This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:

TOP-STAR Sponsor:
________

Are you frustrated? Can't find your Internet
Marketing data? Does your computer monitor look
like it's in the yellow post-it zone?

Here's your answer! The i-Marketing Organizer
is a Microsoft Access application that holds all
your Internet Marketing information all in ONE
database!

http://www.i-marketingorganizer.com/organizer.htm

 

 

1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.

Bob Osgoodby has done it again! He has provided
us with another great Biz*Tip this week. Please be
sure to read it. It is all about the "Dynamic Duo".
And if you are thinking about Batman and Robin, you
will just have to read it to see.

I won't take anymore of your time so you can get reading
today's Issue:

Have a GREAT Weekend!

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

[Back to the Table of Contents]

 

 

2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

"Knowledge Is Power"
By John J TAYLOR

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

"Measure what can be measured, and make measurable what
cannot be measured" ~~ Galileo Galilel

Galileo was a leading 17th Century scientist who also said
that "Experiments and measurements make new inventions
possible".

Everything that we use online today was created through
experimentation, measurement and analysis.

Scientists experimented with electrical current, measured
the results of their experiments and analyzed those results
to define their next experiment. Each phase of the
experimental cycle designed to improve upon the last one or
to eliminate something that didn't work.

The groundbreaking work of scientists like Edison, Watt and
Einstein was all based upon experimentation and observation.

Their success was directly attributable to their commitment
to finding a solution to a problem and being determined to
continue to experiment and test until they achieved the
ideal answer.

The quotation "Knowledge is power" is attributed to Francis
Bacon - he had the insight to understand that real power
comes from an in-depth understanding of each facet within
our chosen field of endeavor.

To be truly successful online we need the dedication and
determination displayed by the great scientists and
inventors. It is totally wrong to design a web site and then
sit back and wait for something to happen.

We must experiment, measure and analyze our results on a
regular basis. Each experiment bringing us information that
provides us with the power to increase our conversion rate
and our profitability.

Different wording in an article resource box, an alternative
subject in an email campaign, a new banner design - all
things that "might" increase the traffic to our web sites.
But "might" isn't good enough - you have to know for sure;
and that requires tracking and measuring our response to
identify the truth.

Alternative wording in our headlines, adding audio, smaller
graphic files for faster download speeds. Again they are all
things that "might" increase our conversion rate - tracking
and analysis is essential if we are to benefit from the
power that such knowledge can give us.

More traffic, more subscribers, more sales, more profit. Can
you afford to miss out simply because you don't invest a
little time in testing and tracking?


John Taylor is a writer and publisher and his work includes
The "Testing & Tracking" Special Report that explains what
to test and how to test it http://www.Test-and-Track.com
He is Webmaster for the Amazing Marketing Tools web site
where you will find an incredible range of resources to help
you to develop the knowledge and skills to become a
successful marketer.  http://www.AmazingMarketingTools.com
John also publishes the http://www.quogger.com weblog and
runs the http://www.Money-and-Pwer.com and
http://www.Buy-Impulse.com websites

 

[Back to the Table of Contents]

 

 

3.) INTERACTIVE CLASSIFIEDS
__________________________

Learn Master Tactics Used To Make Money Online...
Introducing a new free 10-Part email course that
every marketer needs before coming up with any small
business marketing plan or internet marketing
strategy... get this right and you'll have it for
life! Plus... you'll get a free subscription to my
ezine. Check it out --> http://www.ebooktosuccess.com

§«¤»¥«¤»

300 Million Entrepreneurs MUST have this right NOW!
http://tinyurl.com/2kwx7

§«¤»¥«¤»

A Passive Home Business. Must See!
Earn $132.00 - $3440.00 Per Month
Part time - No Experienced needed
TV & Radio Build Your Business
http://comtek1.com/dancenow.htm
 

[Back to the Table of Contents]

 

4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - PB Bars
What's for Dinner? - Cheesy Ham & Hash Browns
Just for You - Experience
Site of the Week - KidsGardening.com
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤

Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at
http://www.parentstime-out.com/archives.htm
 

[Back to the Table of Contents]

 

 

5.) HOT BIZ*TIP
_____________________

The Dynamic Duo

No we?re not talking about ?Batman and Robin?, but something that
can make your online marketing efforts produce positive results.

Have you ever noticed that in every shopping mall, there is what
is referred to as an anchor store? This is normally a large store
that attracts a lot of customers, and the other stores in the
mall benefit from the "spill over" customers that go there.

As far as your online marketing is concerned, your Web Page
should be the anchor for your sales efforts. This is the place
where you want your potential customers to go for information
about your Company. This is where you can make or break your
sale.

Many people make serious mistakes when designing their Web Page.
Let's face it - if someone comes to your Web Page, they are
looking for information. While beautiful pictures are nice to
look at, they seldom have a reason to exist on your Web Page.
Why? Because they take too long to load, a visitor will quickly
become frustrated, and they "click away" to something else - a
lost opportunity.

If you want a presence on the Web, your design goals should be
simple. You should have a page that loads quickly and doesn't
require the visitor to page down to get your primary message.

Face it - you have seconds to capture their attention. The page
should be attractive, and stimulate the person to page down, or
link to other pages. This is where you can then expand on what
you are trying to present. Once you get them to page down, or
click on a link to another of your pages, the odds are that they
will read it.

Any advertising program should be geared toward one goal and that
is to make sales. Your ads in Online Newsletters or Web
Classifieds also have one purpose, and that is to get them to
request more information. Here is where Autoresponders and Web
Pages shine. They are your silent salespeople who are available
24 hours a day, 7 days a week. Used in combination they are the
"dynamic duo".

So, if you want to design your own web pages or contract with
someone to do it, what should be your first steps? First - browse
the web looking for web sites that you like. If the page loads
quickly and is attractive, it is a candidate for your design
consideration - bookmark it. After you find several examples, and
if you are HTML proficient, download your favorite and look at it
with your web page design software. Can you use the same
techniques that they used?

Do not use any of their graphics or text that are included in the
web page. These are normally copyrighted and could cause you a
"heap" of trouble. If you are not HTML proficient and want to
contract with a third party, inform them of the web site you
like. This can save them a lot of false starts in their design
efforts for you.

Second - provide content that might encourage visitors to come
back to your site. This content should change on a periodic
basis, and does not have to be limited to your Web Site. A News
Ticker for example can be something you can use, as well as a
link to the Weather Channel.

Finally, you have to market your web site. Your URL and E-mail
address should not only be publicized online, but offline as
well. Put them on your letter head, your business card, your
offline advertising - anyplace where people can see them. We send
out postcards with specials all the time - you can bet they are
there. The Internet is not magic ? but if you include the
?dynamic duo? in your bag of tricks, it just might be for you.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net


 

[Back to the Table of Contents]

 

 

 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

E-ZINE A*D*VERTISING DETAILS

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $40
Get Sponsor a*ds as low as $18
Get Classified a*ds as low as $8
L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

You can get even L-O-W-E-R Prices when you
order one of our  VARIETY A*D Packages:
http://www.online-exchange.com/anniversaryadspecials.htm

 

[Back to the Table of Contents]

 

 

EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• The S*C*A*M*INATOR REPORT

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

 

ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

[Back to the Table of Contents]