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1.) "THE EDITOR'S CHOICE
___________________

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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Marketing- The Basics Of A Successful Business
By Sharon Vondita 

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All business owners have the same goals - to encourage 
new clients, increase profit and nurture the business
to a point where it is consistently growing. Small 
business owners should adopt a marketing plan that is 
designed to achieve these goals by attracting sustained 
interest in its products and services.

When a business owner is trying to develop a marketing 
plan that will work it is critical that they understand 
the key differences that exist between the laws of 
advertising and the structure behind promotions.
Advertising and promotions are both undertaken in any 
comprehensive marketing plan but they are key 
distinctions that must be made between the two. Both 
advertising and promotion are used to promote a business 
via similar mediums - newspaper, Internet, TV, radio, 
magazines - however they are used in two completely 
different ways to market a business products and services. 

Advertising is how a business promotes its products
and services into the marketplace. Meanwhile 
promotional activities do much more than this. Advertising 
keeps your business top of mind through bold, regular 
statements made on popular mediums. Promotions go one step 
further and not only help people remember your brand but 
help them remember you fondly. An example of this is 
engaging your company in some type of community 
partnership which builds the perception that your business 
is a good community citizen. These kinds of activities 
improve the perception of your business within the 
community and encourages people to trust you as someone
they would like to do business with in the future.

Advertising is far more complex than merely hanging a sign 
outside the front door. To create a campaign that really 
communicates a very clear marketing message you need to 
know your products and services very well and understand 
what benefits these products and services bring to your 
customers. You must also understand who your customers 
are and what how the products and services will help them 
improve their lives. People only purchase things that 
add a benefit to how they live - usually because they have 
a fear of something being or going wrong - so if you can 
help them see how your product or service will fit into 
their vision for the future then you will have a sale.

Conducting promotions that create a feeling of goodwill 
in the community will nurture the perception that your 
company is both reliable and credible. These kinds
of promotions ensure that new customers will continue to 
enquire your business long after the community event has 
been packed away.


Sharon Vondita is the owner of
http://www.fbcmarketing.com F.B.C. Marketing
which is an excellent collection of marketing information.
To read more articles and receive the f.ree newsletter, 
visit http://www.fbcmarketing.com 



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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

 

"Internet Explorer Security Settings"

=====================================

We ran across a dear soul who said she couldn't download anything
from the Web. She was using Internet Explorer.

It has to do with the security settings. Yes, you can render your
browser incapable of downloading.

Want to keep your kids from downloading anything? NO problem.
Just do the following:

1. Open Internet Explorer (double click the blue "e" icon)
2. Click Tools, Internet Options, Security Tab. Click the Custom
Level button.

3. Scroll down to the Downloads section. You'll see 'Enable' and
'Disable' as options. Click the Disable item. Click OK, then
click OK again and you're done.

What this does is tell the browser it can't download any files
from the Net. It's kind of tricky. You can enable and disable a
lot of other browser features while you're in there looking
around.

Use this to keep your kids from downloading anything to their
computers. That way, you have control. At least over one tiny
aspect of the Web.



-----
MANY THANKS TO THE NEWBIECLUB
"I'd be Lost without 'em
http://www.newbieclub.com/?trendz  


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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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