optimizing it in the traditional vertical SEO fashion. 
It doesn’t appear on top of any search engine results worth 
mentioning. I wanted to see if the blog powered by RSS feed 
would drive significant traffic to my site.

The results are amazing! I have been totally blown away 
by the research. Check out why I have become a big believer 
in blogging and RSS in part 2 of this article. 
Visit http://www.searchengineplan.com/blog.htm  
to stay informed on the latest blogging, RSS, 
and SEO developments.


Kamau Austin is publisher of www.eInfoNEWS.com  
and runs www.SearchEnginePlan.com . He is author 
of Always On Top "How to Get the Highest Search Engine 
ranking for your website. See more about his strategies at 
www.AlwaysOnToptheBook.com 



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4.) BIZ*TECH SAVVY SOLUTIONS
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"Common Error Messages and How To React"

-------------------------------

Some common Windows error messages are less intimidating when you
have an idea of what the often cryptic message is referring to.

No, it's not the price of oil in Tehran. Error messages are
rarely if ever displayed because of a mistake you made. So the
best thing to do is read the following tips, maintain your
composure, and take control of the computer!

The first thing to do when an Error introduces itself is to read.

You can gain a lot of information from simply reading the
message. It might be something as simple as entering a password.
It could also be rather cryptic - Let's deal with four of the
most common messages right now.

1. Invalid Page Fault.

This occurs when the operating system (Windows) fails to actually
access information (data) that was requested by one of your
programs. It's as if the butler simply went to sleep on the job.

Remedy: Close the offending application that caused the error.
Fire the butler. But only temporarily.

2. Fatal Exception Error.

This happens when a program or the system itself tries to work
with sickly data, such as a corrupt file. Files get corrupted if
all the ducks aren't lined up just so. Everything has to be
absolutely precise, or wham! Fatal Exception. Nobody was hurt,
were they? I hope not!

Remedy: Close the offending application. Sometimes it's Windows.

3. General Protection Fault (GPF).

Your computer has to have
enough resources to support everything going on inside. If it
runs low, or resources leak into space, you may see a GPF. This
may also happen if two applications try to use the same memory
location, like two cars attempting the same parking stall. Fault!

Remedy: Again close the offending application.

4. Runtime Error.

These occur while applications are running. The
only way to cure them is to restart the application.





Many Thanks to The Newbie Club
I'd be lost with 'em
http://www.newbieclub.com/?trendz 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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