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1.) "THE EDITOR'S CHOICE
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We are Proud to Present our "Editor's Choice":

James Postelwait of HomeNet Work
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Here you will find all the fare cost to world telephone setups.

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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
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This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Blog and Boost Your Search Engine and RSS Traffic 
By Kamau Austin 

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

One of the more recent secrets people are using to get their web sites 
in the search engines, the last couple of years, is with Blogs. 
Blogs are short for web logs and are like daily dairies on the web.

Blogs started out as ways for Internet reality types to share their lives 
with other people on the web, without having to learn very complicated 
web design applications like Dreamweaver or Microsoft FrontPage.

Dreamweaver, the standard professional web design program 
takes a least 6 months to master. While FrontPage on the other hand looks 
a lot like Microsoft Word, and therefore can be used a bit more quickly by people just starting out.

Blogs are much easier to use than any web design software. 
They can be used to change web content from a browser, email, 
and even simple desk top software. Blogs are web pages created 
with automated software that date stamps all changes to content.

One of the secrets the web marketers use to get their new websites 
into the major search engines like (Google - Yahoo! and MSN) is called blog and ping. 
So many Internet fortunes are being built on this simple technique.

If you want your new website to be indexed (or included in the search engine database) 
you shouldn't submit it to the search engines -- instead you should blog and ping.

There is a new feature with Google and Yahoo! known as sitemaps, 
which will also get your site indexed, but most of us will do fine with learning first to blog and ping. 

Blogs index and file your web pages automatically according to the way you specify in advance.

Google loves blogs and has its own web based application called Blogger. 
You can set up a Blogger account for free at Blogger.com.

You should use Blogs for your business to give updates to your customers 
and supporters every few days on your company's news or inside information. 
You can also reflect on industry trends with your business blog.

What's nice about blogs if you want to get your site in the search engines 
or keep the search engines up to date with your latest optimization or content efforts. 
You can post your new website or page to your blog page and link to that page.

The search engines will visit the blog page more frequently and index 
your new pages or web sites some times in a day or two. Also make 
sure when you post a new blog in Blogger.com you set up your account to ping 
(or notify) the other major blog directories that your blog has been updated.

Or if you want to get your new site into Google go to a high ranked blog 
listed in Google. If the Blog allows comments give a good comment on the blog. 
Then link back to the page you want indexed in the Blog.

Make sure you give a worth while or useful comment or it will be consider 
blog spam by the website administrators. Sometimes blog publishers disable 
the comment feature for this reason, therefore it is important to have your 
own blogs especially if you have more than one site.

This will get the Google spider to index your new sites or web pages within 
a few days and consider your site for its database given the criteria of its algorithm.

If you are looking for a fast, inexpensive and efficient way to build a lot of 
content on your site, which the search engines will pick up, go to Blogger 
and open up a free blogging account and join the blogosphere.

- The Love Affair between the Search Engines, Blogs and RSS

I have been extolling the SEO benefits of Blogs since almost two years ago. 
Although blogs and search engines don't seem to enjoy the free for all love affair 
they once had, the search engines and blogs seem to still be married "for better or for worst".

The romance and infatuation phase between search engines and blogs 
has waned because of blog spam. However search engines dare not divorce blogs 
because they tend to cook up regularly updated content.

Blogs are also search engine friendly in design. As publishers we love blogs 
because it is an easy way for us to update our sites with new content.

Many top marketers are extolling about the power of blogs and their 
natural extension RSS feeds. Almost every successful Internet Marketers today 
is using some variation of blogs and RSS feeds.

Everywhere you go the web gurus are talking about the great upside 
potential of blogs and RSS. RSS for the purpose of discussing this issue 
stands for Really Simple Syndication.

RSS is presently being used by Internet marketers to share their blog headlines 
with websites and desktops all over the world. Think of RSS as giving you the 
ability to blog without boundaries.

People on other websites and with downloadable RSS newsreader software 
can read your newest blog posts without visiting your site. Sites that value 
your expertise will in a viral fashion feature your RSS feeds and help generate traffic to your site. 

This allows you to leverage traffic from other peoples sites who feature your blog. 
Moreover, your subscribers who read your RSS headlines on their desktop software 
will avoid email filters.

Before you explore or upgrade to RSS marketing experiment with desktop 
newsreaders like Tristana or News Gator. If you prefer to read RSS from 
your browser download and install Mozilla's FireFox Browser.

RSS feeds will be the next phase in Internet marketing following the search engines, 
email marketing, affiliate marketing, and joint ventures.

By having people subscribe to your blog's RSS feeds, or having them syndicated 
on other people's websites you will be getting a running start on the explosion 
in blog and RSS marketing once Internet Explorer integrates RSS into its browser.



To learn more about Blogs, RSS, and Search Engines visit 
Kamau Austin's Search Engine Blog at...
http://www.searchengineplan.com 


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[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"A Few Facts About Files And Filing"

============================================

GIF, JPG, TXT, DOC, HTML, WAV, BMP, ETC

You'll see them over and over again as you encounter manuals, web
sites, and anything related to your computer. Tons of file
extensions. Whole pickup truck loads of 'em running back and
forth on the info highway.

File extensions are easy enough to understand, and with just a
bit of history, you'll know everything you need to know about
files, and not a bit more.

Back in the DOS days (DOS stands for Disk Operating System),
before the invention of Windows, every file had to be named with
a maximum of 8 characters, and could include a three letter "file
extension."

For example, lets say you want to save that recipe for Quevos
Rancheros. You were forced to use a maximum of 8 characters. So
you call it queranch. Hmm, in Spanish, that's like, "What ranch?"
Or that's a loose translation, at least.

You were limited. Severely. So along comes the long file name.
You can use a whole mess of characters now, calling your file "My
greatest recipe using eggs and tortillas since the invention of
the wheel." The sentence between the quote marks is the name of
the file, or "filename."

The stated character limit is 255, but in reality it comes in
just a tad under, like 253 or something. The techies can quibble
over that. Regardless, it's l-o-n-g. And more than adequate to
describe the content of your creation!

Now, notice that many files have extensions. They all do, really.
In fact, your computer doesn't know what to do with a file if it
doesn't have an extension.

The extension is the three letter part following the main name.
(You didn't see an extension on my quevos rancheros example,
because I left it off.) Here's an example:

My Word processing report.doc

The ".doc" part of the file's name tells Windows to use the
program that's associated with .doc files to open it. So, let's
say you've got Microsoft Word installed. Whenever the Windows
operating system realizes you've clicked a file with the
extension ".doc" it fires up Word, and Word opens the file.

Presto.

There are lots of file extensions. Here's a table for you that
includes a few common file types you may encounter during your
web travels...

Click through to The Newbie Club Site for the rest of this
picture driven detailed tutorial.

http://newbieclub.com/cgi-bin/sgx/d.cgi?file_types-wim 




Many Thanks to The Newbie Club
I'd be lost with 'em
http://www.newbieclub.com/?trendz 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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