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1.) THE "EDITOR'S CHOICE"
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We are Proud to Present our "Editor's Choice":


Rachael Willis 
rachael@infoproductscentral.com  
http://www.4u2profitebooks.com 

I am a 21 year at home mother of 1 and step mother of 2. 
I also go to college part time.

I try to help other people out there by giving them the best information I can. 
At my other site I do reviews to make sure people know which products 
are good or bad (sometimes they really are bad). 
You can visit my site to see really good ebooks 
and programs that have helped me grow. 

---

Give your business the Exposure it needs.  And with
the OnLine Exchange, you can get F*R*E*E publicity 
for you and your business.

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
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and fill out the form. We will let you know when your profile will
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This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
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 THE MOST POWERFUL MARKETING STRATEGY AVAILABLE TO SMALL BUSINESSES
By Habiba Abubakar, The Profit Diva
Copyright © 2005 by Habiba Abubakar and Emprez. 
All rights reserved.

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Most small business owners want to generate huge profits, 
with little effort and in the least amount of time. 
If you fall into this category then joint venture marketing is the fastest, 
easiest and most profitable way to do that. 

Joint venture marketing involves two or more businesses 
combining their resources to work towards a common goal, 
and create a win-win situation for all parties involved. 
It’s about partnering with another business to leverage 
on resources that your small business wouldn’t otherwise have. 

While it appears to be more popular with online businesses, 
joint venture marketing is still implemented by offline businesses, 
and it certainly works just as well in the offline world. In fact, 
one of the reasons why many industry giants like Southwest Airlines 
are so successful is because they implement joint ventures. 

Doing joint ventures has many benefits, but I’ll focus on 
the top seven benefits for small business owners. 

Here are seven reasons why joint ventures are the most 
powerful marketing strategy available to any business, 
and why every small business should be doing joint ventures:

1. You’ll pay for results only.
When you place an ad or you rent names for a direct mail campaign, 
you still pay the publication or list broker, whether you generate responses or not. 
With joint ventures, you only give your joint venture partner 
a cut of the profits based on the sales made as a result of the joint venture. 
If no sale is made then your joint venture partner gets nothing. 
That eliminates potential losses. How’s that for low-cost marketing?

2. You’ll increase credibility.
Your joint venture partner probably spent years building a good reputation 
within their industry. They therefore have influence and credibility with their clients. 
By partnering with them, you’ll be tapping into this resource. 
You can piggyback on your joint venture partner’s credibility 
and shine in their glow. 

3. You’ll be adding value and getting more profits.
By endorsing products and services of great quality, 
you’re creating new, hassle-free profit outlets for your small business. 
You’ll also be offering your client base a larger variety of products and services. 
This means you’ll be adding value to what you already offer, 
and increasing your profits at the same time. 

4. You’ll increase visibility.
You’ll be exposed to new markets that you may not have been able 
to reach on your own. I strongly believe in dominating a niche market. 
However, I also believe that you shouldn’t throw business away 
when it comes from other industries/sectors that can benefit from 
what you have to offer, even though you may not necessarily target that market. 
By doing joint ventures you’ll easily get introduced to other potential markets, 
and this will in turn increase your visibility in the market place. 

5. You’ll build long lasting business relationships.
Through wise endorsements, you’ll strengthen relationships 
with your clients and increase your network of business associates. 
This is great for future joint ventures, getting testimonials 
and other marketing opportunities.

6. You’ll save time and money.
Joint Venture marketing is a very low-cost and sometimes 
even no-cost strategy. This enables you to protect your cash flow. 
You’ll save time on production and save money on operational costs 
by offering your clients new products and services (from your joint venture partner) 
that you didn’t need to create yourself. You’ll also slash marketing 
and advertising costs by sharing these costs with your joint venture partner. 

7. You’ll survive any economic climate.
It doesn’t matter if there’s a downturn in the economy or 
whether the political climate is unstable. You’ll survive all seasons 
and a slow economy… and even during wars, joint ventures 
will have you laughing all the way to the bank! 

Joint ventures can mean the difference between mediocrity 
and millions in a small offline business and any business for that matter. 
Start today by doing simple, short-term joint ventures and you won’t regret it. 



Habiba Abubakar, a.k.a. The Profit Diva, specializes in helping 
small business owners who are struggling to increase their client base 
and are tired of earning mediocre profits. The tips in this article have 
been excerpted from her home-study program, "Joint Venture Profits 
For Small Business Owners." To learn more about this step-by-step program, 
and to sign up for your F.REE copy of her revealing Mini eCourse, 
"The Easiest Way To Skyrocket Your Profits In 90 Days Or Less," 
visit http://www.profitdiva.com

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Grow a Summer Village In a Saucer
What's for Dinner? - Ground Beef & Vegetable Casserole 
Just for You - Work/Life Balance Tips for Super Moms
Site of the Week - Safety Comes First 
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
_____________________

Clean Screen

If you have an LCD monitor (that includes laptop screens), then
you know how dirty they can get. It's a good idea to clean them
periodically, but be careful what you use. Alcohol, ammonia, and
other chemicals can lead to discoloration and even cracking.
Never spray anything directly onto the screen. It could also
cause pixel loss.

You can use water or vinegar and water to clean the screen. Put
it on a soft cotton cloth then wipe horizontally across the
screen starting at the top and going to the bottom. 


-----

Did you know that subscribers to Bob Osgoodby's F(r)ee Ezine the
"Tip of the Day" get a F(r)ee Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm  - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

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You can find all this and more at:

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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