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1.) "THE EDITOR'S CHOICE
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The OnLine Exchange would like to TEAM UP with
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Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Is your Website Doomed for Failure Before you've Built it?

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One of the things that many people overlook when 
building a new website is keywords. I have to admit, I did 
exactly the same thing myself when I started out. You 
can build the flashiest, most professional looking website, 
with lots of great content, but if you don't think about 
keywords first your website is most likely to be doomed 
for failure - at least as far as search engines are 
concerned. 

Visitors from search engines are the most targeted types 
of visitor that you could hope for. What you need to do is 
find out which keywords these people are using when 
they search in Google, Yahoo or MSN and ensure that 
your web page(s) are optimized for these keywords. 

When researching your keywords you need to make sure 
that you 

1. Choose keywords that people are actually 
searching for. Don¡¯t optimize your site for keywords that 
people rarely search on. 
2. Choose keywords that are not too highly 
competitive - unless you're an SEO whiz that is 

If you keep these two goals in mind when choosing 
keywords you will have the best chance possible of rising 
to the lofty heights of the search engine results pages. 

So, what's the best way to do keyword research? I've 
tried many different tools, but my favorite by is 
Wordtracker. You can sign up for a free trial of 
Wordtracker at http://www.homebiz -
direct.com/wordtracker.html but if you¡¯re serious about 
your keyword research consider using the full version as 
it allows you to select unlimited keywords and includes 
results from 8 different search engines, 3 different 
directories and 4 different pay per click engines, 
compared to 1 search engine and 30 keywords in the trial 
version.

Once you're logged into Wordtracker I recommend using 
the "Keyword Universe" to brainstorm for keywords. You 
just need to type in any keywords related to your area of 
interest and then use the built in thesaurus to find 
related keywords and synonyms. For example if I enter 
the keywords "internet marketing" Wordtracker returns 
300 related keywords including "web site marketing", 
"promotion" and "online marketing".

Wordtracker then allows me to view a list of all the 
keyword searches that have included my keyword 
phrase. If I click on "web site marketing" Wordtracker 
returns 118 rows of keywords that include that phrase, 
for example "web site marketing", "web site marketing 
strategy", "web site online marketing" and more. 

If I like the look of these keywords I can just add them to 
my basket and continue choosing keywords until I have 
100s of keywords. For this example I'll just add the 118 
results to my basket and continue on to Wordtracker¡¯s 
"Competition Analysis". 

At the competition analysis phase I have a number of 
search engines, directories and pay per click engines to 
choose from. I can choose a maximum of two search 
engines, but for speed I normally tend to just go for 
Google, since it represents 35% of all searches. I can 
always go back later and look at other search engines if I 
have a good set of keywords. 

Now the interesting part begins¡­ 

Wordtracker returns me a table with the first 100 
keywords from my earlier keyword selection. The 
keywords are displayed in order of "KEI", which means 
"Keyword Effectiveness Index". This is a measure to 
allow you to quickly identify which keywords are likely to 
give you the best results. Keywords with high KEIs are 
the best targets as these represent keywords with a 
combination of a high number of searches and a low 
amount of competing websites. 

Other important statistics provided by Wordtracker are:

24 Hours ¨C The predicted amount of traffic for a single 
day, for this search engine only (Google in this case) 

Competing - The number of competing websites for this 
keyword phrase. 

Here's an example of two of the results returned from my 
"marketing web site" search: 


Example 1
"marketing web site design"
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39

Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000

You can see from these examples that the most popular 
keyword phrase here is "web site marketing", with 
approximately 171 searches in Google every 24 hours. 
However, this keyword phrase has almost a million 
competing websites, so if you decided to target this you 
would have a long hard slog to get on the first page of 
the search results. 

In this example, my preference would be to choose the 
"Marketing web site design" phrase. Although there are 
10 times less searches on Google per day for this 
keyword phrase, there are only 39 competing websites. 
So the chances are that I can get onto the first page of 
search results very quickly. I could also combine this 
keyword phrase with a few others from my research to 
build up the number of visitors to my site. 

Once you have finished researching and have a good 
keyword list, ensure that add your keywords to

- the page title 
- the h1 and h2 tags 
- the image alt tags 
- the keyword meta tags 
- the copy itself 

Also make sure that you include the keywords in the 
anchor text when you are linking to your site from 
another site. 

Going through this exercise of choosing keywords each 
time you set up a new website or create a new webpage 
will ensure that you have the best chance of getting 
targeted search engine 


_________________________________________________________
Suzanne Morrison is the webmaster of http://www.homebiz-direct.com  
Visit http://www.homebiz-direct.com/internetMarketing.html  to learn about 
more ways to promote your website. 


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4.) BIZ*TECH SAVVY SOLUTIONS
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Shifty Little Tabs

Most people know if they hit the Tab key, they can hop from
control to control in a program. What most don't realize is that
if they hold the Shift key while they Tab, they can go backwards
through the controls. 

Controls are the "objects" you interact with in a program. Stuff
like buttons, checkboxes, text boxes, lists, etc. are all
controls. Basically, if you can do something with it, it's
considered a control.

For example, say you're filling out a form on a web page. You
fill in your first name and, in all your excitement,
accidentally tab right past the last name box. You can easily
get back to the last name field by holding down the Shift key
and hitting the Tab key. 

So, next time you're tabbing, don't grab your mouse-just press
your shift key. 


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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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