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OnLine
Exchange e-zine
...A Realm of Information for the Avid Internet Marketer |
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| June 17, 2004 | Issn:1528-3992 - Circulation:28,000+ |
Copyright©2004 All Rights Reserved |
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1.
Editorial-by Debbie Solomon |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
Sc*m emails are still on the rise. I have heard from a few
that it is getting better, but from what I can see, that cannot
be more off. I was loaded up with tons of sc*m emails just
this morning. I am not just talking about sp*m, I am talking
about SC*M's. This e-mails you get that offer you tons of riches
with one click, and all you have to do is download their information.
Do that and you are in BIG trouble. The worse one is the paypal sc*m,
and it does look legit. You get these e-mails from "paypal" (not really),
with the normal looking format they always use, and it asks you to
click a link to confirm your personal and confidential information.
Well folks, this is NOT Paypal and they even state that they will NEVER
ask you for your information through e-mail, so beware, this is NOT
paypal and your information will be stolen. There are hundreds of sc*ms
out there, but for businesses who use paypal, this is bad. Don't be fooled.I won't take anymore of your time so you can get reading
today's Issue:Have a GREAT Weekend!
Please forward this e-zine to all your friends and co-workers who might be interested!
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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Search Engine Results and the PDF User Trap
By Craig Geis © 2004
http://www.thekarchergroup.com«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
Many major search engines now have the capability to index PDF
files created by Adobe Acrobat and return them in search results.
If you are a Web site owner with PDF files on your site, this is
good news.What you may not know is that this capability presents potential
usability problems, especially for searchers. What is the big
deal? Let's find out.Searching for "blessing of a Christmas tree" on Google returns a
link to a PDF file in the results.
(www.usccb.org/publishing/advent2003/XMASTREE.PDF)If searchers click on this listing, the link automatically opens
a PDF file with no navigation to the main site. Users are
trapped! They have no way to explore other pages of the site for
more information.So, what's going on and, more importantly, how to do we fix it?Essentially, the PDF format is not the culprit; the real problem
is the author's failure to create the files with Web users in
mind. This is not unusual since pdf files are often documents
created for other media and not specifically for the web.PDF authoring software, such as Adobe Acrobat 5.0, offers the
ability to include both a navigational structure and hyperlinks
on a PDF page. This will allow users who land on this page from a
search engine to continue to navigate the site. Whenever
possible, use the built-in capability of the software to add
navigational elements before publishing the document.Ideally, the best solution is to create your pages in HTML,
rather than PDF format. If the information contained in the pdf
files is very popular or highly requested, consider making the
effort to convert them to HTML for best results.Depending on the purpose of the document, a PDF format can be
preferable. For example, PDF files offer better functionality for
pages that are highly structured and commonly printed, such as
application forms and price lists.To fix the PDF USER TRAP, you will have to republish your files,
adding some type of navigation structure and/or link back your
main Web site. An easy way to accomplish this is to add a footer
to the bottom of each page that includes a link back to the home
page.
Often the pages published as .pdf files were never intended to
receive traffic from the search engines in the first place. If
you have .pdf files on your site you do not want to be accessible
to the search engines, the best solution is to place all of your
PDF files in a single folder and do a robots exclusion
(http://www.robotstxt.org/).Don't overlook the potential traffic from your .pdf files. Take a
few extra steps to help users continue on to your site and you
may be surprised and pleased by the results.Craig Geis is the search engine specialist for the The Karcher
Group (http://www.thekarchergroup.com), a full-service web design
and marketing company based in Canton, OH.
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Hammering Flowers
What's for Dinner? - Baked Pork Chops and Macaroni Creole
Just for You - To My Child
Site of the Week - Saving Dinner
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Quicker File AccessHere’s a little trick I use everyday, and I’m surprised I haven’t
shared it with you in the past. If you wish to open a file, you
normally click the File menu, Open, then scroll along hunting for
the file so you can double-click it.Well, if you have a ton of documents in a folder, this can get
time consuming. If you know the exact name of the file, of
course you can simply type it in the little dialog box and hit
Enter.But even that can be a pain. You can enter just a few letters of
the file name, and it will find all occurrences of files with
those letters in that sequence. It is then a simple task to
select the one that you wish. As a bonus, you don’t have to
remember the file extension. Is it HTM or HTML – makes no
difference as when the file name is displayed, it will list the
extension you are using.Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
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[Back to the Table of Contents]
EZINE BUSINESS DIRECTORY
__________________
The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
Ezine Creation Services
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
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DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
[Back to the Table of Contents]