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1.) A WORD FROM THE "EDITOR"
___________________

A Warm Welcome To All our New Subscribers.

A word of Warning! It is the middle of November,
and right now is the most critical time for a*dvertising
your business. How important is your business to you?
If you are serious, please take the time to visit our
"All New Holiday AD Specials".  The lowest prices of the year,
and it will BLOW your mind! Don't delay, do it today!

http://www.online-exchange.com/holidayads.htm 

Why do we stress so hard over advertising? It costs money
and there is no guarantee that we will make our money back in
in sales.  We need to make money, not spend it.  

Is this your attitude?  If this why you don't advertise your business?
If it is...you may just be in big trouble.  ALL successful companies
advertise.  TV Commercials and Radio Ads cost big money.  And it
is the big companies that advertise in these slots.  Having an online
business is not nearly as costly as a commercial.  It is much more
economical to advertise your business online.  We are not millionaires
and the cost of an ad in an ezine is peanuts compared to the big time
advertising such as commercials and billboards.  If you do want a successful
business, you NEED to advertise.  No bones about that.  So parting with a few
dollars is a necessity in advertising and success.  We will get more into this in the
next few editions.  WHERE to advertise, HOW to advertise, and WHEN to advertise.

Have a great Holiday!!

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Why Jerks Win At Direct Marketing 
by Willie Crawford

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Have you ever noticed that some very successful direct marketers
go out of their way to be cantankerous? Have you ever wondered
why? Today we're going to discover their secret? It makes many
of them millions!

Studies have shown that people buy on emotion and then justify
it with logic. We buy new BMW convertibles because we know
we'll look good in them. Then we rationalize that "BMW makes a
very good car that will prove to be a great long-term
investment."

Those direct marketers that come across as cantankerous, or even
total jerks, are deliberately tapping into the emotional side of
their market. They're doing something called polarization.

Polarization is the art, or science, of getting members of your
market to take an emotional stance. You want to get them to
either really like you - or dislike you. Those who are neutral
rarely buy your products. Remember, people buy on emotion, even
though they 're often not conscious of it. Getting people
emotionally charged INCREASES your chances of making a sale!

One marketer that understands this concept and uses it
brilliantly is copywriter Gary Halbert. Gary will tell you that
he is the greatest copywriter alive, and he charges for his
services accordingly. If you visit Gary's site at:
http://TheGaryHalbertLetter.com  you'll see that he is very
politically INCORRECT. Gary goes out of his way to insult his
audience, delivering smack after smack as he educates you on
what good copywriting is.

Gary understands that not everyone is his market. So he creates
strong feelings, and this drives away those who would never buy
from him... and really endears him to those who appreciate his
work. This tactic is very effective, and Gary has no shortage
of customers making him rich.

Another marketer who understands this concept very well is Jay
Abraham. I watched Jay Abraham, Stephen Pierce, and Rich
Schefren orchestrate a teleseminar in 2004. Leading up to this
teleseminar, they sent out a barrage of emotionally charged,
very informative emails.

Their numerous joint venture partners also sent out a tightly
orchestrated barrage of emails to their lists.

Those who saw the tremendous value in the free information
provided in all those emails were charged up. They were so
charged up that many could hardly wait for the teleseminar to
take place. I was one of those nudged to sign up for this $497
teleseminar through all of those emails 

A final example of a marketer brilliantly employing polarization
is a guy who calls himself "The Rich Jerk." I won't reveal his
identity, but will tell you that coming across as a jerk is
making him millions on the Internet. He is a very good marketer
in his own right (he recently sold a website on Ebay for
$379,000).

This "Rich Jerk" uses emotionally charged copy on his websites
and it's very effective. Part of what makes his copy so
effective is that he also incorporates proof of what he says.
Reading this copy, you get emotionally charged up, and at the
same time, you realize that you've encountered someone who can
really help you succeed. You can see how he does this by
reading his copy at: http://WhyJerksWin.com 

By studying the examples above, you see that using polarization,
or even coming across as a jerk, can be a very powerful
marketing tactic. It can touch your reader at a deeper
psychological and emotional level than many other marketing
techniques. However, don't forget that another reason this
works in the examples above is that these marketers also deliver
tremendous value to their customers. They also PROVE their
points.

Without also incorporating proof into their copy, this tactic
probably wouldn't work. Without proof they would just turn
prospects off. So now you know... jerks win at direct marketing
because they employ polarization and proof.

-----

Willie Crawford has taught PROVEN Internet marketing techniques
to thousands of successful Internet entrepreneurs since
late-1996. Subscribe to his free weekly ezine, which helps you
cut through the clutter and time-wasting hype. Subscribe now by
visiting: http://WillieCrawford.com 


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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"How To Adjust Your Monitor Settings"

=======================

I'm amazed at how many monitors I see being used by Newbies that
are either difficult to read because the icons and fonts are too
small. Or they are too large. Or the colors are garish and hard
on the eyes. I can spot a new PC user when I see someone wearing
sun glasses after sundown:-)

To check your settings ...

XP users;

Start/Control Panel/Display.

98 and others;

Go to your Desktop.

Click on My Computer.

Control Panel
Display
Settings.


Your Screen Area setting should be on 800x600, or 1024x768.
Unless you are a graphic designer or other professional that is.

There are many other settings you can use, but for 'normal'
people like you and me, any settings higher or lower than those
above are not recommended. Mess about a bit by sliding the
settings pointer across and click OK. You'll be prompted for
confirmation, and your computer will blink for a second or so.

Now view a Website with your new setting and see if it's more
comfortable. If not try another setting.

Don't worry, it's very easy to restore your original settings
just by repeating the process.

I personally use 1024x768, but you may feel differently.





Many Thanks to The Newbie Club
I'd be lost with 'em
http://www.newbieclub.com/?trendz 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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