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1.) "THE EDITOR'S CHOICE
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A "Warm" Welcome to All our New Subscribers.

We are proud to announce our "Editor's Choice" of the week:


Gene Johnson of Lizzys Willies
gene@lizzyswillies.com 
http://www.lizzyswillies.com 

My sister and I launched this site in March '04. 
Still learning all the ins & outs of the web!

Lizzys Willies - Home of the Willie Pad - 
The all natural, herbal, heating and cooling pad. Willie Pads 
contain thirteen all natural ingredients to help relieve pain 
and discomfort from a host of ailments and conditions.

---

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 24,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
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This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine
editor@online-exchange.com 

 

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2.) HEADLINE ARTICLE
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Three Proven Ways Around E-mail Filters
by Joe Vitale
http://www.mrfire.com 

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Back in the 1950s a crazed senator ruined many
lives by simply accusing them of being a communist.
Movie stars were destroyed in a day. It didn't matter
if the allegations were true. If senator Joseph McCarthy
pointed a finger at you, and suggested you were part
of the "red menace," your reputation was destroyed.
McCarthy's witchhunting played on our fears, stirred
up hate, and ruined innocent lives.

Sound familiar?

The same thing is happening today. Accuse
someone of being a sp*ammer and that person
suddenly has to defend himself, whether the
allegation was true or not. While actual sp*ammers
are low in numbers, they bomb the Net with enough
emails to make everyone think that we are being
invaded by a Spam Army from Cyberspace.

This scare has caused servers to set up email
filters, triggers, blocks, censors, condemners, and
more. We even have a federal law against spamming.
The ironic thing is, sp*am hasn't stopped. It hasn't
even slowed down. I don't know about you, but my
inbox is still stuffed with sp*am every day.

Instead, the effort to stop sp*am has now caused
legit email to not make it to its intended recipient.
If you use the innocent word "friend" in your email
to your mother, some filters will consider your email
sp*am and automatically delete it. Your mother will
never receive your email. She'll never respond to
something she never received. You won't know why.
You'll just wonder why she's mad at you (again).

And of course the tried and true vocabulary of
marketing is now a definite sp*am trigger. Since
"Friend" is often used at the beginning of a sp*am
message, it's now considered a filter trigger. So are
such obvious trigger words as "free" and "guarantee."
And if you use one too many exclamation points in
your email, your email will be branded as sp*am, too.

What are you going to do? How are you going
to continue sending and receiving email?

Even if you have no intention of selling anything,
the filters are so sensitive that you may accidentally
use a word that triggers the deletion of your email,
even when you're simply writing to your best "friend."

While the quest continues for a solution to sp*am,
here are three ways (and one bonus method) around
e-mail filters so your legit emails can make it through:

1. Do the two-step.

This is based on the old advertising formula of
running a small classified ad that directs people
to call you for more information. But online you
simple send an email that gives people a reason
to go to your website. In other words, your short
email is the first step. It directs them to go to
your site (the second step) where they can read
all of your letter. I now do this when sending out
my monthly ezine to my subscribers. I send readers
a brief email asking them some questions, such
as "How did Britney Spears help me sell my
new product?" I then direct them to
http://www.mrfire.com/copywritingnewsletter.html 
to discover the answers.

2. Use a sp*am checker.

There are several services that allow you to
run your email through their sp*am checker.
They detect what words you need to change in
order to get your email through the filter gates.
My favorite is http://spamcheck.sitesell.com/ 

3. Send your voice.

A new way to send your messages by email
without ever triggering a sp*am filter is to send
your voice over email. This is simple. Use a new
software called Speak and Send to do just that:
Speak into your computer's mike and then click
send to deliver your voice, in an email, to your
recipient. They simply click and listen. You can
swear all you like and no filter will ever stop your
email. See http://www.SpeakandSend.com 

Bonus idea: You might also use RSS. It's a
way to have your own news syndication. In other
words, people sign up for emails from you using
an RSS feeder. When you send an email to them
over RSS, they receive it instantly, by-passing all
filters. I have one at http://www.mrfire.com  You can
learn about RSS at http://www.StampedeSecret.com 

Until we find a better solution to stopping the
sp*am kings and queens out there, any of the
above should help make your online life easier.
Just don't let fear stop you from enjoying the best
tool yet developed for instant communication: E-mail.

After all, fear already stops most people from living
their lives to the fullest. And we don't need another
Joseph McCarthy.

Just ask your mother.

************************************
Dr. Joe Vitale is author of way too many books
to list here, including the #1 best-selling book
"Spiritual Marketing," the best-selling e-book
"Hypnotic Writing," and the best-selling
Nightingale-Conant audioprogram, "The Power
of Outrageous Marketing." His main website is
at http://www.MrFire.com 

***************************************
© 2004 Joe Vitale. All rights reserved. Feel fre^e
to forward this in its entirety to anyone you wish.
***************************************

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4.) BIZ*TECH SAVVY SOLUTIONS
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A^dvertising Ideas

The most difficult part of advertising is often just coming up
with the idea. Even the most successful writers can get stuck at
times. Here are some ways to produce a^dvertising ideas that SELL!

First of all, it is important to get the facts. You need to know
specific facts about the product as well as facts about the
audience you want to target. Get all of the information you can!
Read magazines, flyers, newsletters, and even junk mail. Als o,
talk with people. Go to classes and seminars or attend meetings.

You never know when the information you learn will be useful.
Try using a checklist. When you're stuck for an idea, a checklist
can help you come up with different possibilities or strategies.

You could make a checklist for headlines, or a checklist for why
people buy products. This will help you get headed in the right
direction.

Get feedback. The way you see your ideas may be completely
different than the way others see them. Show your rough ideas to
others. Or, have someone look at your finished copy and give you
their opinion on how it might be improved.

Try teaming up. If you are a copywriter, you could team up with
an art director. Or if you are an entrepreneur you might team up
with a corporate manager. A partner can expand upon your ideas
and could make them even better.

Sleep on it! Sometimes you need to just put the problem aside.
You're probably thinking about it way too much. You might be
surprised when the perfect idea comes to you "out of the blue."

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Get Kevin's 10,000 F*R*E*E marketing ideas at http://DrNunley.com 
Reach him at kevin@drnunley.com  or 603-249-9519.

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 24,000 Subscribers as soon as
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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