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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Working on a computer for over 5 years gives you
instinct. I know when problems are about to occur
with this ole computer. I know I am going on my last
leg with this thing. So, I have been on a search for
a new computer. This is not an easy task. Nor a cheap one.
I have heard more nightmare stories about Dell, so I am
steering clear of that one. HP has always been good to me,
however, they put so much junk into it, it is a pain in the butt
to get rid of it. Gateway I hear is good, but that gives me
another obstacle. See, I buy many things online, however,
a computer is NOT one of them. I want to SEE what I am getting.
Resellers for Gateway are few and far between so I would have
to buy it online. Don't want to do that. I am on a search now,
and hopefully this computer will last until I find what I need.



Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Web Blogs Defined, Explained and Understood

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What are Blogs?
Having heard the term previously but not having paid much
attention most are just to afraid to show their ignorance
and ask the question, what is a blog? Lets face it; the term
blog does not conjure pleasant images.
Blogs are web logs that are updated regularly, usually on a
daily basis. They contain information related to a specific
topic. In some cases blogs are used as daily diaries about
people's personal lives, political views, or even as social
commentaries. The truth of the matter is that blogs can be
shaped into whatever you, the author, want them to be.

Where Did Blogs Come From?
The roots of blogging can be traced back to the mid 1990's.
Who the very first blogger actually was is unclear, as the
art of blogging did not really take hold until 1999. The
original "weblogs" were link-driven sites with personal
commentaries. The very first blogs were human guided
Internet web tours. While initially thought of as diaries or
online journals, blogs have evolved into the latest fresh
web content.


The Future of Blogs
A buzz word in techie circles, "blogging" is the wave of the
future. Whether its a fad, or proves to be a new way to
communicate with existing and potential customers it
deserves at the very least a cursory look.

Why is Blogging Helpful to Businesses or Individuals?
Just as animated .gifs were once cool, blogging is the
trendy thing to do. That does not mean that it is not
beneficial to businesses. Webmasters struggling to keep
fresh, attractive content on their websites to lure visitors
back, have found blogs the answer. Content is a necessity
for online businesses, both for purposes of being found by
search engines but also because it gives visitors a reason
to come back.

Now that we have established that blogs are not only trendy
but also beneficial to businesses, its important to
understand how they can be used to your advantage. We
currently manage and update three blogs on a daily basis. The
first is our new business blog at:

http://www.notepage.net/blog.htm

This professional business blog allows us the opportunity to
tell potential, or existing customers industry news,
updates, or generally how mobile or paging software can be
used in specific situations to alleviate problems. The
bottom line is we control the content. Its updated daily,
which increases the chances that search engines will spider
on a regular basis and it helps with page rank because it's
been submitted to all the blogging directories. Initially
started on a whim we've found it beneficial to report tips,
tricks or make visitors aware of new regulations related to
the mobile or paging industry.

The second blog we manage is at:

http://www.softwaremarketingresource.com/blog.html

This blog is less formal and contains marketing tips, or
promotional advice for software developers or online
marketers. We found that we had overflow from our monthly
newsletter. Generating a daily blog would require very
little effort and would assist us in creating fresh content
which our readers told us was of significant interest.

The third blog we manage is a at:

http://www.small-business-software.net

This blog is professional but not formal and contains general
tips for small business owners.

Blogs & Your Business
The bottom line is you need to determine how a blog will
benefit your business, determine a schedule and adhere to
it. Let your readers know what to expect and when to expect
it. Blogs provide great supplemental content and direct
attention to areas of your business that you want to
showcase; you direct the content but let your readers guide
you.

Creating a Blog
There are numerous online tools that can be used to create a
blog. We found that because of security concerns, it would
just be best to use a standard html program. In our case we
used Dreamweaver and create daily posts. Its really not much
more complicated than typing an email. The content is then
sent via FTP to a web server. If you want to test the waters
there are online web-based tool that helps you publish to
the web instantly. The most popular web based tool is likely
Blogger http://www.blogger.com.

Other Advantages to Blogs
While you may initially create a blog for your existing
customers, you may find that you can attract new customers
by illustrating your expertise in a specific field. There
are numerous websites that act as "blog search engines", be
sure to submit your sites to these websites to increase your
exposure. This will also help with your page rank and
possibly increase the likelihood you will receive decent
ranking with Google. You can also create an RSS feed in
order to syndicate blog content and gain additional
exposure.

About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net a company specializing in
alphanumeric paging, SMS and wireless messaging software
solutions. Other sites by Sharon can be found at
http://www.softwaremarketingresource.com , and
http://www.small-business-software.net
 

 

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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Heating Pad Sock
What's for Dinner? - Meat Loaf
Just for You - Adolescence
Site of the Week - FunBrain's Word Turtle
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at
http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Documents Menu

A Windows feature that's really useful but almost no one
Uses is the Documents Menu.

Your documents menu is found under your Start Button,
“Documents.” It gives you a list of your most recent
documents. These documents can be your word processor documents,
web pages you've worked on, images, etc.

If you have a document you've recently been working on, find it
on the Documents menu and click it. The program associated with
it will open up and you can get right back to work. You don't
have to run the application, hit the Open button, sort through
all your folders, and finally open the document.

If you want to get at it even faster, hit the Windows key on your
keyboard and then the letter "D". Next, click the first letter of
the file you're looking for and hit Enter.




Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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