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OnLine
Exchange e-zine
...A Realm of Information for the Avid Internet Marketer |
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| January 1, 2004 | Issn:1528-3992 - Circulation:28,000+ |
Copyright©2004 All Rights Reserved |
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1.
Editorial-by Debbie Solomon |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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You may doubt that it's possible, but 15 top notch Internet marketers
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Just follow their step-by-step plans starting today and imagine
where you'll be in 48 hours!
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
Well it is officially the New Year for us. Did you
make a New Years Resolution? What is it?
Are any of your resolutions business related?
Let's hear from you. Email me at:
editor@online-exchange.comToday's Hot Biz Tip is a bit long, but
very necessary. It is 10 Important Marketing Tips
by Bob Leduc. I think we all need to review these
tips and refresh our memories for the New Year!Have a GREAT Weekend!
Please forward this e-zine to all your friends and co-workers who might be interested!
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
[Back to the Table of Contents]
2.) HEADLINE ARTICLE
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Researching Keywords
by James D. Brausch
http://www.quitthatjob.com«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
One of the first things I do when I create a new site
is to create a list of at least 100 "keywords" that
describe that site. These are the topics that I will be
targeting with PPC campaigns. They are also the topics I
will be targeting for free search engine traffic.
Eventually, they will be the topics of articles I will be
publishing on my site and the topics of affiliate
relationships I will be developing.I use the following three sources to gather my keywords:Overture
Findwhat
WordtrackerHere's the step-by-step plan:Overture1. Open your web browser.2. Enter the following on the URL bar (or just click the
link below):3. Click on "Advertiser Center"4. Click on "Tools"5. Click on "Term Suggestion Tool"6. Enter the one word topic you decided on in a prior step.7. It will give you a list of terms along with the number
of searches. Use copy/paste to put the entire list into
notepad.Findwhat1. Open your web browser.2. Enter the following on the URL bar (or just click the
link below):3. If you haven't already signed up for an account, do so
now by clicking on the "Advertise With Us" and following
the prompts.4. Click "My Account".5. Enter your user id and password.6. Click "Keyword Center"7. Enter the one word topic and click the "Refine" button.8. It will give you a list of terms along with the number
of searches. Use copy/paste to put the entire list into
notepad at the end of your list of Overture keywords.Wordtracker1. Open your web browser.2. Enter the following on the URL bar (or just click the
link below):3. Click "Take The Trial"4. Enter your name and email address (don't worry; these
guys will not spam you)5. Click "Start The Trial".6. Click "Click Here To Start The Trial"7. Enter the one word topic and click the "Proceed" button.8. Click on each of the words on the left and copy the
words it gives you on the right into your notepad file.Alphabetize your entire list of keywords and remove all of
the other junk (keyword counts, etc). Remove any
duplicates. Remove any inappropriate words (words that
actually have nothing to do with your topic and words that
are adult in nature). Remove any keyword phrases that are
longer than 25 characters. Remove any keyword phrases with
punctuation in them (apostrophes, dashes, etc.). Remove
any keyword phrases with numbers in them.That's it. You will be using this list over and over as
you promote your site. Consider this the index for your
site. These are the categories in your links directory.
These are the keywords to use when advertising your site.
These are ideas for writing articles.The author, James D. Brausch, is the coach and webmaster of
QuitThatJob.com, a site dedicated to providing step-by-step
instructions to start your own profitable Internet business
and Quit That Job! For more information, please visit:
http://www.QuitThatJob.com.
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Time Out for the Week - Building blocks
What's for Dinner? - Quick Beef Stew
Just for You - Where Did the Time Go? Spend Time With Your Kids Now
Site of the Week - Make a Flake
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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10 Important Marketing Tips
Copyright 2003 Bob LeducEach of the following Ten Marketing Tips is based on a highly
effective - but often overlooked marketing tactic. How many are
you using? How many have you overlooked?Tip 1:
Insulate yourself against the impact of change by increasing the
number of products and services you offer ...and by using a
variety of different marketing methods. Only a small portion of
your total business will be affected if the sales of one product
declines or the response to one marketing method drops.Tip 2:
Customers are prospects too. Stay in contact with them. Find or
develop other products or services you can offer them. It's
easier to make a sale to a previous customer than to someone who
never bought from you.Tip 3:
Avoid making any claim that sounds exaggerated ...even if it is
true. A bold claim creates doubt in your prospect's mind and
jeopardizes the sale. Reduce any bold claims to a more believable
level.Tip 4:
Express numerical claims as odd numbers with fractions or
decimals. For example, "Our clients save 17.7 percent" sounds
more believable than "Our clients save 20 percent" ...even if 20
percent is the accurate number.Tip 5:
To create an absolutely irresistible offer, combine a special
discount price and a set of valuable bonuses in the same offer.Tip 6:
Develop a series of 4 or 5 different special offers. Use them one
at a time with an expiration deadline. When one offer expires,
replace it with the next offer and a new deadline. Continuously
recycle through the same series of offers. This enables you to
keep using special offers to generate sales without taking time
to develop new ones.Tip 7:
If you're attracting many prospects who really don't have (or
can't get) the money to buy your product or service ...you need
to change your market. Target a market where prospects have an
intense desire for the benefits produced by your product or
service - AND the money to buy it.Tip 8:
Set yourself apart from competitors by offering an exclusive
benefit your competitors cannot copy ...or one they're not
willing to copy. One business owner I know includes his personal
phone number on every order. His competitors don't - and they are
not likely to start making themselves that accessible to
customers.Tip 9:
Advertising copy produces the biggest response when each reader
can believe the message was written specifically for him or her.
As you write any sales message, visualize you're writing to one
person instead of to a large group of people. This will help you
write in a less formal and more personal style.Tip 10:
Most sales are not made on the first contact. Develop a method to
capture and save the names and contact information of prospects
who don't buy from you. Follow up periodically. A little gentle
coaching will eventually convert many of them into buyers.Each of these 10 marketing tips implements a simple but highly
effective marketing tactic. Take action now to apply those you
overlooked. You'll be surprised by how much business it produces
for you.-----Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: <http://BobLeduc.com>
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
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EZINE BUSINESS DIRECTORY
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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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