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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

One sure way of increasing business online is to accept
payments online. Wow folks, this is a no-brainer, don't
you think? You would not imagine how many businesses
go online everyday without any kind of online payment
method. You actually have to MAIL them a check. With
all the hundreds upon thousands of sc*ms out there,
WHO is going to MAIL a check? And now a days there are
so many options out there. You have your merchant accounts,
which can be pricey and takes some time to get set up, but
my favorite is PayPal. I know there are a few people out there
who do not like PayPal, but personally in the years online, I have
never had a problem with them. Now you do not have to become
a member to pay through PayPal and now they accept credit cards.
They take appropriate security measures so businesses don't fall
victim to credit card purchase fraud, and it costs nothing to set
up an account with them. You can be accepting payments online
in no time. There are other options like ClickBank which has a good
reputation too. So folks, if you are not accepting payment online
there is no time like the present to START.

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Search Engines Going Loco for Local...
But When Will Small Business Get Real?
By Sharon Fling

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Here’s a subject that’s generated lots of interest lately.

Let’s review:

Google Goes Local

The search engine giant recently released Google Local,
which it had been beta testing since Oct. 2003. Users enter
geographic search terms, such as zip code or city name,
and get results with physical street address and phone number,
along with a MapQuest map and related links. You can also vary
the radius of the search, from 1 to 45 miles.

Right now it’s free, but you can expect to see paid AdWords in the future.
The company plans to include international markets in the coming months.
http://www.local.google.com

Yahoo! Launches SmartView

Yahoo! launched SmartView in March, which is integrated with Yahoo!
Maps and provides information on nearby businesses such as
restaurants, hotels, discount stores. It does this by SmartView
looking at your destination, then offering what it thinks you might
be interested in once you get there.

Other categories are available in case SmartView guesses wrong,
so if you’d rather shop than eat, click on “Shopping & Services”
for a list of options. Choose “Malls” and you get a map with icons
that represent nearby shopping areas. Pass your cursor over the icon
and information pops up. It’s a great user interface, but not entirely intuitive.
Instead of the map being the end point for a search, it’s the beginning.

SmartView already displays sponsored links by Overture,
which of course is owned by Yahoo! Industry experts say that SmartView
is only one piece of Yahoo!'s local search strategy, which it will try to
aggregate in a number of different ways. http://maps.yahoo.com

Verizon’s SuperPages.com

Verizon recently overhauled and re-launched its SuperPages.com
and became the first online directory to offer PPC advertising to national
and local businesses. This allows small businesses to target consumers
in a geographic region, and pay only when visitors click through to their site.
Verizon will continue to offer fixed price ad placements for advertisers
who don’t want to manage PPC campaigns. Search results are provided
through an agreement with FindWhat.com

CitySearch

CitySearch is a local search veteran, having provided information
about U.S. cities since 1996. The site primarily focuses on area attractions,
restaurants, shopping, event listings, and recreation, though you can find
any type of local business overall. Material is gathered through partnerships
with other companies, such as yellow pages. Citysearch crawls the web for
additional information and adds in events data. In June 2003, they launched
their Cost-Per-Lead program, which allows their 25,000 advertisers to decide
how many leads they want and how much they want to spend.

AOL & MapQuest Embrace Local Search

AOL’s “In Your Area" local search function lets members search for
business listings, entertainment and events near their location
indicated by zip code. Almost half of AOL members who logon
every month search for local content.
http://search.aol.com/aolcom/local_home.jsp
AOL owned MapQuest.com recently started beta testing their
local search engine, MQSearch. MapQuest’s 26 million monthly
users can search for local businesses by name or category,
plus city/state or ZIP.

Results are returned with business name, address and phone,
each linked to a MapQuest map and estimated driving distance.
MQSearch results can be sorted alphabetically or by distance,
and the search radius can be expanded from 25 to 50 miles.
http://www.mapquest.com/maps/main.adp

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These are just the big ones, there are others, and they
are all jockeying for position in the local search race.
In addition to search engines, there are specialty local oriented
sites such as www.topix.net, www.vivante.com, and www.mobilemaps.com.

All the interest in local search is in direct response to a very real
demand for local information online. People like to find and buy things
in their neighborhood, and more consumers are turning to the Net
rather than lift the 20-pound Yellow Pages. According to The Kelsey Group,
the local search-based advertising market is expected to be
worth $2.5 billion by 2008.

Of course the only question remains: when will small local businesses
join the party? Attempts to crack open the local market over the last
few years have been less than successful. Apparently small business
owners remember all too well the lessons learned a few years ago,
when all the hype over getting online left them with lighter pockets
and little benefits. Most seem to be taking a wait and see attitude.

In the meantime, savvy business owners who have embraced the
Internet are finding little competition for local keywords. These early
adopters will be ahead of the pack, and it will be that much harder
for the competition to catch up.


Sharon Fling is the author of "How To Promote Your Local
Business On the Internet", and creator of GeoLocal.com, the
web's largest resource for using the Internet to promote small
local business online. Visit http://www.geolocal.com and subscribe
to GeoLocal's free Tip of the Week.
 

 

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Healthy Frozen Pops
What's for Dinner? - Mom's Zesty Zucchini Bake
Just for You -  Each Day
Site of the Week - How Stuff Works
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Customizing the Links Bar

Did you know that you can customize the Links bar in the browser?

You can add or remove shortcuts, rearrange the order of
shortcuts, and even change the icons associated with them.
Here's how:

To add a shortcut to the Links bar
Drag the Web page's icon from the Address bar directly to the
Links bar. Or drag any link from a Web page, your Favorites bar,
or your desktop onto the Links bar.

To remove a shortcut from the Links bar
Right-click the shortcut, and then click Delete.

To rearrange shortcuts on the Links bar
Drag a shortcut to a new place on the Links bar.

To customize shortcuts on the Links bar
Right-click the shortcut, and then click Properties. Here you can
click the Change Icon button to select a different icon for the
shortcut.



Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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