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OnLine
Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer |
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| December 23, 2004 | Issn:1528-3992 - Circulation:24,000+ |
Copyright©2004 All Rights Reserved |
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1.
The
Editor's Choice |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) THE "EDITOR'S CHOICE"
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If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....
The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 24,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Have a GREAT Weekend!
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
Please forward this e-zine to all your friends and co-workers who might be interested!
[Back to the Table of Contents]
2.) HEADLINE ARTICLE
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Internet Marketing Joint Venture KILLERS
By Willie Crawford«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Almost every single day, I get asked to participate
in Internet marketing joint ventures. So do many of
my closest friends that I regularly discuss Internet
marketing with. We see a lot of the same mistakes...
mistakes that severely lessen the chance of a JV
being accepted... being repeated over and over again.
Review these mistakes, and ask yourself if these
things hampers YOUR efforts to land lucrative JVs:
1) The initial JV proposals are far too lengthy. When
emailing someone who has to sift through hundreds of
emails per day, don't make your email too long. If
it looks like "your life's story it's very likely to
be set aside to be read later (later usually never
arrives), or it's simply deleted because it would take
too much time to read.
If it's an email proposal, make it incredibly easy
to identify as a JV proposal, get right to the main
points, and make your offer. Ask them to email or call
you for more specifics. As with any communication, your
first challenge is just getting your prospective
partner's attention. If you don't do that, nothing else
matters.
2) Participating in the JV is too much work. Make
it as easy as possible for your prospects to participate.
You should have already done 90% of the work involved in
them presenting your offer to their list. If you don't,
your offer will be bypassed for something easier to
implement. Offer an email that they could simply copy,
paste, and send to start things rolling. Yes, your partners
should personalize messages to their audience, but you
need to be prepared for them not having the time for that.
3) Overlooking smaller publishers with very loyal and
responsive lists. Often the publisher with only 1000
subscribers who actually reads his ezine will produce
better results than the publisher with 100,000 subscribers
who rarely read his ezine issues. Since these smaller
publishers are approached less often, you also have a
greater chance of having your proposal accepted.
4) Not having tested your web copy and conversion
rates. Don't expect potential partners to be "guinea pigs."
Instead, spend a few dollars driving some Google AdWords
traffic to your site so that you actually have a measured
conversion rate to share with your partners.
If your initial testing doesn't convert at the rate that
you had hoped for, revise the page and keep testing. You
may land a JV with a "big fish" - ONCE. However, if their
results are dismal, they'll be very hesitant to do JV's
with you again.
5) Shoddy site that appears to have very little
credibility. Your potential JV partners are usually
interested in the bottom line, and customer satisfaction.
If they're fairly experienced, they can often look at a
site and gauge how successful it will be with their
audience.
One of the factors that reduces credibility (in my opinion)
is testimonials by the author of a product or those
interviewed in the product. Those people have "ownership"
in the product, so they're expected to say things to help
sales. Make most of your testimonials from people other than
those featured in the product. If you don't have any yet,
give away a few copies to get some. Also, you could quote
experts on the topic who've said thing to validate points
made in your copy.
6) The ever expanding JV. Don't ask someone to be part of
a JV by being interviewed, then ask them to help write
the web copy, then ask them to write your ads, then
ask them to do several solo mailings to their lists, then
ask them to provide a review of your 500 page ebook, then
ask them to do a line-by-line critique of your web copy,
then ask them to locate other JV partners for you.
The above example is a little exaggerated, but I've been
asked to participate in several JV's that were very close
to that description. What I witnessed with those JV's is
that many who initially said yes, later dropped out because
they had their own businesses to run.
7) Product priced too low to offer a respectable return on
investment. No matter how good an ezine is, or how good a
publisher's relationship is with his audience, they only
want to hear from him so times per week. This means that
publisher generally can't send special mailings notifying
his list of every good deal he discovers. If I did that,
I'd be sending my list 2-3 emails per day.... and they'd
all unsubscribe in a few weeks.
Only seek JV partners for products substantial enough to
offer a good return for the resources your partner is
asked to invest. Sending a mailing to one's list IS using
up a precious resource. Most publishers do view it that
way, so you need to appreciate that point.
8) Don't ask a potential JV partner to help promote a
product after he's only recently promoted a competing
product. If a publisher says one product is "the greatest
thing since sliced bread" one week, he can't credibly say
the same thing about a competing product a week later.
We've just gone over eight things that you need to consider
when putting together an Internet marketing joint venture
proposal. There are dozens of other things that you need
to consider. Notice that all of the things mentioned
above have a common theme though. They suggest that you
need to view your package from the perspective of your
potential partners. Do that and you won't do things that
are likely to kill the JV before it even gets off the
ground. Do that and you'll be able to tap into one of
the most powerful tools available for growing your on-line
business... joint venturing with those who already have
the attention of your target market!
Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing. He shows
people how to actually generate substantial income on-line
using very simple, easily modeled systems. An example of
such a system that you can study and duplicate is at:
http://ProfitMagician.com
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Time Out for the Week - Potpourri Dough
What's for Dinner? - Cheeseburger Soup
Just for You - Say Bye-Bye to Burnout: Special Tips for Moms
Site of the Week - Zoboomafoo
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Selection Tricks
Sometimes you might have a hard time with your word processor.
If you go to highlight a large section of text with your mouse
(more than what's currently shown on the screen), you might
zip right past the point where you want to stop. So you go back up -
only to zip by the stopping point again. This can go on and on in a vicious cycle.
The solution for this is easy. First, put your cursor at the point
where you want to start highlighting (selecting the text). OK, now
(keep your hands off the mouse) hold down your SHIFT key and
use your up / down arrows. You'll find when you hold down an arrow
that the text scrolls (and highlights) by at a much more manageable rate.
If the section is really big, use your Page Up and Page Down keys
till you get close to where you need to stop.
See, I told you it was easy?
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
[Back to the Table of Contents]