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OnLine
Exchange e-zine
...A Realm of Information for the Avid Internet Marketer |
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| August 26, 2004 | Issn:1528-3992 - Circulation:28,000+ |
Copyright©2004 All Rights Reserved |
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1.
The
Editor's Choice |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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1.) THE "EDITOR'S CHOICE"
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A warm welcome to all of our New Subscribers.
If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....
The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Have a GREAT Weekend!
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
Please forward this e-zine to all your friends and co-workers who might be interested!
[Back to the Table of Contents]
2.) HEADLINE ARTICLE
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HOW TO GET THE RIGHT CLIENTS AND AVOID THE WRONG ONES
By Charlie Cook«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
If you are like most service professionals and small
business owners one of your primary concerns is generating
as many leads as possible. And that may be your biggest
mistake, resulting in wasting time on unqualified prospects
and working with to many clients you wish you didn't have
to.
Bill is a financial advisor looking for clients. Working
from his stack of leads he picks up the phonė and starts
making calls. The first person he gets on the phonė has lots
of quėstions and it turns out is just looking for free
advice. After a half hour Bill finally gets him off the
phonė. Bill's next call finds a highly interested prospect.
After forty-five minutes, he's ready to sign her up, when he
discovers she only has a couple of hundred dollars to
invest.
At the end of the day, Bill has spent eight hours on the
phonė and still hasn't signed up any new clients.
Do you ever spend time chasing leads that are just a waste
of time?
Martha is a graphic designer who has plenty of clients but
her profits have been shrinking instead of growing lately.
One of her long-term clients calls her daily with a question
or a complaint. Just when Martha thinks a project is done,
this one client changes her mind and wants it redone. And
while the customer is always right, this customer's lack of
respect and professionalism is starting to get under
Martha's skin.
Have you ever had to deal with clients who waste your time
or are unrealistic in their demands?
A common mistake is to try to appeal to everyone, with the
result that you attract to many people who don't want to pay
for your services and clients you'd rather not work with. A
more profitable marketing strategy is to position yourself
and your firm to attract just those clients that want to
work with you and who you'd enjoy sharing your expertise.
Imagine that every lead you pursued turned into a client,
one who you could be honest and direct with, a client who
you looked forward to working with. You'd make more money
and have more fun.
Wouldn't it be nice if you could pick and choose your
clients?
While you can't completely control who contacts you, you can
use your marketing to position yourself to attract promising
prospects and people who would make good clients. Here's
how.
Define Your Ideal Client
If you want to attract the perfect client, you need to know
who they are. Take out a piece of paper and write a couple
of paragraphs describing their characteristics.
- What business is your ideal client in?
- What's their role in the organization?
- Where are they located?
- What type of person are they?
- What's their situation?
- What are the problems they want solved?
- What are other characteristics that are important to you?
Use Your Marketing Message
People are far more likely to contact you whey they have a
clear idea of who you help and how. Increase the number of
qualified prospects who contact you with an effective
marketing message and you'll reduce the number of "tire
kickers" who waste your time.
Use Articles
Write and distribute an article and/or provide it on your
web site, to help people understand your approach, who you
help and how you can help them. Prospects who like and agree
with your thinking will want to contact you and work with
you.
Use quėstions to Qualify Prospects
You can't be everything to everybody and it's a waste of
time to try. Create a short list of quėstions to qualify
prospects. Use these quėstions when you call them on the
phonė and in the service inquiry forms you provide on
your web site. If prospects don't meet your criteria,
you can keep them on your mailing list, but avoid wasting
your time by calling them.
If you've called one of them and they don't seem like a good
prospect, get off the phonė in 3 minutes or less and move on
to a more promising prospect.
Clarify Expectations
It is tempting to want to sign up every prospect that wants
to work with you. This is particularly true when you are
just starting up your business or when business is slow. But
before you close a deal or sign an agreement, make sure they
clearly understand what you will do and when. You don't want
them emailing you every five minutes or expecting you'll
answer their phonė calls at two in the morning or provide
additional services for free.
Make a short list of quėstions to ask that will help clients
define what they are looking for. When you talk with clients
use these quėstions to clarify their expectations. If you
can meet these requests, use their answers to provide a
summary of services. That way you will both be working from
the same script.
Get Rid of Problem Clients
With only a limited number of hours a day and years in your
life, you'll be happier and more profitable if you focus
your marketing on clients that understand and appreciate
your expertise. They'll be far more likely to return and
refer you to others. If you have clients who are unpleasant
to work with or are taking up too much of your time, find a
way to tactfully get them to look elsewhere.
Use these marketing strategies to position your firm to
attract the prospects you want so you can pick and choose
your clients. You'll have more fun, increase your profits
and be more successful.
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2004 © In Mind Communications, LLC. All rights reserved.
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The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Frėe Marketing Plan eBook,
'7 Steps to get more clients and grow your business'
at http://www.marketingforsuccess.com
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Time Out for the Week - Bubble Bars
What's for Dinner? - Easy Orange Grilled Chicken
Just for You - Nail Time
Site of the Week - David's Whale and Dolphin Watch
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Monitor Goes Black
If your monitor goes black after about 15 minutes of not using
the computer, it's because Windows has a Power Management setting
that will shut your monitor off after a specified amount of time.
If you don't like when it's shutting the monitor off, you can
change it by doing the following:
1. Hit the Start button, Settings, Control Panel (XP users: hit
the Start button, Control Panel, then go to Performance and
Maintenance link). Then, open the Power Management icon.
2. Look for the "Turn off monitor" drop box. Select the amount of
time you want the computer to wait before shutting off the
monitor, or tell it not to shut the monitor off at all.
If you leave your computer on all day, you should use the power
monitor feature, if for no other reason, to save electricity.
----
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
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EZINE BUSINESS DIRECTORY
__________________
The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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