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Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Test Your Direct Response Marketing Using Two Steps
By Abe Cherian

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

 

Of all the mistakes a small business owner can make,
possibly none will cost more than failing to test one
aspect against another. In order words, testing one price
against another. One headline against another. One ad
against another.


There is an "A-B" test. That's the common terminology for
testing your offer, headlines, pricing, ads, or services.
We create two different ads, an A and a B, two different
headlines, and two different mailings to determine which
obtains the greater response or sales or referrals.


The key to an A-B test is to set it up so you can quantify
and measure it properly and track those results with the
goal to zero in on the one or two choices that are
Preferable over the others.


Then you roll out a new untested product or marketing
strategy in this manner, and by mailing to a small test
area, say 500-1,000, you can save yourself in the event of
a failure untold thousands of dollars.


Most of the time you can conduct multiple A-B tests
simultaneously on the same product, ad, headline, price,
etc. before selecting the final strategy. I recommend if
your product or service is conducive to this type of
approach, in other words, creating a modest direct mail
campaign for conducting the A-B test to do it.


Direct mail is the method of choice because it can be put
together relatively quickly and inexpensively.


The prospects to whom you direct your mailing to in a
one-step approach will either respond or not respond with a
purchase or inquiry. No intermediate steps, calls or
visits. That way it involves a fairly standard set of steps
or procedures to take.


Your two other major goals should be in using A-B tests to
verify what people will actually buy and determine whether
you are able to reach these individuals with the marketing
campaign that you intend to launch so that they will buy
from you.


You must be able to think of the purpose of an A -B test as
a way to uncover the best and most profitable mix of
products, services, price incentives and guarantees that
will encourage your prospects to buy.


A word of caution: many organizations try to determine this
information by sending out surveys. Sometimes this works
and sometimes it doesn't. There are statistics that show
that people rate the Bible as the highest read book and the
National Inquirer as the least read. When you look at
purchase statistics, they show that more people read the
Inquirer in one week than all other books or pamphlets.


You don't necessarily want to determine. who will buy
things just by a survey. You want them to vote with their
dollars.


About the author


Abe Cherian is the founder of Multiple Stream Media, 
a company that helps online businesses find new 
prospects and clients, who are anxious to grow 
their business fast, and without spending a fortune 
in marketing and automation. 
http://www.multiplestreammktg.com. 

Web's #1 site to find "free resources to Plan, Build, 
Market, and Maintain your website": 
http://www.multiplestreammktg.com/resources.html 



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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

How To Create New Folders

=======================

After discussing Wild Bill's web site creation foray, I
suggested he create a new folder on his computer and name
it "My Web Pages". Okay, he says, how do you do that?

Open My Computer with a double click. Then open drive (C)
with a double click. All of your computer's files and folders
will now be showing in the open window.

+++++++++++++
SIDEBAR
+++++++++++++

You can access your computer's files and folders
via the My Computer icon, or through Windows Explorer, which
is Windows' File Manager.)

+++++++++++++
END SIDEBAR
+++++++++++++

Right click a blank area of the window ... do not click on a
folder! You'll see a context menu appear. On this menu, point
with your mouse cursor to "New"... and another menu will fly
out!

At the very top of this menu will be the name "Folder". Click
on this, and a new folder will appear. Type the name you want
to give it, then tap your Enter key on the keyboard. A new
folder is created! It will located right there with all the
other folders on your computer.

To get to the new folder, just open My Computer, then open the
(C) drive, and you'll see it.

In my second tutorial on down the page, we'll look at how you
can change the view of your folders from LARGE to small. And
see more at a time with greater detail, too! Read on...


-----
MANY THANKS TO THE NEWBIECLUB
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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