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1.) THE "EDITOR'S CHOICE"
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A warm welcome to all of our New Subscribers.


The OE Team would like to present our "Editor's Choice"
of the week:

 Kathy Thompson of Success Words 4 U
writing4u@words4-u.com
http://www.words4-u.com

Kathy Thompson, is a Writer, Speaker, Profiler, Coach who wants to
help you succeed in life and business -- using Face Reading!

"Face Up To It - You Can" - communicate better, improve your relationships,
find a compatible partner, find your perfect career, be healthier, and make more money.




__________________________




The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!
 
Best Regards,
Debbie Solomon
editor@online-exchange.com
 
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
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Moles, Warts, Skin Tags and Internet Marketing
Copyright 2004 by Willie Crawford

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One of my friends recently pointed out to me the perfect product
for marketing over the Internet.  During a phone conversation he
mentioned that he had a few "skin tags" that he wanted to
remove. A skin tags is a growth on the skin similar to a mole,
that can be irritating if in the wrong place, such as where it's
frequently rubbed by a shirt collar.

I pointed out to my friend that I'd seen online promotions for an
ebook on removing moles, warts, and skin tags. He said he'd
seen it too and would check it out.

About a week later, he emailed telling me that he was very
disappointed in the book. It was only 15 pages long, and told
him to use the same treatment he remembered using on
CATTLE when he was growing up.  It was an effective treatment
that he already knew about!

Given that the advertisements for this book said that you could
get rid of moles, warts, and skin tags in as little as three
days, using a natural remedy (requiring no over the counter
medication or dangerous drugs), I was now confused.  The
product apparently offered the perfect solution to his problem.

Since I'd once had several warts painfully frozen off (using
liquid nitrogen), I also wanted to know more about this cure. So
I got a copy of this ebook.

Subsequent emails with my friend covered a number of important
marketing lessons I'd like to briefly share with you:

1)  The Thud Factor:  We marketers often add  a lot of bulk or
fluff to a product to increase its perceived value. We frequently
discuss how many pages an ebook has for example in online
forums.  So, marketers often bulk up a product, and force you
to look for the useful bits of information. Here was a product
offering a concise solution, and so it probably disappointed a
few people based solely on its size.

2)  Does it work.. Will it produce satisfied customers?    I
confirmed with my friend that this remedy did indeed work as
advertised when he'd previously tried it. So he got exactly what
he'd paid for.  He quickly saw my point there.

As a very busy marketer, maybe I'm one of the few who
doesn't want to spend hours locating the gems within a product
that I buy to solve a problem. If your market wants fluff,
perhaps you SHOULD give it to them.

3)  What did the webpage and promotions promise?  We looked
at the fact that if unsubstantiated claims were made, the
marketer of the ebook was likely to elicit the wrath of the U.S.
Federal Trade Commission (FTC) and the U.S. Food and Drug
Administration (FDA).  The FTC is on a mission to better regulate
the Internet marketplace, and looks closely at this type of
stuff.  The FDA looks at claims of cures, and what drugs can do. 
The webpage appeared to comply with the regulatory requirement,
to include obligatory disclaimers.

4)  The Guarantee:  The product came with a 90-day guarantee.
You can try the remedy for 90 days, and if you don't get the
results you were promised, you can get a 100% refund.  So
customers risk nothing. I thought this was an excellent guarantee
because every human reacts slightly differently since we are all
somewhat different in our body chemistries... although this is a
topic solution.

5)  Perfect Product For A Real Problem?  We then looked at the
fact that with the aging population, the prevalence of moles,
warts and skin tags was a real problem that people were looking
for a solution to.  A quick check at some of the key word
research tools showed that tens of thousands of people search
for solutions to these problems every month.  There was a real
market.

I did notice that some of the most searched terms were for
remedies to genital warts. I wondered if this treatment was
suitable for such sensitive tissue. Reading the ebook itself
confirmed that this cure could indeed be used for that problem.  
THERE was one very-targeted pay-per-click keyword campaign
all by itself!

AdWords Analyzer suggested a lot of other under-served segments
of this market.  If you are not familiar with AdWords Analyzer
it queries Google's and Overture's databases and helps you see
potential markets. It's a tool I use practically every day.  You
can find it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=80381

Further research showed that this product could very easily be
marketed a number of different ways.  So like the typical
opportunistic marketer that I am, I proceeded to offer the
product to my customers .... successfully.  I won't reveal to you
all of my methods. I will reveal to you that THIS ARTICLE is
one method :-)

Moles, warts and skin tags are an irritant suffered by a large
percentage of the population.  Many of them are searching for a
solution.  Many are searching for cures or natural remedies right
over the Internet. To me, that makes it an ideal product to market
over the Internet using all of the standard methods all good Internet
marketers know.

By the way, if you'd like to check out this simple cure for
moles, warts, and skin tags, sold as a simple 15 page ebook,
you'll find it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=87486

The key lesson in this article is,  offer solutions to problems
that people are actively searching for solutions to.   I've made
a profit EVERY DAY that I've marketed this product.  I'm not
encouraging you to jump into that arena too :-)  I am encouraging you
to look for other readily marketable products that are as obvious.


Willie Crawford has been teaching others how to build successful
on-line businesses since late 1996. Frequently featured in radio,
magazine and newspaper articles and interviews, Willie teaches the
average guy what the top marketers are doing but seldom talking
about. Discover more of Willie's proven success secrets at:
http://TheInternetLifestyle.com


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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Choco Pie
What's for Dinner? - Crock Pot Stroganoff
Just for You - Cup of Tea
Site of the Week - Template Fun
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Don't Toss Your Cookies

If you would like to delete the cookies on your hard drive, you
certainly can do so. Keep in mind however, they really don't take
up that much room, and I think they do more good than harm.

In addition, if you delete out all of your cookies (toss your
cookies?) you may find that sites you use all the time no longer
recognize you or remember your password. So, you may want to
follow the steps below, but only delete out the cookies that a re
not important (you can see where the cookie came from if you have
the Internet Address column stretched wide enough).

Here's how to delete ALL the cookies from your hard drive:
To get rid of them, do the following:

1. Open Windows Explorer by right-clicking the Start button,
   Explore.

2. Next, open your Temporary Internet Files folder. It should be
   just a few folders down.

3. Now, look at the top of the right pane where all your
   temporary internet files are. At the top there should be a
   column labeled Type (along with Name, Internet Address, etc).
   Click the word "Type". This sorts your files so that all your
   cookies ar e lumped together.

4. Nest, scroll down until you come to your cookie files. They're
   easy to spot since they have the word "cookie" in their
   titles. They should have a little text icon next to them as
   well.

If you are using Windows XP, it has a separate Cookie File
located on the C drive under "Documents and Settings" for each
user.

Highlight the ones you wish to remove and delete them  (shortcut
for delete is Ctrl/D) - If you wish to delete them all, simply
put your cursor on the first one, and while holding down the
Shift Key go to the last one - this will highlight them all -
delete.

         
-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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