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1.) "THE EDITOR'S CHOICE
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A "Warm" Welcome to All our New Subscribers.

The OE Team would like to present our "Editor's Choice"
of the week:

Marcia Yudkin of Creative Marketing Solutions
http://www.yudkin.com/marksynd.htm


Marcia is a world-renowned marketing expert and the author of 11 books,
including Poor Richard's Web Site Marketing Makeover and Internet Marketing
for Less than $500/Year. She works with business owners in professions
from medicine to executive coaching to accounting and in industries from art supplies
to video sports games. Subscribe to her free Marketing Minute newsletter
http://www.yudkin.com/marksynd.htm
and you'll receive a short tip on creative marketing in your email box
each Wednesday. Some of her feature articles include:

~ Get Paid in Multiple Ways for Your Expertise
~ Award Competitions: Route to a Publicity Bonanza

You can read these articles and more of Marcia's articles at:

http://www.ezinetrendz.com/articles.htm


__________________________


The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !



Please forward this e-zine to all your friends and co-workers who might be interested!

Best Regards,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

ARE YOUR EMAILS GETTING THROUGH
By Charlie Cook

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  If sending email to a mailing list is part of your markëting
or business building strategy, you want to make sure your
messages are reaching your audience. Are your readers
getting your emails?

Due to the proliferation of sp*m, ISPs (your web access
and email provider) have added content checkers to try
to reduce the flow of unwanted mail. In principle this is
a good idea. In practice, lots of sp*m is still getting
through and many lëgitimatë emails, possibly including
yours, are being blocked.

You may assume that since your content is lëgitimatë and
because you only send messages to 0pt-in readers, your
prospects and clients are getting all of your emails. But
presently sp*m filters are blocking emails that include
words such as:

- hëre
- n0w
- lëgal
- questi0ns
- lëgitimate
- ordër
- bu1k
- chëck
- mi11ions
- st0ck
- f0rm
- markëting s0lution
- rëmove
- opp0rtunity
- cl1ck hëre

Even to send this article to the people who've requested
it, I've had to write carefully and creatively to disguise
these words to get them through the sp@m filters.

In an effort to eliminate junk mail, most email providers
have sp@m filters in place, and, smart as these are, they
don't know you are not a sp*mmer if it includes what it
considers to be suspicious words. Some filters automatically
dump suspicious email into a bu1k mail folder, others block
them entirely.

Chances are you don't consider yourself a sp*mmer. You don't
blindly send mi11ions of emails a day to people who don't
want your information. You do respond to client inquiries
and send information to people who request it. Even if you
only send email to people who have double optëd in for your
ezine, you can have your newsletter or message labeled as
sp*m if you're not careful. 10-30% or more of your emails
may be getting filtered by overzealous ISPs.

Usually, use of just one "offensive" word won't get your
email blocked, but repeat it or use it in conjunction with
another "offensive" word and your recipients won't receive
your articles or notes.

I hate junk email as much as the next person. But if the
recipient has requested your e-zine or an email response,
they should get it. In there effort to eliminate sp*m, the
ISPs are beginning to infringe on lëgitimatë communication
and commerce.

What You Can Do
Review available lists of words that ISPs consider
"suspicioius". I've posted one list of some innocuous and
common words that if used together or frequently can get
your email blocked at:
http://www.marketingforsuccess.com/wordstoavoid.html

Use one of the online content checkers to see which
remaining words could create problems with sp*m filters such
as:
Ezine Chëck http://ezinecheck.com/check.html
Lyris http://www.lyris.com/contentchecker/

Where possible, replace "offensive" words. If you need to
use a word like "markëting" because it's the best word for
the job, you can get creative with, as I did above, but
some sp*m filters block emails containing odd characters.

No strategy for getting by the ISP filters is foolproof, but
every effort you make to eliminate potentially problematic
words will increase the likelihood that the people who want
to read your emails will get them. Take a minute to check
your email before you send it and you'll increase the number
of people who read it and respond to it.

2004 © In Mind Communications, LLC. All rights reserved.
-
The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Frëe http://www.marketingforsuccess.com
Marketing Plan eBook, '7 Steps to get more clients and
grow your business', full of practical marketing tips.
 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

The Easiest and Best Way to Spy on Competitors

Wanna know the absolute best way to find out how your competitors
are doing? Brace yourself--it's about as low- tech as ideas some.

Simply buy from them. Walk into their restaurant and place an
order. Pick up the phone and ask a question. Go their website and
order an item.

Now you are seeing your competitor just as their customers do.
Think like a customer. Is buying from the competitor easy,
convenient, and logical? Is the product or service what you
expected if you only read the marketing?

Keep a sharp eye and you will quickly find things that could be
improved. Implement these improvements in your own operation.

Also set your pride aside and look for things the competitor is
doing better than you. Maybe their selling process is more
aggressive, or they provide more human interaction, or they offer
special deals at the time of purchase.

-----

Looking for ways to market your product, service, or idea?
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kevin@drnunley.com or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com
 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

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• The S*C*A*M*INATOR REPORT

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You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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