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OnLine
Exchange e-Zine
...A
Realm of Information for the Avid Internet Marketer
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March
17, 2005 |
Issn:1528-3992
- Circulation:20,000+ |
Copyright©2004 All Rights Reserved
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"Life is not so much a matter of 'finding' ourselves
as it is a matter of making ourselves."
-- Alan Loy McGinnis, speaker and author |
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In This Issue...
1.
The
Editor's Choice
2. HeadLine Article: 5 Marketing Mistakes You Can’t Afford To Make
3. Interactive Clas^sifieds
4. Parents Time-Out-
Peanut butter Rice Krispie Bars
5. Hot Biz*Tip- Mistakes Are A Drag!
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
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ARE YOU A "SUPER" LIVING UNDERCOVER ?
by Glen J Crosier
If you've seen "The Incredibles" film you may have got frustrated at the Incredible family
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The reality is that so many people end up just going through the motions,
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
THE "EDITOR'S CHOICE"
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Give your business the Exposure it needs. And with
the OnLine Exchange, you can get F*R*E*E publicity
for you and your business.
The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Have a GREAT Weekend!
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
Please forward
this e-zine to all your friends and co-workers who might be
interested!
[Back
to the Table of Contents]
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2.)
HEADLINE ARTICLE
__________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
5 Marketing Mistakes You Can’t Afford To Make
By Debbie Allen
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In virtually every area of business, there will be pitfalls along
the way. Marketing is no exception. Time and time again, retail
stores of all sizes make the same costly mistakes. But knowing
how to avoid these mistakes can save you energy, disappointment –
and money.
Mistake #1: Eliminating marketing efforts when times get tight.
When cash flow slows, advertising, direct mail and other forms of
marketing are the easiest expenses to reduce, right? But cut
these, and you eliminate the very activities that will bring in
new customers to turn your business around. This is the time
when you may be spending more time analyzing the results of your
marketing efforts. But by stopping marketing efforts, you will
be setting yourself up for additional loss of business.
Mistake #2: Not measuring results.
Don’t wait until times get tight to start measuring the results
of your marketing efforts. By analyzing regularly, you will be
able to reinvest in what is working, and drop what isn’t. Ask
customers how they found your business, and then track the
results. Use in-store or on-line coupons. Or host a focus group
of a variety of customers to discover what attracts them to your
business.
Mistake #3: Putting all your marketing dollars in one area.
If your entire marketing budget is used on just one method of
promoting your business, you won’t realize the highest return on
your investment. Diversifying your efforts will increase the
frequency and reach of your messages and stretch your marketing
dollars.
Businesses can get hooked into one large advertising program with
a local newspaper, magazine or radio station, and put the
majority of their marketing dollars there. They feel as if they
have to advertise with the same media source, just because they
always have or because fear they will lose ground since their
competitors are advertising there as well. Some business owners
actually stay with a company for fear of upsetting their sales
associate.
Remember, it’s your money and your investment. Don’t ever let
anyone talk you into an advertising program that is not producing
the best results for your business. And measure the results of
your advertising dollars spent vs. the income received from your
advertising on a consist basis.
When you diversify, don’t’ forget about direct marketing. Many
business owners only do a few direct-mail programs a year,
targeted to their existing customer base. They need to do more.
Your customer base and mailing list is gold, make sure you have
budgeted a large part of your marketing dollars to advertise to
your existing customers. They already love you, so keep them
coming in by sending promotional (promotional – not just sale)
postcards to them at least six times a year.
Mistake #4: Allowing your ego to get in the way of common sense.
Ego can tempt a very bright person to do dumb things. Your
marketing decisions should be based on factors that will
positively impact some area of your business – usually the bottom
line. Buying full-page ads or covers featuring yourself and not
focusing on your business’ unique offerings may result in money
going out the window.
Mistake #5: Not getting help when you need it.
If you find you’re too busy to handle your marketing efforts or
that your materials aren’t looking as professional as they
should, it’s time to call in the reinforcements. Hire a full-or
part-time employee to allow you more free time to work on the
“business end” or hire an independent business consultant to
bring in new concepts and fresh ideas.
Debbie Allen is a motivational business speaker with an expertise
in sales and marketing. She has presented to thousands of people
in nine countries around the world. Her expertise has been
featured in “Entrepreneur”, “Sales Marketing Excellence” and
“Selling Power.” She is the author of five books including her
best seller, “Confessions of Shameless Self Promoters” published
in five countries. To learn more about her presentations or to
take her free business card quiz to evaluate your own marketing,
view the website at http://www.DebbieAllen.com
[Back to the Table of
Contents]
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3.)
INTERACTIVE CLASSIFIEDS
__________________________
Pocket $$$ in the next 5-15 days-guaranteed!
Hello friend, I just want to give you a quick heads-
up on a simple system that is truly amazing. To put
it frankly-just follow the easy steps and you are
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You heard me right. Guaranteed! Get all the details
for yourself here: http://tinyurl.com/6jkas
§«¤»¥«¤»
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You've been working way too hard.
It's time to stop and smell the roses!
Take advantage of our hot hot hot travel
deals, vacation specials, cruises & more!
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F(R)EE! http://underdog52.freestoreclub.com
§«¤»¥«¤»
Are you tired of marketing schemes that don't work?
Do you find yourself buying products with no luck?
Stop that circle now, and be in business in minutes!
Here's the ready to use system to start making money!
Explode your income with ClickBank, Amazon and Google!
http://www.newonlineidea.com
mailto:kevin@newonlineidea.com
[Back to the Table of
Contents]
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4.)
PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online
business or working outside of the home takes much time and effort
away from your family.
This weekly feature is committed to helping parents take back that
quality time and devote it more fully to spending it with their
children.
Check out this week's features:
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Peanut butter Rice Krispie Bars
What's for Dinner? - Easy Corned Beef and Cabbage
Just for You - Thoughts for Life
Site of the Week - Seaworld's Animal information database
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Follow the link below to see what it is all about! You owe it to
yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal
is to keep it short and simple each week, allowing you to maximize
your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back
to the Table of Contents]
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5.)
HOT BIZ*TIP
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Mistakes Are A Drag!
Have you ever made a mistake while filling out a form on a web
page or in a software program? If you're like me, you
occasionally find that you've put information in the wrong box.
Most just delete out the error, then re-type it in the
appropriate box.
Well, to save some time, highlight the text that's in the wrong
location and drag it to its proper place (box). This works with
more than just forms. If you are re-doing a table in a word
processing program, you can do the highlight, drag & drop thing
too!
One last thing. - you can highlight any text in a word processor
and drag it to a new location. Lots faster than copy & paste.
-----
Did you know that subscribers to Bob Osgoodby's F(r)ee Ezine the
"Tip of the Day" get a F(r)ee Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm
- For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
[Back to the Table of Contents]
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E-ZINE
BUSINESS
DIRECTORY & RESOURCES
__________________________________
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EZINE
BUSINESS DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
You can find all this and
more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE
EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
not limited to the implied warranties of merchantability, fitness for
a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
[Back to the Table of
Contents]
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