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OnLine
Exchange e-Zine
...A
Realm of Information for the Avid Internet Marketer
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November
24, 2005 |
Issn:1528-3992
- Circulation:20,000+ |
Copyright©2005 All Rights Reserved
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A lot of people have gone farther than they thought
they could because someone else thought they could.
- Zig Ziglar |
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In This Issue...
1.
A Word from the "Editor"
2. HeadLine Article: 1 Billion Monthly Local Searches
3. Interactive Clas^sifieds
4. Parents Time-Out-
Easy Pumpkin Ice Cream
5. Hot Biz*Tip- OnLine Shopping
Dangers
OnLine Exchange Directory & Information
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
I have included a very important Hot Biz Tip today.
The next month is the biggest shopping time of the year.
The malls and department stores are packed on a daily basis.
Many people are searching online for the best deals. It is total
chaos in the shopping world right now. But when you buy online,
how do you know what is safe? Is your personal information going
to be stolen. We all know that this is the best time for hackers to get
in and get all your information. They are probably working harder now
then they do the rest of the year. Read today's Biz Tip by Bob Osgoodby,
with some helpful tips and information.
I'd love to hear your opinions on this subject. Any suggestions,
ideas or questions? Feel free to email me: debbiesolomon@comcast.net
Have a GREAT Thanksgiving Weekend!
Best Regards,
Debbie
Solomon
debbiesolomon@comcast.net
Please forward
this e-zine to all your friends and co-workers who might be
interested!
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to the Table of Contents]
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2.)
HEADLINE ARTICLE
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1 Billion Monthly Local Searches -- How to Tap into This Astonishing Market Revealed
Search Engines Becomes the Preferred Way to Find Local Businesses!
By Kamau Austin
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Do you have a website that fails to generate decent traffic?
Have you failed to make search engine marketing a part of
your promotion of your business because you have a local business,
or feel the Internet is not where your customer's will find you?
Recent reports in Emarketer daily, one of the top Internet business resources,
reveal over 50% of the country are now online. More importantly
twice as many people search online for local businesses than use their
Yellow Pages to find businesses in their area.
You could be losing at least 20 - 50% of your potential market
and customers by not having an Internet marketing plan with
a strong search engine component.
- Local Search Becoming More Important!
For those business owners who once felt that the Internet wasn't
necessary for their local business, you should especially take note.
Now is the time to learn to tap into the promotional power
of the Internet for your local business.
Since consumers increasingly are searching online for local businesses,
how will your businesses take advantage of this fundamental
shift in customer behavior? The Internet has affected almost
every facet of business and has driven the creation of new business models
while forcing the evolution of others, writes Click4Talk's Dave Landa.
Landa goes on to state traditional printed yellow pages and local commerce
are being drawn headlong into the Internet vortex. The surge in
online local searches by consumers relative to traditional printed
phone book searches has prompted tremendous business focus in this space.
Local search has become such a strong business Google has
even gotten into the act.
- Google Outsourced the Selling of Local Search
It is a very important development that Google has outsourced
the selling of local search PPC programs to Bell South last year.
Bell South has a large sales force that can sell search advertising
face-2-face to local businesspeople and merchants.
In other words Internet search will become a significant
marketing strategy for local business. This is significant because
20% of searches online are for local information. This is a huge amount
of monthly searches.
- 20% of Internet Searches are for local Information means
approximately close to One Billion Searches a Month are being
queried via the Top Search Engines -- for local searches.
This One Billion local searches will create new local business models
and propel visionary tech savvy local businesses.
In other words, if you once thought your local business didn't
need to be on the Internet, it is time to get a new reality check.
To bring home the importance of this grand Internet marketing shift
on how it will impact your local sales, consider a recent experience with me
and my wife. We listed a real estate property in two of our major local papers
(The New York Times and The Star Ledger of NY and NJ respectively).
The response was slow.
Later we ran a targeted local Pay-Per-Click (PPC) campaign with Google
and received more than 10 times the amount of leads from both
The New York Times and the Star Ledger!!!
Local focused and targeted PPC advertising with Google had out
performed Two major northeastern newspapers with established
real estate sections by an amazing margin. By the way, the collective
circulation of the New York Times and NJ Star Ledger was 5.5 million people
for the Sunday Editions.
This rise in the search engines and major portal to find local business
has come at a price to local newspapers, major newspapers,
and the local yellow pages. With twice as many people preferring
to use the search engines to find local business than the yellow pages,
this obviously has shaken-up print media.
To further illustrate this point recently the parent company of the
New York Times purchased About.com the popular Internet portal!
Your competitors will soon be introduced to the importance of
local search via sales consultants from Bell South and other
advertising rep firms. Don't get caught sleeping -- on move to local search!
My business has grown 3-fold in the last year because I made
a focused decision to grow my business in my local area using
the search engines. I know of some business associates that
have created lucrative local directory type web businesses rather
than putting their emphasis on general Internet Traffic.
If you are looking to increase your sales and profits maybe looking
at the short view and local niches in your are is the quickest way to get there.
Kamau Austin is publisher of www.eInfoNEWS.com
and runs www.SearchEnginePlan.com.
He is author of Always On Top
"How to Get the Highest Search Engine ranking for your website.
See more about his eBiz strategies at www.AlwaysOnToptheBook.com
[Back to the Table of
Contents]
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3.)
INTERACTIVE CLASSIFIEDS
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Contents]
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4.)
PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online
business or working outside of the home takes much time and effort
away from your family.
This weekly feature is committed to helping parents take back that
quality time and devote it more fully to spending it with their
children.
Check out this week's features:
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Time Out for the Week - Easy Pumpkin Ice Cream
What's for Dinner? - Skillet Chicken Cacciatore
Just for You - MyMealPlanner
Site of the Week - Reading Planet
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Follow the link below to see what it is all about! You owe it to
yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal
is to keep it short and simple each week, allowing you to maximize
your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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to the Table of Contents]
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5.)
HOT BIZ*TIP
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Online Shopping Dangers
If you plan to do some holiday shopping online, how can you tell
if an online company is legit and your purchase is safe?
If you get an unsolicited email about a product from a company
you don't know, then DEFINITELY do your homework before you buy.
Check out their reputation, or see if the same product is
available from an online business you trust.
Since web addresses can change, look on the site for an address
and phone number. Know where to complain or contact if you are
dissatisfied or have a question. Find the Customer Service page
(or "contact us" link). You might also want to review the
Privacy Policy to make sure they won't sell your information to
marketers.
Read the refund and return policy (if the website does not have
one, I would avoid it altogether). Can the item be returned?
What if it is opened? Is there a restocking fee? What about
damaged merchandise.
Keep a record of your online purchase. Print out the page with
the seller's name, address, and phone number. Print out the page
about the item you ordered. Print any email confirmation
messages you get and any follow-up messages about problems in
shipping. Log any phone conversations. I know this sounds like
alot of ink, but if there is a problem, you'll be thanking me!
-----
Did you know that subscribers to
Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? -
http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at:
mailto:answerguy@comcast.net
[Back to the Table of Contents]
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E-ZINE
BUSINESS
DIRECTORY & RESOURCES
__________________________________
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EZINE
BUSINESS DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
You can find all this and
more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE
EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
The appearance of advertising on OnLine Exchange
should not be interpreted as an endorsement by the editors of the
service, product, business, or program being advertised. We take
no responsibility for claims or representations made in any ads.
OnLine Exchange is for informational purposes only. In no event shall
Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability
for any damages whatsoever resulting from any action arising in
connection with the use of this information or its
publication. All advice should be weighed against your own
circumstances and applied accordingly. It is up to the reader to
determine if advice is suitable for their own situation.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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