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OnLine
Exchange e-zine
...A
Realm of Information for the Avid Internet Marketer
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November 04, 2004 |
Issn:1528-3992
- Circulation:28,000+ |
Copyright©2004 All Rights Reserved
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"Life
is not a race, but a journey
to be savored each step of the way." |
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In This Issue...
1.
The
Editor's Choice
2. HeadLine Article: Why
Pay-Per-Inclusion Search Engines are Dying
3. Interactive Clas^sifieds
4. Parents Time-Out-
Apple Butter
5. Hot Biz*Tip- Misbehaving Window
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
THE "EDITOR'S CHOICE"
___________________
We are Proud to Present
our "EDITOR'S CHOICE" :
Martn Leaventon of Leaventon Enterprises
mleaventon@aol.com
http://tinyurl.com/52fcg
I'm dedicated to helping people regain their wealth and
their health. I'm always tinkering with a new website,
love to read, and do organic gardening.
I've been doing mail order and network marketing for over
18 years, am addicted to it! Started advertising on the net
before there was a net (Compuserve with a 286 running
Dos 3.30 -- anyone remember that?! :)
Take a look at my latest website for 2 f*re*e 10 page reports
(not an ad--they're life changing!)
If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....
The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Have a GREAT Weekend!
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
Please forward
this e-zine to all your friends and co-workers who might be
interested!
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2.)
HEADLINE ARTICLE
__________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
Why Pay-Per-Inclusion Search
Engines are Dying
By John Lynch
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
A Pay-Per-Inclusion
search engine is a service in which
a search engine charges you a certain amount to spider
and include your website in its database. For this fee,
regular repeated spiderings are guaranteed, so you are
sure to be indexed.
However, rankings are not guaranteed. These pages have
no advantage over any page submitted for free. A few
years ago, pay-per-inclusion search engines such as Inktomi,
Altavista, Ask Jeeves and Yahoo were introduced.
However, they have failed badly and have lost traffic to
Google.
Why Google is Tops
Google built the LARGEST search engine database because
it refused to adopt the pay-per-inclusion model. By allowing
every website to submit its pages free, it built an enormous
database of websites. Good news for everyone searching
Google’s database!
Google’s competitors were unable to deliver the same results,
partly because they had fewer websites to choose from.
If you charge for entry into a search engine, you eliminate
over 90% of the websites on the Net which cannot justify
such a fee.
What the pay-per-inclusion search engines did not understand
was that their real customers were the ADVERTISERS and
not the searchers. Nor were the websites the customers of the
engines.
The advertisers pay the search engines, so they are the customers.
Google recognized this and decided to keep the advertisers happy
by providing a large database of websites. This large database
became well known and it attracted great numbers of searches.
These searches were exposed to the advertisers’ products and
the searches led to good sales. To make this most efficient,
search engine submission must be free.
Search Engine Model is Similar to Television
This is all similar to television where programs are made for
the masses and given away free. Then the advertisers step in
and make the money! As a search engine survives by the quality
of its search results, surfers and sites flocked to Google making it
the number one search engine.
Why the Death of Pay-Per-Inclusion SE’s is Good for Small Sites
Only large quality SE databases can fulfill the needs of surfers. Your
relationships with the search engines is one of mutual benefit. You
need
the traffic and the search engines provide the quality content.
Therefore by creating good websites with quality content and
submitting
them free to the search engines, you are both winning. There is no
need
to spend enormous amounts on search engine submission and
optimization.
All you need to do is create good websites with the appropriate
keywords
for your pages and everything else will take care of itself.
Of course, this is where we were at the beginning of the Internet
revolution,
except certain search engines got too greedy and thought they could
cash
in on unfortunate small website owners!
© John Lynch
( For a review of Site Build It – the leading website and store
building
software package which encourages good content for high search engine
rankings go to:
http://www.merchant-account-service.com/sitebuildit.html)
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Contents]
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3.)
INTERACTIVE CLASSIFIEDS
__________________________
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Believe it! IF you do not agree that this the BEST
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click for a free demo:
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Over 25,000 Legal Forms for all states. We have
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wills, name change kits, business contracts, etc.
Free Samples, Drafting Tips, Legal Humor, and more!
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Contents]
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4.)
PARENTS TIME-OUT
______________________
Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online
business or working outside of the home takes much time and effort
away from your family.
This weekly feature is committed to helping parents take back that
quality time and devote it more fully to spending it with their
children.
Check out this week's features:
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Apple Butter
What's for Dinner? - Tex-Mex Chicken Soup with Split Peas
Just for You - Macaroni and Cheese Magic
Site of the Week - All Science Fair Projects
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Follow the link below to see what it is all about! You owe it to
yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal
is to keep it short and simple each week, allowing you to maximize
your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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to the Table of Contents]
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5.)
HOT BIZ*TIP
_____________________
Misbehaving Window
Have you ever had one of those windows that you cannot get it to
Maximize or Minimize? Sometimes Web programmers splash an
advertising screen onto your PC with no controls, and will use
this technique so that you can't get their junk off your screen.
For some bizarre reason they think this is a good thing.
To get rid of the work of this miscreant, click anywhere in the
misbehaving window and hit Alt + Spacebar. On the resulting menu,
you can choose Close and kill the window.
-----
Did you know that subscribers to
Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? -
http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at:
mailto:answerguy@comcast.net
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E-ZINE
BUSINESS
DIRECTORY & RESOURCES
__________________________________
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EZINE
BUSINESS DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
You can find all this and
more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE
EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and
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Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
not limited to the implied warranties of merchantability, fitness for
a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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