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1.) THE "EDITOR'S CHOICE"
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If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
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Have a GREAT Weekend!

Until Next Time!

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Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
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 Sell Your Name Not Your Product
By: Randall Stafford

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Do you know what the majority of people sell? 
I could not tell you what Michael Green sells, 
but if he does sell something, then I would probably buy it. 
His name is popular among the “Marketers”. 

When you were in school you probably remember 
that some guys and girls were more popular than others. 
Those were the ones that were voted as Vice Presidents 
and or course Presidents of the school faculty group. 

It wasn’t that they were any smarter or did anything better, 
but as you know they did get around a lot more than most people. 
They communicated with quite a few people. When you mention 
their names, most everyone in school knew them. 
Not many people knew you if you were not popular. 

I have been told that the Internet is a big place. 
You can literally get lost. Once you lose you place, 
chances are you won’t find it again unless you bookmark it 
or send it to your “favorites”. 

In my own opinion that’s total nonsense. 
If you or any marketer actually does the work right, 
then your world will be a small world. 
Anywhere you type in the search engines, 
your “name” will come up. 

Now it easy to remember a name like Michael Green, 
John Reese, Corey Rudl, and especially Yanik Silver, 
but if you had a name like Rabiekaik Corekjlea, 
then chances are great that you may want to 
concentrate on the name product like they did “Tide”. 

Most marketers don’t sell one and only one product 
though so if you have a complicated name that is 
hard to remember, there is always a solution. 
Most people may not know what company business name 
Corey works under but they remember his name. 
This is where you can type in the search engine to find him. 

A short company name to promote Rabiekaik Corekjlea 
would be sufficient. Personally RC would be great in 
a case like this with something on the end of course. 

You want to promote this name everywhere you can. 
When you advertise, do not be ashamed to give that name. 
You have seen testimonials. Most of them must either 
be scams or they are not interested in selling you anything, 
even when they are marketers themselves. I see testimonials 
all the time with first name only and find out that they are 
supposedly selling the same product. “Not to wise!”

Actually the Internet is a small world. Yes, It has billions 
and billions of information on it. That is what is so amazing 
about how easy it is to make your name become so popular in such a short time. 

Some people are naturally shy about talking on the radio, 
the phone, or in person. Hey, wake up. These are words 
on a computer screen. Start Promoting. Join all the forums you can. 
Subscribe to all the ezines you can. Start getting to know some 
of the “Gurus” by name. “If you ain’t known you ain’t goin to sell.”

I know that you have heard of the old question 
“Which came first, the chicken or the egg?” Right? 
I have another question for you. When do you advertise, 
before you get a product of after you get the product? 
If you were selling tibits or beans and you wanted to 
sell them to the world for ever, you would advertise those 
tibits or beans by the name but if you did not sell tibits 
or beans only, then you would want to sell your name. 
Wouldn’t it be wise just to sell your name and then it 
wouldn’t matter what you sell. 

I am a strong believer in the concept of being “known” to the public. 
If I were to advertise, I would be advertising to get people interested 
in talking to me or subscribing to my list before I attempt to 
sell them anything. Once they trust you, chances are greater; 
they will become a repeat customer. If you attempt to sell them 
from an ad, then you’ve already lost. An ad does nothing except 
tells that person that you have something. To actually sell them, 
you need to get them to your site or talk to them. 

My name is Randall Stafford and I have been marketing since 1994 
and I love it. I have not ever failed. I have found some many 
ways that did not work. 



Publisher of the free weekly RS Marketing News Ezine. 
Contains all original material.
http://www.rsmarketing-news.com 
subscribe@rsmarketing-news.com 

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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Crayon fun
What's for Dinner? - Chicken in Mushroom gravy
Just for You - Mom Time
Site of the Week - School help
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Hard Drive Space

To see how much hard drive space you have left, open the My
Computer icon on your desktop (or under the Start menu for XP
users) and right-click the drive you are want to know about (for
most people, this would be their C: drive, but this trick works
with any drive, including floppies. If you try this with a CD (or
CD-R) it will show full-even if it isn't.

Select Properties from the resulting menu. You could also hold
down the Alt key and double click the drive you want to open
Properties.

You'll get a nifty little pie chart showing you how much disk
space is left.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm  - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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