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1.) "THE EDITOR'S CHOICE
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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
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This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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Ebooks Are For Amateurs
By Willie Crawford

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How do you get paid more for everything that you know
and do? You become known as THE expert on a given
topic. How do you do that? One very good way is to
write a book. No, not an ebook - an actual print book.
"What's wrong with an ebook?" I hear you asking.

The answer lies in the fact that anything that is
too easy is not considered very valuable. That's why
doctors and lawyers get paid more than taxi drivers
and waitresses. The "barriers to entry" make it more
"expensive" to become a doctor or lawyer, which makes
being a doctor or lawyer a scarcer skill, which allows
them to charge more for that skill.

Anyone can write and publish an ebook. To do that
all you really need to do is:

1) Write your book (or short report) in ® Microsoft Word.

2) Convert it to PDF using a free program such as
PDF995.

3) Announce to the world that you've published an
ebook.

It really is THAT easy, and therein lies the problem.

Thousands of people have published "junk ebooks" that
aren't worth the electrons they're "printed on!" If
you're like me, you probably have dozens of these on
your hard-drive right now. You know... free ebooks that
sounded great, but when you downloaded them, you quickly
discovered that they were worth exactly what you paid
for them. These ebooks often contain out-of-date,
inaccurate, or commonly known information. The very
worst ones are those written by people who have no
idea what they're talking about, so they repeat
inaccurate information that they found elsewhere.

Don't get me wrong. Ebooks are a great tool. I use
them for viral marketing, as a handy training tool,
and even as for-sale products. Since ebooks are cheaper
to produce, you will sell them to people who don't want
to pay the higher price for a print book, or to people
who simply don't want to wait to get them in the mail.

The big difference in writing a print book is that
people perceive someone who has written a "real"
book differently. People assume that writing a book
is hard work, so when they hear that you've published
a print book, they attribute lots of great qualities
to you. They reflect back upon when writing and
publishing a book was a BIG challenge.

My friend, Elsom Eldridge Jr., author of "How To Position
Yourself As The Obvious Expert In 90 Days Or Less Without
Spending A Fortune On Advertising," taught me all
about why writing and printing a book is a very powerful
way to firmly establish yourself as an expert on a
topic. Being considered the expert on a topic does
mean that you can charge more for what you do, say,
and produce.

I recently did a teleseminar-interview with Elsom on
this very topic. You can grab the MP3 recording and/or
the PDF transcript of this interview from my website
at: http://WillieCrawford.com/write-a-real-book.html 
It's my free gift to you :-)

If writing a real book allows you to better brand
yourself as THE EXPERT, then why don't more people
do it? I think many people simply think that it's too
expensive. I'll let you in on a secret...

... My first physical book was a cookbook. It's 184
pages, and contains 250 of my own recipes. I simply made
a list of recipes, typed them out, had a cover designed,
found a few graphics/photos, and had it printed. I now
sell this cookbook from my website at
http://Chitterlings.com/cookbook.html  for $16.95 per
copy plus shipping and handling. The secret.... it costs
me less than $1 each to print these books.

I simply went on the Internet and found a number of
printers, then I compared prices. Since one of the
least expensive ones I found was a short drive from
where I live, I scheduled an appointment to go over
and discuss my project. In volume, these books were
so cheap that I ordered a mini-warehouse full. You don't
have to visit your printer to set-up your project - I
did just because they were so close.

I chose a cookbook as my first project because I
couldn't think of anything else at the time. A cookbook
is easy to write, and if it's on the right type of
cooking, it should sell well. You can find more information
on how to easily write and produce your own cookbook at:
http://WriteACookbook.com  That's where I have the
transcripts and MP3 from a teleseminar I did with two
other cookbook authors on that very topic.

If you don't want to order lots of copies of your print
book, you don't have to. There are companies that do
print-on-demand. They will print as few as one copy at a
time, and then drop-ship your order right to your customers.
A print-on-demand printer that I work with a lot is at:
http://WillieCrawford.com/print-on-demand.html 

Ok, so it's not that expensive to write a "real" book,
or to turn your ebook into a print book. However, you
need more reasons to go through all of that “trouble.”

Well...

1) Print books have a longer shelf life. People download
ebooks and may never go back to them again. With a print
book, they're at-least going to have to look at your
book while dusting the bookshelf. Every time that they
look at your book, they will be reminded of you and
your products or services.

2) I think of a book as a glorified business card. My
books all mention my websites inside them and on the
cover. I put things in all of my books to drive people
back to my websites. You should do the same. I sometimes
actually give copies of my books to hot prospects. When
you give someone you meet a copy of your book, they are
likely to be very impressed AND to go check out your
other offerings.

3) Every book that you write can, and should, have
back-end sales built in. You should have a page or
coupons for your other (bigger ticket) products. If you
mail the books yourself, you should also include
package inserts in EVERY package. If you have the books
drop-shipped, you should have the drop-shipper or
print-on-demand publisher, include your flyers in the
package or inserted in the books. Consider having
a tear-out insert printed right into the book!

4) Many offline stores and specialty shops may want to
sell your book. Unless they're Internet-related, they're
not very likely to want to feature your ebook. This
exposes you to a whole new audience that would have
never discovered you if you stuck to ebooks. Many
country stores carry my cookbook.

As you can see, ebooks are "ok" but the real professional
also publishes his books in print form. Hopefully, you
see that it's not very difficult or expensive. Now that you
know, you can separate yourself, in the mind of the consumers,
from the perception many may have of ebooks. You'll brand
yourself as a serious professional and an expert.



Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, Master Network
Marketing Trainer, and lifetime student of marketing. He shows
people how to actually generate substantial income on-line
using very simple, easily modeled systems. An example of
such a system that you can study and duplicate is at:
http://ProfitMagician.com

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

 

"How To Change Your Icons"

=======================

Don't like the looks of the standard icons on your system? Want
to see if there's something else available?

Here's how to proceed.

Locate an icon for a program you've installed. This icon should
be a shortcut icon with the little curved arrow in the lower left
corner of the icon.

RIGHT click the icon. Then select Properties by clicking with
your mouse pointer.

In the Properties window that appears, if you see a tab with the
word 'Shortcut' on it, click. You'll see button toward the bottom
that says 'Change Icon'. Click that button.

The 'Change Icon' window appears. Select a new icon. Or browse
for a whole different set of icons by clicking the 'Browse"
button.

Once you've chosen the new icon, click OK. Then click OK again to
close the Properties window. Or you can Apply your changes by
clicking 'Apply' then clicking OK. Either way, the new icon will
then appear in place of the old one.

It may take a moment to appear on your screen, depending on the
time it takes for your system to know the new icon needs to be
displayed.

Some icons can be changed using this method, and some cannot. If
you click 'Properties' after RIGHT clicking an icon, and don't
see the 'Change Icon" button on the Shortcut tab... then you'll
have to use the Registry to change the icon. But that's another
task entirely.


-----
MANY THANKS TO THE NEWBIECLUB
"I'd be Lost without 'em
http://www.newbieclub.com/?trendz

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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