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1.) THE "EDITOR'S CHOICE"
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editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
__________________

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 6 Critical Rules When Building An Affiliate Website
By Anik Singal

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There are 6 rules you must use when building any 
affiliate website if you want the website to make you 
any money.

Building Your Site Rule #1:
Always have a strong headline

No matter how great your sales copy is or how great 
your content and information is… no one will stick 
around long enough to read it unless you grab them 
with your headline.

Make sure you have a compelling enough headline to 
make the person want to stay and read your information.

Building Your Site Rule #2:
Make your home page a strong sales letter that 
combines elements of an article and an endorsement.

The best way to have a sales letter that is not hyped 
up and can still do a good “pre-sell” is to have a 
form of a product “review” or “endorsement.” What most 
people are interested in is reading the pros and cons 
about a product. Spend some time and dedicate the home 
page to a good product, write a good “endorsement” 
article.

Building Your Site Rule #3:
Stop hiding your links. Let your visitors read your 
articles…

Some advocates of the old mini-site strategy advised 
you to have NO other links on your site. There was 
supposed to be just one other link – the BUY NOW link. 
And I think this still works, but for merchant sites – 
not affiliate websites.

Remember, your job is to PRE-SELL, not sell. You’re 
not trying to corner your potential customer, you’re 
just trying to gain their trust. The best way to gain 
their trust is to offer them a bunch of useful advice 
and helpful content. That means you’ll need LINKS to 
all that good stuff on your site.

Now remember, the other articles on your site should 
also be “pre-selling” your readers – so one way or the 
other, you will be able to gain their trust and get 
the sale.

Building Your Site Rule #4:
Offer lots and lots of articles – all with easy navigation.

As PPC gets more and more expensive, it’s getting 
harder and harder to get qualified leads from search 
engine advertising. It’s also getting tougher and 
tougher to find easy shortcuts to a #1 placement. A 
cheaper and more effective strategy is to patiently 
work WITH the search engines rather than trying to 
trick them or buy into them.

How do you work WITH the search engines? You offer 
content: articles, reviews, specs. If you can provide 
the search engines with what their users want, then 
the search engines will gladly send you free traffic. 
Affiliates are taking a strong turn towards doing 
search engine optimization and search engines want to 
see content.

Building Your Site Rule #5:
Add some other services and products to your site.

Focus your site on one niche AREA; then introduce 
additional products or services in key spots 
throughout the site. These additions should ALWAYS be 
tightly related to your site theme. Your potential 
customers are introduced to additional choices in the 
CONTEXT of an article or a review. You’re giving them 
additional ways to spend money on you.

And by additional products, I mean products that you 
have potentially created yourself – high ticket 
products that can bring in a lot of money. High-ticket 
affiliate products are OK as well.

Building Your Site Rule #6:
Include an FAQ section – most critical!

Almost NO affiliate sites use this strategy. However, 
it’s one of the most powerful.

You’re probably very well aware of the most common 
questions people ask? Well, build them into your sales 
letter/endorsement/article. Use sub-headlines to draw 
attention to them. The quicker your visitors can find 
their answers through your website, the quicker they 
will buy from you and the more they will return to 
your site.

The above 6 rules should be followed very closely for 
every affiliate site you ever launch. Together they 
optimize your website to be the most profitable.


RESOURCE BOX:

This article is written by Anik Singal, founder of 
AffiliateClassroom.com. Anik Singal has developed his 
own affiliate system that helped him earn well over 
$10,466 in just 60 days. Now, he's looking for a few 
students to train one step at a time.

http://www.AffiliateClassroom.com 


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3.) INTERACTIVE CLASSIFIEDS
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[Back to the Table of Contents]

 

4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Edible Playdough 
What's for Dinner? - 10 Hour Crock Pot Beef Stroganoff
Just for You - My Mother Kept a Garden
Site of the Week - Kitchen Clone Recipes
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

[Back to the Table of Contents]

 

 

5.) HOT BIZ*TIP
_____________________

Automatic Submission Sc.ams 
by Bob Osgoodby

Did you know there is software and services available, which
will allow you to automatically submit your a.ds or articles you
have written to web sites and to newsletters? 

"Wow - what a great idea!" you might think. I can submit my a.ds
or articles to thousands of Web Sites and Newsletters with a
single keystroke. "What a time saver!" 

Some people send out a dozen or more like this everyday. Is
this doing them any good? Well maybe yes, and maybe no. Let's
first examine the different types of web sites that accept f.ree
ads, and why. 

Many web sites that accept free ads, do it purely to collect
email addresses, which they can then sell as targeted lists.
They don't really care if your ad is ever seen. In fact, many
have a high limit of 300 ads. When the next one is submitted,
the oldest is dropped, and the process continues. 

With thousands of ads submitted hourly, how long do you think
your ad will remain on their site - a minute or two - hardly
worth your time. The flip side is you will suddenly find a lot
more unsolicited email arriving daily from those who bought your
address. If you like receiving unsolicited email, I guess this
is good. 

Other web sites do care if your ad is seen. So what is their
motive? They are trying to build an advertiser base, and hope
you will purchase a paid ad from them. Ads submitted to sites
like this usually have a life of a week or more, and can be
renewed indefinitely. Their goal is to attract people to their
site and hope that you do business as a result of your ad. 

The first group couldn't care less if you send them multiple
email addresses on a frequent basis - they never see the ads.
Their software automatically collects your email address, checks
for duplicates, and adds it to their file. 

The second group however, and all newsletters published on a
regular basis that allow free ads, are a different story. When
they receive a.ds, each one is checked manually. They usually
only permit one ad per cycle, and if you submit 7-12 ads a day,
you will quickly overwhelm their processing capabilities. To
them, this is spamming. Their only recourse is to "fight fire
with fire". What they do is automatically filter out the ads
submitted using this type of software. They will never see your
a.d submissions. 

So what does this automatic submission software do for/to you.
In the first example, your ads might have a useful life measured
in minutes. In the second case your ads are "blocked" from the
sites that will produce your best results. 

Once you are blocked (depending on how they do it) you may never
be able to submit ads to these quality sites again - even if you
do it manually. Some block at the email address level. Once an
address is blocked, their filters will automatically delete your
incoming email, whether it is an a.d or not. Maybe automatic
submission isn't the best investment you could make.

Some companies are sending out articles written by "would be
authors" for a fee. These articles cover the gamut from Aardvark
hunting to Zip Lock Bags and are not targeted at all. Most
reputable publishers have a relationship with authors that have
been around for awhile, and have grown to trust them. They
trust not only the accuracy of their content, but also know that
their grammar and spelling are up to par, and they won't have to
do a rewrite of their article. Most publishers simply trash
articles received like this, and for the most part it is not a
good investment.

-----

Did you know that subscribers to Bob Osgoodby's F(r)ee Ezine the
"Tip of the Day" get a F(r)ee Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm  - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net 

[Back to the Table of Contents]

 

 

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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