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1.) EDITORIAL
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Mind Gaps
by Dr. Joe Vitale
www.mrfire.com

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

   I'm teaching an intensive seminar on Hypnotic
Copywriting techniques in September. One of the
principles you'll learn there is the idea that the mind
is easily tricked by optical as well as literary
illusions.

You're probably familiar with optical illusions.
There are numerous books and sites showing pictures
that can be seen in a variety of ways. One famous image
looks like an old woman -- until you stare a little
longer and suddenly see the profile of a young woman
in the same image.

Something similar can happen with words. After all,
words are images, too. They are subject to the blind
spots in our brains. For proof, read the following.

Aoccdrnig to a rsceearcehr at Cmabrigde Uinervtisy,
it deosn't mttaer in waht oredr the ltteers in a wrod
are, the olny iprmoetnt tihng is taht the frist and
lsat ltteer be at the rghit pclae. The rset can be a
total mses and you can sitll raed it wouthit a porbelm.

Tihs is bcuseae the huamn mnid deos not raed ervey
lteter by istlef, but the wrod as a wlohe.

Fascinating, isn't it?

I'm *not* advocating mis-spelling words or
intentionally misleading people. I'm demonstrating a
principle. Your mind is vulnerable. It can see things
that aren't there and miss things that are there. This
is important information. It's what allows magicians
the ability to fool us.

So, how does this fact help you with your sales
letters, ads, emails, websites and any other writing
you do?

Here's how: You can consciously weave your words
in such a way that people fill in the blanks. In other
words, you can help them imagine buying your
product or service without asking them to get it.
This is the sport of hypnotic writing. Here's an
elementary example:

"Imagine driving this sleek car down a country
road."

What did you see in your mind?

Most likely you imagined a sports car.

But why a sports car?

The word "sleek" led your mind to create a visual.
That image came from your mind, not mine. I gave
you a prompt and your mind leaped to a conclusion.
Minds are like that.

Also, in the paragraph before that example, I
planted the word "sport" in your mind.

Did you notice it?

It's where I wrote, "This is the sport of hypnotic
writing."

The word "sport" was already in your consciousness,
and was easy to bring up when I asked you to imagine
a "sleek car."

Here's another example: Go back to the opening
paragraph of this article. Look at the second line. It
says: "One of the principles you'll learn there is the
idea that the mind is easily tricked by optical as well
as literary illusions."

Notice anything unusual?

You shouldn't have. But your mind interpreted the
sentence that YOU will attend my event in September. I
could have said "One of the principles *people will
learn at my event* is the idea that the mind is easily
tricked by optical as well as literary illusions." But
by writing it so YOU would be in the sentence, I
am leading your mind to imagine signing up for the
actual event.

I was talking with my hero Kevin Hogan
(author of "The Psychology of Persuasion" and
everything else about influence...) and he says that
if you can actually get your customer to see themselves
doing or using whatever it is your product does,
you win big. The trick is, they have to imagine
*themselves* with your product.

Showing how another person is going to experience
something or has experienced something isn't enough
to push the "yes" button in most people.

In other words, "Yeah, John felt the same way,
then he tried this and found it worked" is a weak
persuasion tool.

Kevin explains it this way:

"Joe, what you want your participants to do is
see *themselves* writing ad copy and then have them
see *themselves* getting the incredible results of
Hypnotic Writing. Specifically. The orders racing
into *their* email box. Not yours or mine."

My earlier sentence -- "One of the principles
you'll learn there is the idea that the mind is easily
tricked by optical as well as literary illusions" -- is
a psychological switch to get you imaging yourself
at my event.

That example may be difficult to grasp at first.
It's actually an embedded hypnotic assumption, or
presupposition. It's explained in my e-books and will
be demonstrated in my seminar in September. So let's
take a final quick example:

I went to the MSN home page and saw a headline
that read, "See a Ferrari laptop." I like sports cars,
so I clicked. Imagine my surprise when I saw a picture
of a laptop computer, not a convertible. My mind
highlighted the word Ferrari and let me slide past
the next word.

I could go on and on. For example, sometimes
I end a letter with "Stop buy and see us." Few note
I used the word "buy" instead of "by." The mind
sees it as "stop and buy."

I learned that subtle method when a friend of
mine out of town ended an email with the words,
"Take Car." He meant to say, "Take Care."
He slipped and wrote "Take Car" as a way
to speak to my mind and urge me to drive
and see him.

In short, these "mind gaps" can be cause for
confusion, or for communication. I can't explain all
the ins and outs of this rarely looked at subject here
(that's what my seminar is for), but let this article
be a stimulus for your own thinking -- without the
mind gaps.

**************************************

Dr. Joe Vitale is holding an intensive training
in his copywriting methods September 11-12
in Austin, Texas. Only 10 can attend. You
will learn Dr. Vitale's hypnotic writing formulas
and become certified as a Hypnotic Copywriter.
Cost is $5,000. To register, write copy@mrfire.com

Get a crash course in hypnotic copywriting
by grabbing many of Joe Vitale's works at --
http://www.HypnoticLibrary.com/g.o/10386

And get his famous writing software from --
http://www.HypnoticWritingWizard.com

***************************************
© 2004 Joe Vitale. All rights reserved. Feel fre^e
to forward this in its entirety to anyone you wish.
***************************************


 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Wonder Cure for A Messy Desktop

=========================

What can you do with the various icons spread out like dew drops
across you computer screen? Do you really need all 67 of them?
Probably not. So let's clean up a bit, shall we?

Icons are of course representations of the actual program. Not
all icons however represent the actual physical location of the
program they refer to. This particular breed is known as the
shortcut icon.

You can safely DELETE shortcut icons. You know it's a shortcut
when you see a small arrow in the lower left corner of the icon.

Also, you can double check it yourself by RIGHT clicking any
icon, looking at its PROPERTIES and you'll see if it's a shortcut
or not.

Every item that makes up the stuff you see on your computer
screen (called "objects" in techie-speak) has associated
properties. Just as there are properties of a pencil (it's
cylindrical in shape, made of wood, has an eraser, etc.) there
are properties of computer files. Their size, the date they
were created, where they live on your hard drive - called the
"path" - etc.

So which icons can you safely remove?

Well, here's a list of what you ***CANNOT*** remove.

1. My Computer
2. Network Neighborhood
3. My Documents
4. Recycle Bin

Actually, you can remove the above, but that's even more
advanced, and you have to use a special program to do it.

Now, if you delete an icon, you'll receive a warning message if
you're about to delete a program. So if you know nothing more
than "I want to save anything Windows tells me is a program" and
you just started highlighting icons and pressing the Delete key,
you could safely remove anything that WASN'T a program. (You
"highlight" an icon by clicking on it.)

You can really clean up your desktop this way, and if you have
stuff you REALLY want on the desktop, you can always create a
shortcut - a NEW shortcut, fresh and useable - at any time.

All this and volumes more is explained in Windows for Newbies,
along with 50 other tutorials, along with dozens of tips and
tricks. More on that here: http://newbieclub.com/wfncopy

So clean up you desktop without fear of loss. Then redecorate
by changing the wallpaper to something that goes with the new
Spartan look. Details here: http://newbieclub.com/wallpaper
 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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