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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Well I am off and running again this weekend.
For those of you who don't know, every couple
of months I take my kids camping.  We are very
active in the Cub Scouts and we love to camp.
This time we are heading up to Disney Ft. Wilderness.
My little girl is 3 1/2 years old.  This year is her first
memorable year at Disney and we are so excited.
Before she was just to young to know what was
happening.  I can't wait to see the look on her face
when she sees Cinderella.  My son on the other hand
is 8 1/2, so he is now ready for the BIG rides.  No more
Tea Cups and Goofy Rollercoaster.  He wants Thunder
Mountain!  ME?  I need a little vacation, however,
what does that mean to The OnLine Exchangers?
Absolutely nothing, because we always run our
business in full capacity all year round.  So there
is always someone to talk to.  The only way
The OnLine Exchange would ever miss a publication
is due to technical difficulties beyond our control.

So read on and....
Have a GREAT Weekend!

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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3 Simple Selling Tactics
Copyright 2004 Bob Leduc
http://BobLeduc.com

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The following 3 simple selling tactics produce sales by
responding to the way customers normally think and behave.
They work for any business - regardless of what you sell,
how you sell or where you sell it.

1. Pay Attention to Getting Attention

Can you remember the last 3 advertising messages beamed at
you? Can you remember even one of them? Most people can't
...including your prospective customers. That's because
they automatically ignore the steady stream of advertising
directed at them.

This illustrates a major obstacle you need to overcome
before you can sell anything. You have to get your
prospect's attention - and get it fast - or your sales
message will be ignored.

Here are 3 proven ways you can capture a prospect's
attention quickly:

* Make a dramatic statement:
Example: "Even My Doctor Uses These Health Products"

* Surprise your prospects with something unexpected:
Example: "Try our service without charge for one month"

* Ask a provocative question:
Example: "If you're such a smart business owner why aren't
you making six figures?"

Tip: Include attention getting headlines on all your web
pages. Many visitors arrive at a web page then immediately
click away - unless something instantly catches their
attention.

2. Emphasize the Human Relationship

Prospective customers are more receptive to buying from a
real person than from an impersonal company. Look for ways
to create a personal relationship with your prospective
customers. For example:

...If you sell face to face, spend some time early in the
selling process getting to know a little about your
prospects and letting them get to know you.

...If you sell online or in some other way where you don't
talk with prospects, include some information about you in
your presentation. What you say about yourself will have
the greatest impact if it highlights why you are uniquely
qualified to provide what your customer wants.

Tip: Sell yourself to make prospective customers
comfortable with the selling process. But sell your company
and its history of producing results to make prospective
customers confident of your ability to deliver what you
promise.

3. Trigger Your Customer's Imagination

Convert the benefits delivered by your product or service
into vivid word pictures. Then put your prospect in the
picture by dramatizing what it feels like to be enjoying
those benefits.

Be specific. If you sell financial products, describe what
it feels like to enjoy an affluent living without debt. If
you sell boats, describe what it feels like cutting through
the waves with your friends onboard. If you promote a
business opportunity, describe what it feels like to be at
home working without a boss.

Tip: Be sure your word pictures are dramatizing benefits
and not describing features. People don't really care about
the new high-tech insulation used in their beverage cooler
(a feature). They just want to be able to enjoy ice cold
beverages all day long on a hot day (the benefit).

These 3 selling tactics produce sales by responding to
normal human behavior. Use them in your web pages, sales
letters and personal presentations. The volume of business
they produce will surprise you.
 
...............................................


Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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3.) INTERACTIVE CLASSIFIEDS
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will be one of them... unless, of course, I tell you
how to avoid it. But YOU must make the first move...
http://285.clickalyzer.com/1099/2bucksAd



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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Snack Attack Chip Fudge
What's for Dinner? - Cracker Barrel's Hashbrown Casserole 
Just for You - Your Sanctuary
Site of the Week - DLTK Kids
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Shared Files

Shared files are "general purpose" files that more than one
program can use. They usually come in the form of DLL files, and
should be automatically installed with the software that needs
them.

Sometimes when uninstalling a program a message comes up telling
you that there are shared files that may not be needed on your
system, "Would you like to remove?" Your best bet is to answer
"no" as you may actually remove files that another program does
need, and they don't take up much space on your hard drive.

What happens if one of those shared files gets deleted or
corrupted and one of your other programs will no longer run? You
can re-install the program in question and you'll be back in
business. If this still doesn't put back the missing “.dll” file,
go to <http://www.dll-files.com/dllindex/index.shtml> and download
the missing file.



Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
 

 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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