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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

This week in The OnLine Exchange, we are concentrating
on "Getting Ripped Off".   Gosh, anyone who has been
in business online for more than a year or so already
knows all the loopholes, ins & outs of avoiding getting
ripped off!  WRONG! Everyday there are new sc*ms,
and new ways people can go as low as they can go
in ripping people off.  The article today, which is called,
"If You Sell Anything Online Your ePockets Are Being Picked"
By Shawn Pringle, seemed a bit long to begin with and
I normally do not publish articles this length, but
the title really caught my attention, so I decided to read
on, and I found it so interesting, I just had to share
it with all my subscribers.  So, take the few extra minutes
to read today's article.  I know you will find it of great
interest to you.  And stay tuned for Thursday's edition
when Willie Crawford tells us about getting ripped off
with Domain names.  It sure is an exciting week in
The OnLine Exchange!



URGENT NEWS:

We are STILL in the HEIGHT of season, and it is the most
crucial time of year to a*dvertise.  The OnLine Exchange
has drastically slashed their a*dvertising prices in order
to help you out during this critical time. 

http://www.online-exchange.com/advertising.htm

....

Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
 
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If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
 
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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If You Sell Anything Online Your ePockets Are Being Picked
By Shawn Pringle

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  You and I are a lot alike. We are both software publishers
and eBook authors getting hosed on a regular basis.
 You and I, my friend, are victims of software piracy that accounted
for over $24 BILLION dollars in lost revenue over the last two years*.
There are so many ways people can get your product for free these days.
If we continue doing nothing we will lose even more money this year
as potential customers become more and more aware of just how easy
it is to obtain digital products without paying for them.
 
The question is, why do we put up with this? When we sell our
downloadable products they are being easily and freely distributed
(read: STOLEN) by the very same people that we are trying to get to purchase.
 And don’t be fooled, this still occurs very regularly today even though
a lot of us take precautions against it. This confirms that people want
our products, they just don't want to pay for them …because they don't have to.
In fact, 70% of potential customers won't if they can get it for free*.
 
We know the ideal scenario; what’s supposed to happen. Consider Bob Jones
and his knot tying eBook, “Scoutmaster Bob’s Guide To Knots”.
Bob uploads his eBook to his web server and creates a sales link to sell it,
and this sales link goes through to his payment processor.
After the order is placed the customer is redirected to the download page,
or "Thank-You" page, in order to automate the delivery process.

Now Bob figures he’s all set up and starts his massive promotion efforts.
He spends lots of time and money getting people to visit his site
and convinces them to place an order because it really is a great product.
So, the customers place orders via the sales link then are redirected
back to the download page automatically to get what they’ve paid for.
Perfect automated system, right? Sorry Bobby, in a perfect world maybe.
But here’s what really happens.
 
“Back Door” #1:

Our boy Bob sets up a sales link, a download redirection link
(where people go after successfully ordering) and spends time
and money promoting his site. People come and visit his web site
and feel that they could really use such an extensive knot tying resource
and want a copy of it. A couple people place orders and Bob is happy.
Because Bob has created such a great product they tell their friends
about Bob’s eBook. But instead of telling their friends to check out
Bob’s web site they simply email them a copy of the actual eBook.
Why not, it doesn’t cost Bob any money right? Those people then
tell their friends, who tell their friends, who tell their friends.
 A couple of weeks later Bob’s knot tying eBook is in the hands of hundreds,
even thousands of people…for free. And this is just the first “back door”.

There are three (3) "Back Doors" that people use regularly to
easily obtain free access to your product:

Back Door #1: Get a copy via email, newsgroups, forums, eBay,
MSN, ICQ, ... whatever
Back Door #2: Get refunded and keep the product
Back Door #3: Locate the download page without paying

And here’s another scary fact: For every 10 copies downloaded,
4 of those are stolen*. How lightly would you take it if you sold a
tangible product, like a t-shirt, and only 6 out of ten t-shirts that left
the store were paid for? These are lost sales and income forgone,
there’s no more blunt way to put it. If you can guarantee that the
only way they can get your product is through your payment process
you’ve just stopped that leak and increased your profits.

But right now online merchants have no idea who is really
downloading their products, or what happens after the downloaded.
They lose total control of its distribution. Some thieves/weasels/snakes
…whatever you want to call them… even go so far as to sell stolen software
and eBooks as their own for a greatly reduced price. This is probably the
greatest risk to selling a digital product, and if you ask anyone that’s been
doing it for a while they will have experienced this nightmare first hand.
The people out there that do this are much worse than one guy that just
gets your product for free. These people distribute hundreds or thousands
of your product and you don’t see a cent of it. They saturate the market
and decrease the value of your product, until it’s virtually worthless.
They have to be stopped.

“Back Door” #2:

Back to Bob. There is another big problem for Bob when it comes to
protecting his eBook. He doesn’t know that many payment processors
 promptly, and without hesitation, honor each and every refund request,
no questions asked. Seriously…no questions at all, one simple email
is all it takes. There's usually no need for the customer to explain anything,
just that they would like a refund. They will get their refund right away
and the you, the merchant, don’t have a say in the matter at all.
And you guessed it, they get to keep the product, for free.
There is no requirement to return the product like with a traditional refund,
since there's no way to be sure the product was really deleted.
Imagine the absolute uproar brick-and-mortar merchants would be in
if customers were allowed 100% unconditional refunds on request,
and the customer gets to keep the shirt, vacuum cleaner, DVD player,
or whatever? Ridiculous right?
But it happens to online merchants like Bob every day.

“Back Door” #3:

Lastly, Bob’s uploaded product is also easily and regularly downloaded
for free by potential customers right from his own web site.
People can get to his download page in any number of ways.
For example, open up Google. Type this into the search box:
 “thankyou.htm ebook download”. Now go to the second and third pages.
Here are some free products for you if you were the type to download
copyrighted material without paying for it. Of course I’m not suggesting
you do that, in fact I ask you NOT to download these products,
just look at the thank you page to see that the “back door” is certainly
easy to find. These people are just like Bob, and they work hard to
create their web sites and their products. They are simply unaware of
 the kick-in-the-teeth they’re taking by not protecting it.

Some conscientious merchants claim, "I'm safe, I protect my
download location with a third-party tool that creates my
download location on the fly."  This is a false sense of security
and it only blocks one back door. Basically this protection method
simply hides the download location, but the product is still just
as susceptible to being freely distributed after the download.
And it can still be kept if a refund is issued. This is equivalent to the
banks simply hiding all the money instead of putting it in the bank vault.
 
So how are online merchants like Bob, and you, and me supposed to stay afloat?
 As it is now, the only way to turn a profit is to rely on people’s goodwill
in hopes that they will do the right thing. And be content in the fact
that some people don't know how easy it is to get online products for free,
so these people actually pay for the product. So, if you think about it,
within this system it's pure luck that anyone actually pays for a digital product.
 
But there is hope. There is a real way to stop all types of thieves
and freebie-seekers. We must protect the product itself with unique
identifiers and access codes for each customer. And until more of us
become wise to this one simple truth rampant software
and eBook piracy will continue to plague online merchants.
 
* - average 40% worldwide software piracy rate for 2001 & 2002,
and dollar losses totaling $24.05 billion, based on intensive studies
by the Business Software Alliance http://www.bsa.org, and the report -
 "Quantifying Online Downloading of Unlicensed Software :
Survey of Internet Users for BSA - May 29, 2002"
 

Shawn Pringle is the owner and founder of the Virtual Vault
digital product security system. Read his story and how he fought back
at http://www.CBProtect.com  Email him at shawnpringle@cbprotect.com .
 

[Back to the Table of Contents]

 

 

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[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Files and Folders

Files and Folders are your friends. Your hard drive contains
thousands of files. Your files make up programs, as well as
"stand-alone" bits of information. A file can be a document
you've typed to a friend, a scanned image of a photograph, or
a web page you download from the Web. It can be a graphic
on a web page, or a spreadsheet.

Folders are used to organize files. They may contain lots of
different files, and may contain other folders as well. Folders
are also called Directories. Just like the phone book is a
directory of names and numbers, so a folder may be a
directory of information about a particular subject or topic.

You can give folders long names including spaces. In the old
days, you could only name a folder with 8 characters. Pretty
limiting. Now, you can stretch that to well over 200
characters.

Instead of "Ltr2dad.doc" you can have "My request to dad for
more money for college expenses.doc."





MANY THANKS to The NEWBIECLUB
Don't know what I'd do without 'em!

http://www.newbieclub.com/?trendz

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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