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1.) EDITOR'S CHOICE
___________________

A "Warm" Welcome to All our New Subscribers.

The OE Team would like to present our "Editor's Choice"
of the week:


Jude Wright of Wright Way Services
http://www.aboutaffiliates.com
ezines@aboutaffiliates.com

Jude is a newly retired "mommy" to three and "grammy" to five.
She has been in Internet marketing for three years. With five active websites,
she's a busy lady! She loves the possibilities the Internet provides.

Three of her sites include:
http://aboutaffiliates.com which is geared toward "newbie" affiliate marketers,
http://i-marketingorganizer.com/organizer.htm, which is the site for her
new software application for Internet marketers, and http://nutritious-cooking.com,
a "healthy" recipes and meal planning site. All sites have a newsletter associated
with them which makes for an even busier day!


__________________________



The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !



Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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Beware The Newbie Syndrome
Copyright 2004 by Willie Crawford

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  Hardly a week goes by when I don't get a call from an on-line
beginner, a "newbie," who wants to consult with me on their
business concept. Often, they haven't started building a
website, so they've reached me at the perfect point in the
process. Very often they're really excited by the possibilities
that they see, and the ideas that they're generating.

I'm sure, at this point, all of the sage old-timers are sitting
their nodding. We were the same way when we first started
out. We somehow start looking to the Internet as the
answer to how we could earn some extra income or as a way
to escape from our old JOB. When we started looking around
the Internet at what was offered our heads started spinning.

To the newbie reading this, I'm no way making fun of you. I
earn part of my living from teaching you, so I have the utmost
respect for you. In fact, if you take a look at the obvious, big
successes in "Internet Marketing" today, you will notice that
many of them are relative newbies. Some, like Yanik Silver or
Alex Mandossian, seem to have come from nowhere. Actually,
both of these guys have very solid foundations in direct marketing,
so when they hit the Internet they only needed to apply what
they knew from the offline world.

What is noticeable is that many of us follow a set pattern when we
start building our Internet empire. There is a "syndrome" that
we all seem to get, and it has killed more than a few businesses.
Let's look briefly at that syndrome.

The first symptom is the thought that we have discovered
something new, or that we are the first one who has thought of
a given idea. Notice I said "we," because I went through the
syndrome myself :-)

As we notice all of the products or services that we can become
affiliates for, we get the brilliant idea of creating a site that
compares them all. We decide that we will educate the next
batch of newbies about which ones are the best. So we get busy
building a website that's like a supermarket, where the Internet
marketer can find anything and everything.

This first symptom indicates that we haven't done enough research.
If we do our research first, we'll see that there are already
THOUSANDS of sites just like the one that we are thinking about
creating. If we dig a little deeper, we'll also find the owners of
these sites on discussion lists and forums asking how they can
improve business. That should be your first warning sign that
the "supermarket-type-site" is generally not the answer.

The next symptom one often observes is the newbie actually hears
someone say, "Find a problem and provide a solution to it." A
few then go back to the supermarket model since they're
trying to solve the problem of helping other Internet marketers
be successful. What's basically flawed in that idea is that they're
trying to teach something they... usually, haven't learned yet.

A second problem with this approach is that they're choosing
to compete with those who're already very entrenched and have
often been marketing competing products for 5 or 6 years. Why
go up against them? Learn from them, and then approach the
market from a different angle.

Others with symptom number two, dig a little deeper and recognize
that there's a huge market for information products. They look at
WordTracker or other keyword research tools and see that people are
interested in golfing, fishing, kids, health, better romance, making or
saving money, etc. So they decide to build a site on one of these
topics. So far so good, but...

When they decide to develop that "golf" website they decide to
target "everything golf." They jump right into the fray, build a huge site,
and to get some immediate traffic, they start bidding on Overture, or
Google, for the keyword "golf."

"What's wrong with that?" you ask. A better approach would be
to pick a tiny niche within the market and then cater to it. For
example, maybe just create a site for golfers with physical handicaps
and offer products to make it easier for them. Or maybe just focus on
vacation packages to resorts with great golf courses. If you're going
to use pay-per-clicks to drive initial traffic to the site, bid on obscure
or less competitive 2-5 word phrases that are searched on, but which
won't cost you a fortune per click.

Here's the piece of the puzzle missed by many newbies and even
some old-timers... You must have a website with a tested and
proven, predictable conversion process. It does absolutely no good
to drive tens of thousands of visitors to your site if they leave without
buying. So take a good look at the whole experience offered by
your site.

Begin by asking yourself, "What is the path a visitor takes as he
lands on my homepage or landing page?" What steps does the
site lead him to take? If the site doesn't lead your visitor down some
path, don't waste your money on traffic generation until you fix that!
Your visitor needs to be told what to do when he gets on your site.
If he is confused, overwhelmed, or turned off by any aspect of your
site, that's the problem that you need to fix first.

A third symptom that I see newbies display is that they get a fancy,
self-replicated website with all of the bells and whistles. They are
so impressed with this magnificent monstrosity that they just
know anyone that they send to the site will be too. They are so
impressed by the fact that the script running the site inserted
their name or ID number that they want to show the world.

The cure for symptom number three is to sit back and ask yourself,
"So what!" All that matters is that your visitor sees how this site is
going to make his life better... and that should jump right out at
him. If he has to spend 30 seconds watching a flash intro of
the company icon, and reading about the company's president, he is
probably just going to leave. DON'T make your visitors have to
work to become your customer. DON'T waste your time promoting
a site that forces them to work. It's too difficult.

There are many other symptoms of newbie syndrome. We don't have
the time to go over all of them here. A final one that I will mention
is just the idea that you've discovered an untapped market. When
you come up with an idea for a product, and you see no real
competitors, look carefully before you start to "fill that gap." Ask
if there's really a market for what you have in mind. Often, others
will have tried what you're thinking of and given up. You can often
find remnants of their efforts as warning signs.

We've looked at a few symptoms of newbie syndrome, something
that most of us go through. What's the cure or preventative? It's
doing thorough research. It's understanding the website
conversion process. It's testing little things and then only rolling
out a project when test results indicate that this is the prudent
thing to do. Test small before spending a lot.

I strongly suggest that practically everyone I consult with read
the ebook, "Small Changes: Big Profits," by Paul Hancox. It
explains how making very small changes in your promotions,
or to your website, can often make incredible differences. It also
explains how to easily test and track everything. You can get a
copy of this ebook at: http://TheRealSecrets.com

I mentioned earlier that some newbies succeed very fast and
surpass many old-timers who been trying to build an online business
for a long time. I've just revealed their secret weapon. They test
and track everything.

If you don't track the results of all of the different things you're doing,
you have no real way of knowing how well you're doing. Many
old-timers know this, but STILL don't do it. You do it, and not only will
you cure yourself of newbie syndrome, but you'll be able to see
"measurably" that you are succeeding!


Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Subscribe to Willie's free course at: http://williecrawford.com/

 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Change Your IE Link Color

If you don’t like the default color of Internet Explorer links,
it is easy to change them.

1. Open Explorer, hit the Tools menu, Internet Options. You
should be on the "General" tab.

2. Next, click the little "Colors" button. (bottom left) A
settings screen will open up.

3. From this screen, click the little color boxes to reset the
default colors and select the colors you wish.

While you’re in the color settings screen described above, look
for a checkbox labeled "Use hover color". If you check that box,
you can set the color a link is when your mouse hovers over it. I
like the default color - red - so that's where I left i t. Black
looks sharp too.


Many THANKS to the NewbieClub
I'd be lost without 'em
http://www.newbieclub.com/?trendz
 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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