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1.) "THE EDITOR'S CHOICE
___________________

A "Warm" Welcome to All our New Subscribers.

The OE Team would like to present our "Editor's Choice"
of the week:

Gina Gaudio-Graves, Esq. of The Abundance Group, LLC
Gina@AbundanceGroup.com
http://www.AbundantTraffic.com

I am an Internet Marketing Consultant. I began my internet marketing career
after a disabling accident caused me to stop practicing law full time. I have
been involved in network marketing as well as coaching others on all aspects
of marketing on the net for the past 7 years.

The Abundance Group was formed to help others "Turn Dreams Into Abundant Lives!"
I assist those who either have an internet business or wish to start one in each phase
of their endeavor - everything from finding a business to growing it into a successful enterprise.
My latest project is an advertising exchange (real visitor traffic and banner impressions)
at AbundantTraffic.net.


__________________________



The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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4 Marketing Myths That Threaten Your Sales
by Bob Leduc

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  These 4 marketing myths can cause you to lose sales if you base
your marketing decisions on them. But the related marketing tips
I included with each myth will boost your sales if you act on
them instead.

Myth 1:
People Always Buy Where They Get the Cheapest Price

If this was true, only businesses that charge cheap prices would
exist. Some people buy where they get the cheapest price. But
most people are more interested in getting value for their money
than in getting a bargain.

Tip: Look for some low-cost ways you can enhance the perceived
value of your product or service. Then test raising your price.
Don't be surprised if both your sales and your profit margin go
up.

Myth 2:
Offering Your Customers Many Options Will Boost Your Sales

Presenting your customers with options usually reduces your
sales. Here's why...

When confronted with several options, most customers have
difficulty making a clear decision. They often react by
procrastinating - and never making a decision. When this
happens, you lose a sale you already had.

Tip: Try to limit your customer's decision making to either
"Yes. I'll buy." or "No. I won't buy". Don't risk losing them by
including "which one" decisions.

Myth 3:
Everybody Needs My Product/Service

That's what YOU think. Most of them don't think they need it
...and most aren't ready to spend their money for it.

The hazard of this myth is that it causes many marketers to
believe they can succeed without doing much marketing or selling.
They think their product or service is so special that it should
automatically generate hordes of paying customers. Unfortunately,
it doesn't happen that way.

Building a successful business is hard work - most of it devoted
to finding customers. Even if most people can use your product or
service, you still need a marketing strategy to reach them and a
persuasive sales message to close sales.

Tip: Look for narrowly defined niche markets where your product
or service solves a unique need of the customers. Focus your
marketing on them instead of trying to reach a broadly defined
general market. You'll generate more sales and enjoy a better
return on your advertising expense.

Myth 4:
Keep Changing Your Advertising or Your Sales Will Decline

This sounds logical but it's not true. Never abandon advertising
that's working. I know many businesses that have been using the
same advertising for years and they're still growing. Here's
why...

The goal of most advertising is to attract new customers. Once
someone becomes a customer, they won't respond to that
advertising again. But you can use different (and cheaper)
advertising to generate additional sales from them.

But there's still a large population of non-customers who didn't
respond to your regular advertising. Most have not seen it yet,
and those who have usually need to see it numerous times before
they will respond.

Don't abandon advertising that's working - but keep trying to
improve it. And regularly test new things to see how they work
for you. If you never make any changes in your advertising, your
sales will eventually decline.

Tip: You can automatically keep your advertising up to date by
allocating 80 percent of your budget to proven promotions and 20
percent to testing new things. When something new works better
than your proven promotions, move it to the 80 percent group and
start testing something else in the 20 percent category.

Don't believe these 4 marketing myths. They're not true.
Marketing based on them will cause you to lose sales. Instead,
apply the related marketing tips I included after each myth to
boost your sales.

-----

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"Time For Some House Cleaning"

====================================

What can you do with the various icons spread out like dew drops
across you computer screen? Do you really need all 67 of them?
Probably not. So let's clean up a bit, shall we?

Icons are of course representations of the actual program. Not
all icons however represent the actual physical location of
the program they refer to. This particular breed is known
as the shortcut icon.

You can safely DELETE shortcut icons. You know it's a shortcut
when you see a small arrow in the lower left corner of the icon.
Also, you can double check yourself by RIGHT clicking any icon,
looking at its PROPERTIES and you'll see if it's a shortcut or
not.

Every item that makes up the stuff you see on your computer
screen (called "objects" in techie-speak) has associated
properties. Just as there are properties of a pencil (it's
cylindrical in shape, made of wood, has an eraser, etc.) there
are properties of computer files. (Their size, the date they
were created, where they live on your hard drive - called the
"path" - etc.)

So which icons can you safely remove?

Well, here's a list of what you CAN'T remove.

1. My Computer
2. Network Neighborhood
3. My Documents
4. Recycle Bin

(Actually, you can even remove the above, but that's even more
advanced, and you have to use a special program to do it.)

Now, if you delete an icon, you'll receive a warning message if
you're about to delete a program. So if you know nothing more
than
"I want to save anything Windows tells me is a program" and you
just started highlighting icons and pressing the Delete key, you
could safely remove anything that WASN'T a program. (You
"highlight" an icon by clicking on it.)

You can really clean up your desktop this way, and if you have
stuff you REALLY want on the desktop, you can always create a
shortcut - a NEW shortcut, fresh and useable - at any time. This
is explained in Windows for Newbies, along with 50 other basic
tutorials, along with dozens of tips and tricks. More on that
here: http://newbieclub.com/?trendz/wfncopy

So clean up you desktop without fear of loss. Then redecorate
by changing the wallpaper to something that goes with the new
Spartan look. Details here: http://newbieclub.com/?trendz/wallpaper/



Many THANKS to the NEWBIECLUB
I'd be Lost without 'em!
http://www.newbieclub.com/?trendz

[Back to the Table of Contents]

 

 

5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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