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OnLine
Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer |
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| April 14, 2005 | Issn:1528-3992 - Circulation:20,000+ |
Copyright©2004 All Rights Reserved |
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1.
The
Editor's Choice |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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1.) THE "EDITOR'S CHOICE"
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Give your business the Exposure it needs. And with
the OnLine Exchange, you can get F*R*E*E publicity
for you and your business.
The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Have a GREAT Weekend!
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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The Search Engine Optimization Game Is Getting Tricky«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
For more than 4 years now I have been modifying my work from
home based web sites trying to optimize for the major search
engines, Especially Google. Today with much disappointment I
have come to the realization that search engine traffic
alone will not make me rich. Yes my search engine rankings
are now worse today than when I started 4 years ago.
Google is constantly changing their algorithms which may or
may not benefit your web site. In my case it appears it does
not. And then there is Yahoo and MSN search on the horizon.
It appears these 2 are beginning to take away valuable
customers from Google. Although this is not necassarily a
bad thing we now need to optimize for 3 search engines
instead of 1. Back in the good old days if you had a number
1 ranking on Google for work from home (the holly grail of
search terms) you also had a number 1 on Yahoo and MSN for
work from home. Today that is not the case.
I have always been reading other people saying not to place
all your chips on Google and expect to make it big time.
Today I realize how correct they were. I still optimize for
search engines this will never change. But in addition to
search engine optimization other advertising methods must be
used if you want to make it on the internet big time.
If you have the money paying for placement is not a bad
idea. Google has its very popular ad words program which for
a price will place your website link in an ad box down the
right hand side of the search results. And Yahoo has
Overture search results which are placed above the natural
search results. But you will need to be in the top 3 for
your link to show up because Yahoo only shows 3 sponsored
listings on top of the natural listings. You can also use
several smaller pay per click engines such as Findwhat,
7Search and Kanoodle to name just a few.
Gaining in popularity and very effective is writing and
submitting press releases. If you write a good press release
with your target URL in it you could potentially get 1,000's
of visitors from just 1 press release. Press releases are
also showing up in the news search results of Yahoo and
Google. This can't hurt your search engine optimization
efforts either. The most popular place for information on
press releases and getting your release published is
http://www.prweb.com . For a small fee of $30 you can
guarantee a next day listing and submission of your press
release to Yahoo, Google and many other engines.
People have been raving about writing articles for a long
time now. Do they work? Of coarse they do. Why do you think
I take the time to write articles? It's difficult at first
if you are not into writing, but writing articles can help
your search engine rankings if you can incorporate your
website URL into the article you are writing and then submit
it to as many article directories as you can find. Also make
sure you add all your articles to your own web site. This
adds content to your site that hopefully you visitors will
want to read.
There are literally hundreds more options for you to
advertise your website both online and offline that I am not
going to get into in this article. The main point is don't
put all your eggs into one basket like I did (GOOGLE) Spread
them out advertise everywhere and don't count on a good
search engine ranking. If you do everything else right the
search engines will look after your site for you.
====================================================
Tom Worsley is a successful work from home Internet marketer
and independent representative for SFI , Owner and Webmaster
for http://www.bigmoolla.com &
http://kawarthapublishing.com . This article may be
re-published on your site or in your newsletter as long as
this resource box is included.
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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Kelly Young kyoung34@lycos.com
4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Enjoying Nature
What's for Dinner? - Beef and Salsa Stuffed Potatoes
Just for You - Pampering
Site of the Week - Tons of crafts
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Caps Lock
Don't you just hate it when you accidentally hit the CAPS LOCK
Key, and you start typing and it looks like tHIS.
Well, we can set your computer up so it alerts you when your
finger wanders off and hits CAPS LOCK.
What we'll do is tell your computer to beep at you when you hit
the CAPS LOCK key. Here's how:
1. Open your CONTROL PANEL and double click on the ACCESSIBILITY
OPTIONS Icon.
2. On the Keyboard tab, click the "Use Toggle Keys" checkbox.
This will make the computer beep at you each time you hit the
CAPS LOCK key.
-----
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information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
PARTNERS-2-SUCCESS
Article Submission Services
Articles-to your-InBox
You can find all this and more at:
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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