This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:

TOP-STAR Sponsor:
________

Hate to Sell?

You don't have to.
We do all the closing for you,
You just place the ads!
877-274-2941 ID #JS0831JS
http://www.jas.thecoastalclosers.com  

 

 

1.) "THE EDITOR'S CHOICE
___________________

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

[Back to the Table of Contents]

 

 

2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

 "The 7 Points of Do-It-Yourself SEO" 

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Ever felt intimidated at the convoluted, jargon-ridden 
information about Internet marketing for small businesses 
available on the Net? Ever been horrified by the huge fees 
the experts charge, putting search engine optimization 
beyond your own means? Ever thought: What exactly is 
search engine optimization anyway, and can I do it 
myself?

The answer is: Yes, you can! The basics of search engine 
optimisation in applied web marketing are simple. It's all to 
do with the keyword content of your text copy, and can be 
summarised in seven points.

1. Register a good domain name which reflects what your 
site is about. Even if you are an established business, don't 
register www.FredJones.com if you make widgets. Rather, 
you want to register something like www.BestWidgets.com 
because that would inspire confidence in people looking 
for quality widgets who would not necessarily have heard 
of Fred Jones the widget-maker.

2. Name your page URLs based on reasons similar to the 
above for your web promotion, except now you can be 
more specific. Search engines like to know what your page 
is about. Name a page after a product 
(BigYellowWidgets.htm) or a service or action (Buy-
Widgets-by-Post.htm) on one of the sales pages.

3. The text in the title tag is crucial in letting search engines 
know what each page is about. Put your important 
keywords in your title tags, using both the singular and 
plural versions (people will search for both) and make 
these tags different and specific for each page. For 
example, "Widgets and After Sales Widget Services". 
Whatever you do, don't call the home page "Index", but 
treat it almost as a mini-description.

4. The other tags (at the top of the html page) between the 
two "HEAD" tags are not as important as the title tag, but 
the description tag is still used by some search engines in 
displaying what you would like web users to see when they 
scroll down a page of search results. Some search 
engines don't use the description tag at all; others, like 
Google, sometimes use part of it together with part of the 
main body text surrounding prominent keywords on your 
page. So you may as well treat the description tag 
seriously; make it brief (about 25 to 30 words) and as 
comprehensive as possible in the short space allowed. 
Make sure you have your popular keywords included 
within your description tag. The ALT tag is used for a very 
short description of an image or graphic file, and is what is 
displayed if you allow your mouse pointer to hover above a 
graphic. These days it is not considered important for 
search engines. The COMMENT tag is never displayed on 
the body page, and is used by coders and designers as an 
instruction or reminder to themselves about what that 
section of html coding should be doing; in the past, some 
webmasters in their quest for website promotion and 
search engine ranking used to stuff keywords in the 
comments tags, but now it is generally acknowledged that 
the main search engines pay little or no attention to these.

5. Keyword density. Each search engine has its own 
preference as to how many times a keyword phrase 
appears on the page in order to signify the relevance of 
that keyword phrase (in other words, in order to help the 
search engine understand what the page is about). Around 
5 to 8 per cent is a rough guide as to the optimal level. 
Don't overdo it, otherwise it will be seen as spam or 
keyword-stuffing. Also use your keywords in the headings 
tags H1 and H2. There is an H3 tag as well, but it is 
doubtful whether search engines bother with that, as it is 
perceived as less prominent on the page, therefore less 
relevant to what the page is about.

6. Don't forget good linking in your website marketing. 
Search engines will judge the importance of your web 
pages to some extent on the number and quality of 
incoming links from other sites. Ask other webmasters with 
sites on similar themes to yours for a link, in exchange for 
a link back. These sites should not be in competition with 
yours, but should be similarly themed. You may 
occasionally be asked by other webmasters if they can link 
to your site. If this is so then have a look at their site; make 
sure that their site is relevant, that it has at least some 
Page Rank, and that it just "feels" good, and has no nasty 
surprises like redirects or unexpected popups. You don't 
want to be associated with a "bad neighborhood"!

7. Make sure that important keywords are included in the 
anchor text within inbound links from other sites. This is 
crucial to search engines when they try to figure out the 
relevance and importance of your pages. The inbound link 
from the other site should take the form of something like 
this (I'm using normal brackets instead of angle brackets 
so as not to use compromising html): (A 
HREF="http://www.Yoursite.com") your important keywords 
included here(/A). You should definitely avoid something 
like (A HREF="http://www.Yoursite.com")click here(/A), 
which tells search engines nothing except that your site is 
about "click here". Be careful!



Gordon Goodfellow is an Internet marketing consultant and practitioner. 
He lives and Works in London, UK, and has helped companies in many 
industry sectors with clients worldwide. His main site is 
http://www.applied-web-marketing.com  



[Back to the Table of Contents]

 

 

3.) INTERACTIVE CLASSIFIEDS
__________________________


Serious entrepreneur? Serious profits now.
No franchise fees, no royalties, fastest growing opportunity in industry.

http://sp.quicklister.com/1100-1/?EZine1 

§«¤»¥«¤»

HOW TO BUILD YOUR OWN MONEYMAKING 
WEBSITE IN MINUTES BY CLICKING A FEW 
BUTTONS. This is SO EASY that my 10-year old has 
done it. You will not believe how SIMPLE this really is! 
Get your F.REE Online Video Course, NOW! After 
viewing the videos, FIRE YOUR WEB DESIGNER! 
http://www.LeadPageGenerator.com/cmd.php?af=302255 

§«¤»¥«¤»

I'm looking for people to teach how to make a nice 
income from home. Don't think I'm going to charge you 
anything for this. Plus I will give you $100 to work 
with you. 
http://www.tradevestor.com/partner/go/731.php 

§«¤»¥«¤»

THIS IS WHAT FINANCIAL FREEDOM IS LIKE...
Discover how a Private Organisation has come up with
a clever yet simple way to "Realistically" generate large 
retiring incomes for all its members. Hundreds joining
daily.Find out if you qualify!
http://tinyurl.com/aut2f 

§«¤»¥«¤»

NEED ENERGY! SuperSpectrim Advanced Nutrition 
12 Hour Time Release of 63 Nutrients 
Ken Sherman formerly of the Wall Street Journal 
"SuperSpectrim is the greatest for energy" 
http://www.superspectrim.com  - 2 months $19.95

§«¤»¥«¤»

Burned out networkers Let us do your dirty work.
All of it. WE help you advertise. WE Present Your Business. 
We take your calls. We CLOSE YOUR SALES. 
You Get paid $1000. Try us now - $1995 startup. 
(800)-704-7344 (id#7120) 
http://tinyurl.com/bgj7y  

§«¤»¥«¤»

Lifetime Income For $13.00 Per Month!
No selling, No meetings, No phone calls to make, 
No recruiting, No money to collect, No risk. 
We place paying members in your downline! 
Nothing is easier or more affordable than this! 
Join us now. Get all the details here. 
http://www.why97.com/cestes/fig.html 

§«¤»¥«¤»

We're So Sure Our System Works We'll Let You TRY IT FOR 
F.REE - Product*, International Business, Websites, 
Support and Training Six-Year Old Debt-Free Company -- 
Great Compensation Plan * You pay only $2.95 for S&H
http://www.automaticbuilder.com/20556  



[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

How To Use Passwords Safely And Effectively

=============================================

These days a single computer user may have dozens of passwords.
If you use computers at your job you may need to access secured
databases, local workstations and numerous accounts online and
each is supposed to have its own unique password.

Though many people don't require a logon for their home PC, they
will definitely have one for email or websites that they manage.
Here is a guide to assist you in strengthening your passwords and
password techniques.

---- How to Make Good Passwords

Choose a password with the following criteria:
-At least 8 characters in length
-At least 1 number
-At least 1 special character
-Upper and lowercase.

Passwords with difficult combinations make it harder for tools
like L0phtcrack, Brutus, John the Ripper, Cain and Able and other
password crackers to decipher your password.

When creating a password, don't use personal information such as
birthdays, children names, or first and last names. Avoid using
words or phrases that can be easily guess or cracked with a
"dictionary attack." Do not use the same password on the
different systems. If you work in a classified environment,
passwords should be treated at the same level of classification
as the systems they protect.

---- Good Password Practices

Never share your password with ANYONE including your
Administrators, Help Desk personnel or System Administrators. IT
professionals at your job or Internet Service Provider (ISP) will
not normally ask you for your password. If they do need it then
you should give it to them in person and ensure you change it as
soon as they are done with their task. A common "Social
Engineering" tactic used by malicious hackers consists of calling
up unsuspecting users and pretending to be from the computer
support staff.

Another tactic is to have trusting users email the password or
type it into what looks like a legitimate site; this is known as
"phishing."

Be aware of your surrounding when you are typing your password.
Watch for "shoulder Surfing" or people watching what you type as
you are entering your password.

If you use the web to access critical information (such as online
banking, or medical information) ensure that the site uses some
type of secured method of encryption. You will know this if the
site's URL begins with an "https." SSL and Secure HTTP are
sometimes indicated by a tiny lock in a corner of the page. If
there is no encryption then it maybe possible for unauthorized
users to view and/or capture the data you enter and later access
the account using a "sniffer."

A sniffer is a tool that captures all "clear text" or unencrypted
data. SSL and Secure HTTP encrypts data so that it looks like
gibberish to tools like sniffers.

----Techniques to Manage all of Your Passwords

It is best to memorize your passwords however if you have
literally scores of passwords from work, home, online business
ventures and the bank and you do not have a photographic memory,
you may want to write them down and put it in your wallet. This
simple and practical task is what Senior Programmer for Security
Policy at Microsoft, Jesper Johannson.

Using Password Management applications such as Joe Robson's
'Password Keeper' (part of his PC & Internet Security Kit) can
help you to effectively manage your passwords.
http://newbieclub.com/security 

Another management technique is to allow Windows (and other
Operating Systems) to automatically fill in the data. This is
great for trusted SECURE environments such as home systems in
which you do not need to hide any account information from
anyone, but not such a good idea for the work environment.

It should also be noted that systems without a high level of
Internet security (protected with firewalls, updated patches, NAT
enabled, etc) should not use the auto fill features as the
passwords are many times stored on the system in clear text
making it easy for malicious code such as spyware, trojans and
worms to steal your passwords and account information.

The greatest thing you can do to protect your password is to be
aware that at every moment someone somewhere would love to access
some or all of your accounts. It is not always cyber criminals
looking for your banking information, sometimes it is just
curious people who happen upon your username & password. It may
even be someone you know.

Now THAT'S not nice:-)



Many Thanks to The Newbie Club
I'd be lost with 'em
http://www.newbieclub.com/?trendz 

[Back to the Table of Contents]

 

 

5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $40
Get Sponsor a*ds as low as $13
Get Classified a*ds as low as $3
L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

You can get even L-O-W-E-R Prices when you
order one of our  VARIETY A*D Packages:
http://www.online-exchange.com/anniversaryadspecials.htm

[Back to the Table of Contents]

 

 

EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

[Back to the Table of Contents]