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1.) "THE EDITOR'S CHOICE
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A "Warm" Welcome to All our New Subscribers.

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !



Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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Test Your Knowledge With the Web Site Makeover Quiz
by Marcia Yudkin

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  "Huh?" "Ouch!" "Oops!" These may be the sounds of visitors
to your web site, turned off by mistakes in your wording,
design and navigation. Confused or dismayed prospective
customers click away elsewhere. Those who get the wrong
idea - or no idea - about your offerings also leave, never
to come back.

It's difficult to spot gaffes, blather and omissions at your
own site because you lack objectivity. In addition, you may
be erroneously following highly flawed industry models,
believing that if leading companies do it that way, they
know what they're doing. Not so!

Find out which mistakes to look for at your site and why.
Fix these and your site moves much, much closer to
fulfilling its marketing goals. If you're like most of the
participants in my recent series of teleclinics, the most
common web site blunders and left-out ingredients are news
to you. Take this little quiz to discover how much you
know.

1. If you sell professional services and hope to attract
traffic to your site, you should build it around this
principle:
a. Advertising in pay-per-click search engines pays off
best.
b. Offer referral fees to persuade colleagues to send you
qualified leads.
c. Your potential clients search primarily for information,
not necessarily for a service provider.
d. Simply build it and invite all your current clients to
visit.

2. When you're selling products or services that people may
want to think about before purchasing, what element should
appear on every page of your web site?
a. Search box.
b. Your strongest testimonial.
c. Newsletter signup box.
d. "Recommend this site to a friend."

3. The two most powerful words in critiquing your own web
site are:
a. "Fewer words!" Less is more for persuasion.
b. "Forget prices." Never, never make prices easy to find.
c. "So what?" Always make clear why what you're saying
matters to the visitor.
d. "Play nice." Make sure you come across as charming and
gracious to get results from your site.

4. Every site selling products MUST include:
a. The date the company first launched the web site.
b. The weight of any products that will need to be shipped.
c. Complete contact information for the company behind the
site.
d. Color photos of users with the products.

5. What's the "grandmother test" and how does it relate to
web sites?
a. Every site needs a quiz like this, to better engage
grandmothers.
b. Since senior citizens are the fastest growing group of
web users, make sure they like your site.
c. You should ask someone who's never seen your site before
to try placing an order to make sure the process is user-
friendly enough.
d. Test the branding power of your site by showing your home
page to a grandmother and asking her an hour later what she
remembers.

You can find the answers to the quiz at
www.yudkin.com/websitequiz.htm  .

Marcia Yudkin <marcia@yudkin.com>  is the author of Web Site
Marketing Makeover and 10 other books. A four-time Webby
Awards judge, she critiques web sites and performs web site
makeovers for clients. Learn more about her detailed
critique sessions on five different kinds of web sites at
www.yudkin.com/websitequiz.htm  .

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"AOL Filter"

=============

Tip from an AOL user. I don't use AOL so I haven't checked it out
to verify it. And I've inserted ** in to some words to avoid
those stoopid filters!

"I don't know if most people with AOL 9.0 realize it but they
(AOL) send what they think is Sp*a*m to a Folder under

"File"
"Mail saved on my PC " and
"Sp*a*m".

If you click on "Sp*a*m" it will show all the Mail that you would
normally not see.

I check it often and find some emails that are not Sp*am. If you
click at the bottom on "This is not Sp*am" it will go to your
normal mail area."


Email was unsigned so I cannot thank the sender by name:-)


 

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5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

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• The S*C*A*M*INATOR REPORT

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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