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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

In the past week we have been going over some Tax Tips.
I hope you have found them helpful.  I still stand by my
suggestion though....If you are not real familiar with taxes,
PLEASE get an accountant for this.  You do not need to hire
a CPA.  My accountant is $150 and I know he is on target
and does his best to get me all the deductions I need.
If I did this myself, I would owe money.  Each year there
are new things I was not aware of.  It is worth the investment.

However, here are some more helpful hints:

** If you go out to dinner, or any meal, with a client or potential
customer, get the receipt. That is a Tax Deduction.

** If you drive anywhere for any kind of business, check your mileage,
and gas.  Those too are a deduction.

**Be sure to keep every receipt for everything, even when you buy
paperclips or ink for your printer.  These are all expenses and are
recorded.  Even your ISP!

More to Come THURSDAY!!!


URGENT NEWS:

We are STILL in the HEIGHT of season, and it is the most
crucial time of year to a*dvertise.  The OnLine Exchange
has drastically slashed their a*dvertising prices in order
to help you out during this critical time. 

http://www.online-exchange.com/advertising.htm

....

Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
 
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If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
 
editor@online-exchange.com

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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"Improve Your Email’s Deliverability" 25 Rules.
By Karen Fegarty
MailWorkZ

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  With SP*M accounting for over 50% of the email that is
delivered to our inboxes many corporations and ISPs have
implemented solutions to deal with this growing problem.
SP*M filters, IP blocking, domain blocking, and legislation
are in place, but often messages that are, in fact, wanted
by the recipients, are filtered and not delivered. What do
legitimate marketers need to do to ensure that their
clients receive their messages?  We have collected a number
of rules that, if you employ, can greatly increase the
number of emails that are delivered and opened by your
customers or prospective customers.

1. When delivering to AOL email addresses you need to make
sure your SMTP service's domain can be verified using a reverse DNS
lookup. Check with your Webmaster or Host Provider.
For more information on this topic check out:
http://www.dnsstuff.com/info/revdns.htm and
http://ezine-tips.com/articles/resources/20010817.shtml

2. America Online (AOL) has recently released the newest
version of its product, AOL 9.0. To protect it's users from receiving SP*M, AOL has
put some measures in place that will affect how your message is received by
your AOL subscribers.  All graphics will be blocked from being displayed in HTML
emails; as well links will be deactivated for any new message sent to an AOL 9.0
inbox. When an email is received in AOL 9.0, users will have to click a
link at the top of each message (Show Images & Enable Links) to view any graphics
within your email.  If this action is not taken, images and links will not be
displayed or enabled.

This is the default setting for AOL 9.0; however, the email
recipient does have the ability to add the sender's From Address into
their address book, which AOL classifies as People I Know. Once this has been
done, all emails received from this address in the future will
automatically have images and links showing correctly.

Your recipients must add you to their address book as a
sender they recognize and approve. You should add a line to the top of
your email, which states something like this... "Attention AOL 9.0 users
- please add fromaddress @ company.com to your address book so
that you can see our entire message". For more information
on this issue visit:
http://library.marketingsherpa.com/barrier.cfm?CID=2455
MS 2003 will also filter the images. For more information
visit:
http://ktdcommunications.com/communications/katydid_023.htm

3. Be aware of the current and proposed SP*M laws.
Check out
http://www.spamlaws.com for current legislation

4. Ensure that each message contains an unsubscribe
statement that links to a valid URL or a valid Mailto: link. However do not use
the words "to unsubscribe" as these are now getting filtered. Use
something like "to leave".

5. Do not include .exe or attachments in your message.

6. Do not purchase lists.

7. Do not rent lists that are not double-opt-in.

8. Don't sell or rent out your own lists.

9. Always remove any unsubscribes immediately.

10. Always remove any undeliverables immediately.

11. Remind people of their relationship with you. Tell them
in the message the email address that they used when they
subscribed.

12. Communicate with your recipients on a regular basis,
but don't communicate with recipients too often. An email that is
welcomed on a monthly basis may become unwelcome when sent more
frequently.

13. Include a correct reply email address and telephone
contact information in each email.

14. Avoid sending long text articles.

15. Do not send HTML messages without Text alternatives.

16. Avoid sending messages with a large number of hotlinks.

17. Do not use BCC distribution methods with over 10 names
per email.  Use a product like Broadc @ st, which creates an individual
message for each email.

18. If you are sending a newsletter place the word
"newsletter" and a date including month in the subject line. This reduces your
SPAM score.

19. Watch your email lists, heavy B2C distribution to
@ aol.com, @ hotmail.com. @ msn.com etc may be flagged.

20. Avoid using words or phases that trigger sp*m filters.
For more information on this visit:
http://www.doctorebiz.com/06/021106b.htm and
http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm

21. Check out the common tests that filters like Outlook
and SpamAssassin use to filter your emails and try to avoid the common
issues. For information on these tests visit
http://office.microsoft.com/assistance/preview.aspx?AssetID=
HA010450051033&CTT=98
and http://eu.spamassassin.org/tests.html

22. Routinely check http://www.spamcop.net to see if you
have been blacklisted unfairly. Send an email to have this rectified.
To check their list enter:
http://spamcop.net/bl.shtml?111.111.111.11
(where 111.111.111.11 is the IP address of your sending
SMTP.)

23. Use services such as Assurance's Message Checker to
pre-check your messages for common filtering flags and Assurance's
Black-list Alert to keep on top of where you may be blacklisted.

24. Sending your delivery in small batches of 500 or less
might avoid filtration.

25. For additional information and a practical guide on
avoiding SP*M filters check out Marketing Sherpa’s
“How-to Kit: Get Your Permission Email Past Filters”
http://www.sherpastore.com/store/page.cfm/p.cfm/2094?1044.

About the Author

Karen Fegarty is co-founder of MailWorkZ.  MailWorkZ is the
producer of innovative e-marketing tools including Broadc@st, a leading
email/bulk email marketing software tool and ezTrackZ online ad tracking.
Claim your trial of Broadc @ st today
http://www.mailworkz.com/download.htm and trial ezTrackZ ad
tracker at http://www.eztrackz.com.
 

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[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
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How To Cure A Frozen Program

Occasionally, your computer will stop responding. It just locks
up, or "freezes." This may have been caused by a program trying
to access a memory location in use by some other program, or some
other reason.

Regardless of why, you can try to close an offending program by
using three keyboard keys:

Ctrl + Alt + Delete. This is sometimes referred to as The 3
Fingered Salute.

Step 1.

While holding down the Ctrl and Alt keys, press the Delete key.
If your computer hasn't lost it's mind entirely, you'll see a
"Close Program" dialog:

Step 2.

Select the program that you think may be causing the lock-up
(usually the one you last tried to use). Click to highlight it.

Step 3. Click 'New Task' in XP or 'End Task' in 98 to see if the
offending program can be closed.

Note; You may have to go through this routine several times,
since many programs won't respond to the Ctrl-Alt-Delete routine
on the first, second or even third try.

I've personally had to run through this cycle up to five times
with one particularly nasty program failure. And on occasion, not
even the 3 fingered salute will solve the problem. A reboot
(restarting your computer) is the only cure then.

Another Note:

Don't confuse the 'Turn Off Computer' or 'Shut Down' button with
shutting down an individual program.

It's purpose is to shut down your whole operating system, which
is the method of choice if the End Task or 'New Task' option
doesn't work.

The final and guaranteed way of zapping the offending program is
to reboot (restart) the computer.

If your system is totally locked up so even the keyboard doesn't
respond and the mouse cursor doesn't move, the only cure is to
press the reset button or power switch on your computer. This is
the last resort. You will lose any unsaved changes in your data.

Computing sure is fun isn't it?

Yeah right:-)






MANY THANKS TO THE NEWBIECLUB
"I'd be LOST without 'em"

http://www.newbieclub.com/?trendz

 

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5.) EZINE A*D*VERTISING DETAILS
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You can get even L-O-W-E-R Prices when you
order one of our  VARIETY A*D Packages:
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

• PARTNERS-2-SUCCESS

• Article Submission Services 

• The S*C*A*M*INATOR REPORT

• Articles-to your-InBox

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You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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