OnLine Exchange e-zine
...A Realm of Information for the Avid Internet Marketer
January 22, 2004 Issn:1528-3992 - Circulation:28,000+

Copyright©2004  All Rights Reserved

"Our doubts are traitors, and make us lose
 the good we often might win, by fearing to attempt."
 ....... William Shakespeare

In This Issue...

1. Editorial-by Debbie Solomon
2. HeadLine Article:  The Year In Review
3. Interactive Clas^sifieds
4. Parents Time-Out-
Pasta Jewelry
5. Hot Biz*Tip-
Protecting Files From Accidental Deletion
OnLine Exchange Directory & Information 

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1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.
 
I took my kids camping this past weekend
with our Cub Scout pack.  We were up at Cape Canaveral,
and had the experience of touring Kennedy Space Center.
It was so exciting!  To see and learn all about Space, their
missions, and touring of the shuttle.  While on the tour,
my kids got hungry, and it was not quite time for lunch.
So we stopped in the snack bar at the Apollo Saturn V
tour.  We got 2 small bags of chips, 2 soda's and a small
french fry.  When it was rung up, it cost me $14.00, and it
was not even lunch.  Talk about inflating prices!  A small
coke was $2.55, and this little back of chips for $1.70, which
is normally .69 in any convenient store.  Talk about a RIP OFF!
I think next time we'll bring snacks along with us, because
taking advantage of tourists like that just is not fair. 
I guess we have to just live and learn with this stuff, and realize
that there are businesses who DO take advantage at every opportunity.
 

Have a GREAT Weekend!


Please forward this e-zine to all your friends and co-workers who might be interested!


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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The Year In Review
  by Bob Osgoodby

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The Christmas gifts that were wrapped with such care are all
gone, and a New Year is here. No, this will not be an
anthology of events, but rather some impressions.
 
The year started off with the alarmists, who had predicted their
usual dire results for online businesses.  At year end however,
putting their tails between their legs, they went slinking off
into the twilight zone. This was the best year ever for online
commerce, and it can only get better.
 
The fear of terror attacks continued making headlines on a daily
basis. Some people cancelled vacations and avoided large
gatherings, or took other protective measures.  The majority of
people however went about their daily business with an almost
blasé attitude.
 
We saw MLMs come and go, but what else is new. This happens all
the time and last year was no exception. With "visions
of sugar plums" the uninitiated plunked down their hard earned
bucks, and signed up in droves, only to find that if they wanted
to succeed, they had to work. When they didn't earn their
million the first month, while sitting in front of the TV eating
bonbons or guzzling beer, they lost heart.
 
The dot.coms rebounded with a flourish. They had learned their
lesson the hard way and avoided the pitfalls which took so many
down a few years ago. They finally realized that most people are
not idiots, and you can't sell an overpriced item - plus shipping
and handling - just because it is on the web.
 
Some continued to believe the propaganda that "Job" was a dirty
word and fell into the 40-40-40 trap - work 40 hours a week for
40 years and retire at 40 percent of your pay. They scraped up a
hundred bucks or so, and purchased "automatic submission"
software that sent their ads to all the major web sites and
ezines that accept free ads. Web site owners and publishers
quickly recognized this, and filtered all their emails into the
delete bucket. The only people who made any money here were
those selling the software.
 
Others purchased mailing lists that contained millions of email
addresses, only to find that most were returned as undeliverable.
Those that were valid, resulted in getting their Internet
account canceled for spamming – sending unsolicited commercial
email.
 
The pundits continued to suggest that anyone can publish an
online newsletter or ezine. What they didn't say is that you
have to be at least semi-literate to do so. There have been many
startups, and just as many who found that publishing is work -
there's that dirty word again. Some even gave away free ads in
their publication only to find that they were concentrating on
the wrong thing. There is a world of difference between
"readers" and "subscribers". Readers want content, not just a
bunch of ads with an occasional out of date article pulled off
the web.
 
Investors have wised up, and the high tech stocks, which took a
beating, are on the rebound. The market which shapes all our
lives, like life in general, will have its ups and downs. There
will be winners and there will be losers, but isn't it like that
all the time.
 
The scamsters did flourish. With new "fresh from the farm"
millions arriving on the web, P.T. Barnum would have had a
field day. "A sucker is born every minute" couldn't be truer.
Funny thing is that most of the scams were simply reworked
versions of ones that have been around for years. What was
new, is that the web provided access to these uninformed, whose
greed outweighed their common sense.
 
There are currently over a million pornographic sites on the
Web, and growing.  Despite the hue and cry of the legislators,
and attempts by the ISPs to block them, their filth continues
to flood our inbox. They are publicly denounced but remain
profitable. Is there a double standard here?
 
Spam has increased to the point that email has become almost
unusable. Spam accounted for approximately half of all the email
traffic on the web. Some ISPs have become so obsessed, almost to
the point of fanaticism, in trying to protect their subscribers
from this, that they are blocking legitimate email because it
violates one of their many rules.
 
Many States passed laws banning spam, and effective the first of
the year, the Federal Anti-Spam Bill was enacted. Given a
“maturation period” the federal law should work if it is
enforced and hopefully, the ISPs will stop blocking legitimate
email.
 
My impression is that 2004 will be a great year. The
opportunities we face will only increase as the new technology
continues to emerge. Sure, some will "bite the bullet" but, we
live in a great time, and I look forward to it with great
anticipation.
 


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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Pasta Jewelry
What's for Dinner? - Beef Ribs
Just for You - 9 Ideas for Organizing Your Child's Room
Site of the Week - Anytime is Storytime

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm

 


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5.) HOT BIZ*TIP
_____________________

Protecting Files From Accidental Deletion
 
 
If you want ensure that a data file you have created, or
downloaded, is never deleted accidentally ...
 
Open WINDOWS Explorer
 
RIGHT click on the file to be protected
 
Select Properties
 
Check the Read Only box
 
You can now still open and make changes, but you then have to
save it under a new file name.
 
If you wish to delete it you have to confirm your action.
 

Many THANKS to The NEWBIECLUB
"I'd Be Lost without 'em"
http://www.newbieclub.com/?trendz
 

 


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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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