OnLine Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer
December  30, 2004 Issn:1528-3992 - Circulation:24,000+

Copyright©2004  All Rights Reserved

"The way to generate unexpected service to the people in your
life is to ask yourself, 'What do they expect?' Then ask, 'What
can I do that they would not expect?' It's always the unexpected
service that gets talked about."
-- Steve Chandler, author in "100 Ways to Motivate Yourself" 

In This Issue...

1. The Editor's Choice
2. HeadLine Article:  Consistency Counts
3. Interactive Clas^sifieds
4. Parents Time-Out- Shake, Shake, Shake

5. Hot Biz*Tip- Easy Selection
OnLine Exchange Directory & Information 

This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:


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1.) THE "EDITOR'S CHOICE"
___________________


If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....


The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 24,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 


Please forward this e-zine to all your friends and co-workers who might be interested!


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2.) HEADLINE ARTICLE
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CONSISTENCY COUNTS
by debbie solomon

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What is the definition of consistency?
1.) agreement; harmony; logical connection
2.) agreement with what has already been
done or expressed; conformity with previous practice.

The word conformity is the key. People strive on consistency,
and when that is broken, people tend to become confused, and even
discouraged. We do not like change, and when a business completely
changes its conformity of previous practice, clients will shy away.

Now we are not talking about visual consistency. It is always practical
to keep your site fresh and new, with up to date features and specials.
Consistency is the way you practice your professional etiquette.

Here are some example of what needs to maintain consistency with your
business and as a person:

1.) If you publish a newsletter or ezine, the publication is issued
on a certain day of the week, or time of the month, make sure you
always publish when you say you will. People expect to see it and if
they don't, it shows that you lack consistency, and if you lack in this
area, what other areas do you lack in?

2.) If you do follow-ups on leads, be sure that you are consistent.
The time line of follow-ups is essential. Too many follow-ups on leads, 
you become a nuisance, and not enough follow-ups, your
name gets lost. So be consistent, but not aggravating. 

3.) If you answer your mail every day, make sure you do it every day.
People will email you with a question and expect an answer within a
certain time period. If you do not answer with in that time period that
you normally answer your mail, people will get discouraged, and walk
away. They will think you don't care.
If for some reason you cannot get to your mail (on vacation, etc...)
Make sure you let people know. Send out a mailing or turn on an autoresponder
informing people when you will get back to them.

4.) If you promise to ship a product within a certain amount of time, people will
expect it in that time frame, so make sure you process that order and get
it out when promised. If you don't, you will lose any future purchases from that person.
Your reputation will be tarnished and word will get out that your business does not
deliver when promised. It is important you always practice proper business etiquette
at all times.

5.) We all make mistakes. It is human nature. No one is perfect. If you do make a mistake, overlook an important order, or call-back, Be honest, and let the individual know that you did make a mistake. People tend to respect you more if you admit to a mistake and do everything you can to accommodate the person due to any inconvenience. Covering up and making excuses just makes matters worse, and causes dis-trust. 
Do you honestly think that people cannot see through lies? 
It is the most transparent act, and it won't work.


Consistency in a business is probably the most valuable asset you can have. Once
that is broken, the chance your business will go on a steady decline is very probable.

If your business practices maintains its consistency, you will gain respect, build
a professional reputation for your business, and you can grow as an individual, knowing
that you always maintain your business etiquette by always being consistent with
your practices.

==========================
Author: Debbie Solomon

*And The Editor of The OnLine Exchange Ezine. This ezine offers *FREE
Membership into an Exclusive Members Only Club, which is an essential
business building tool. Anyone who subscribes to this *FREE Ezine, becomes
a Member of The Profit Zone. 
http://www.marketingtrendz.com 
===========================
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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Time Out for the Week - Shake, Shake, Shake
What's for Dinner? - Sausage Burrito Casserole
Just for You - Menus
Site of the Week - Egyptian Pyramids
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm

 


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5.) HOT BIZ*TIP
_____________________

Easy Selection

Ever need to make more than one choice in a list box? (A list box
is basically an item by item list. You've probably seen them on
web pages or in computer programs you've used. Outlook Express
uses a list box to display its list of messages.)

Here's how:
1. Click the first item on the list you would like to have
selected.
2. Next, while holding down the SHIFT key, click the last item
you would like selected.

That's it, the first and last selected items are now highlighted,
as well as everything in between.

OK, so what if you just need specific items selected, not whole
sections?

That's easy too. Hold down the CTRL key while making your
selections. As long as the CTRL key is down, you can click select
individual items on in a list box.



-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm  - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net 


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 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

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EZINE BUSINESS DIRECTORY
__________________


The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

  • PARTNERS-2-SUCCESS

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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