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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please be advised that the Sasser Worm is still out and about.
If you would like to protect yourself or hear more about it,
please read today's "Security Alert" by Bob Osgoodby.

I won't take anymore of your time so you can get reading
today's Issue:

Have a GREAT Weekend!

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Small Towns are NOT Small Potatoes
By Sharon Fling

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When I first started developing websites, it was for a corporate INTRANET
-- a built-in audience waited with baited breath, hungry for the information.

However, when I started freelancing for small business, everything changed.

A small local business does NOT have a built in audience.
Most live in the cold cruel world of a billion websites, with no earthly way
to rise above the clutter.

My clients knew squat about marketing and promotion. So eventually,
like a bad penny, a website might come back to haunt me.
Some customers would call to complain that their sites weren't "working".

"In what way?" I'd wanted to know.

"Well, nobody's buying anything?" or "I'm not getting any traffic."

I'd recite the standard webmaster chapter and verse -- the site was optimized,
submitted to search engines, blah, blah. I told them that having a website
is the equivalent of having a phone number. That a website is only 10%,
the other 90% is marketing.

But nobody had ever told them that, so they didn't have a clue.
They thought when they got the website, they'd be set. Just sit back
and wait for the customers to arrive...and wait...and wait...

Even though they got exactly what they asked for, I felt bad.
I didn't want to have unhappy customers telling all their friends
the Internet "doesn't work", Since all my customers were local,
I started looking for resources specific to local online promotion.

Well, the pickings were slim. Very little had been written on the subject.
So...through a lot of trial and error I figured it out myself. Then I wrote
the book and the rest is, as they say, history.

Anyway, I'm happy to report that things have changed a lot in the
past couple years. Internet pros are becoming more attuned to the fact
that people live in the real "dirt" world, and have started to cater to
local businesses and their needs. If they haven't they should.

Here are a few reasons why:

STAND OUT FROM THE CROWD

Many online marketers and webmasters try to market to the world,
when some of their best customers could be right down the street.
Why be a little fish in the big crowded Internet OCEAN? In a local setting,
someone with the right expertise and attitude can position themselves as the expert.

Truth is, most local business owners aren't likely to hire someone
they don't know and probably won't meet. They want to see who they're
doing business with, establish personal relationships, learn to trust.
The key words are "trust" and "relationships". It doesn't happen overnight,
but once you have it, they're likely to be customers for life.

CONCERN FOR COMMUNITY

Someone wrote me recently, telling me all the reasons why online marketers
don't want to be bothered with local business. It's a tough nut to crack,
so why bother? Go after the low-hanging fruit. He talked about it being
a numbers game -- the bigger the pool of would-be-buyers, the greater
the likelihood of making a sale. It's easier to sell to active seekers.
We're cheap, lazy, impatient, and besides, who wants to spend time
trying to convince computer-phobes what they're missing? It's their loss, right?
Small towns are small potatoes.

So everyone has jumped on the global bandwagon, leaving local business to
either get with the program or get lost. And money that could be funneled back
into the community is being sucked into the web, feeding the international
economy instead of the local economy. Then, he said, "as prices continue to
rise in the cities, businesses will be forced to go global in some way, since the
local economy will no longer be able to completely support it."

Bingo! My point exactly.

Look, small local business cannot ignore the Internet forever, not if they want
to stay in business. For individuals with patience and concern for their local community,
local business can be a viable target market for their services
-- website design/hosting /SEO/link building, email marketing, local portals, etc.
It's not a get-rich- quick opportunity...but how many people are really
getting rich quick online anyway?

MAKE MORE MONEY

Concern for community is great but at the end of the day, we need to
make money to stay in business. And there's lots of money to be made
in the local business space. Geocommerce -- local online advertising -- i
s predicted to be a $50 BILLION market by 2006.

Local business needs the same marketing toolset that online business needs,
but with a narrower focus. Since so few people are paying any attention
to the local market, it's wide open for a variety of value added services.
Here's a niche just waiting to be filled, no matter where you live.
Specializing is the key, and what better market to focus on than one that's
growing daily AND can help better your local community's economy?

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No, it's not get rich quick. No, you can't hide behind your monitor and remain anonymous.
Yes, you risk rejection. But it can be financially rewarding as well as emotionally
satisfying to help the businesses in your local community to succeed... online and off.


Sharon Fling is the author of "How To Promote Your Local Business On the Internet", and creator of the web's largest resource for using the Internet to promote
small local business online. Visit http://www.geolocal.com and subscribe to
GeoLocal's free Tip of the Week.

 

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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Cream Cheese Brownies
What's for Dinner? - Salsa Chicken
Just for You - Save Alittle
Site of the Week - Planetpals.com
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Security Alert

Security experts say that the Sasser computer worm, which was
released last week, is having a much greater impact on home users
and students than on corporate users. More than 1,000 computers
at the University of Massachusetts at Amherst were reportedly
infected after students introduced the worm to the campus
network.

If you are running Windows 2000 or any version of XP, you are at
risk. All other operating systems are not affected. A warning
sign is that your computer repeatedly reboots itself.

Personally, I have not been attacked by this particular virus. I
have been receiving the W32.Netsky.C@mm virus which is also a
worm. Yesterday along, I received 86 virus attacks which were
intercepted by my Anti-Virus Software.

This particular virus is being sent to me by people who have my
email address on their computer, and their computer is infected.
They are not only sending it to me, but everyone else?s email
address they might have on their computer.

For a complete rundown on these and other viruses, go to:
http://securityresponse.symantec.com/


Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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