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OnLine
Exchange e-zine
...A Realm of Information for the Avid Internet Marketer |
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| December 8, 2003 | Issn:1528-3992 - Circulation:28,000+ |
Copyright © 2003 All Rights Reserved |
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1.
Editorial-by Debbie Solomon |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
Gosh, I thought filters were only put on email accounts.
The way it looks these days, snail mail is just as bad.
I have been waiting a month or more for some important
mail, and I have not received anything. There are 5 pieces
of mail floating around the country somewhere and it can't
make it to my regular mailbox. Is this a bad sign? I would
think so. And all I get is..."There is no way to trace it".
If you think getting lost in cyberspace is bad, try losing
mail the old fashion way. It is turning into a total NIGHTMARE!!
URGENT NEWS for OnLine Exchangers:We are in the HEIGHT of season, and it is the most
crucial time of year to a*dvertise. The OnLine Exchange
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If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Please forward this e-zine to all your friends and co-workers who might be interested!
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
Does Your Business Need CRM Software?
By Cavyl Stewart«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
When you started out in business, keeping track of customers,
orders, and leads may not have been that difficult. After all,
most companies do start out slowly. However, it won't take long for you
and your staff to become overwhelmed by the challenge of keeping
all your clients happy while also following up on hot leads and managing
enormous amounts of customer data. You don't need to hire more people
or stagnate your business's growth to solve the problem. The solution is
to invest in Customer Relationship Management (CRM) software.CRM technology allows for the culmination of information regarding all
customer-related activities, including marketing, sales, accounting, support,
and more. With the click of a button, you can find out which leads responded
to a direct mail campaign or which customers need to be notified about
outstanding bills. Everything is right where you need it to be.This technology grew out of a real need of businesses in the 1990s to meet
the changing demands of consumers. As buyers became busier in their
day-to-day lives, they became less patient and less tolerant of inefficient
customer service, limited support, and slow response times. As a result,
businesses turned to technology to create a streamlined way of answering
those needs. CRM was, of course, the result. Companies which use
CRM software can answer customer questions almost instantly and
without forcing the consumers to come prepared with invoice numbers
or account statements because all of that information is stored together
in the CRM database.CRM doesn't just help customers, however. The collected customer data
can be used to help you learn which types of people to target with your
marketing or to keep track of their buying habits that could be vital information
for future sales and marketing campaigns. The applications can also be used
to manage new leads and to track their progress from first contact to first purchase.
CRM programs can even alert you when it is time to follow up with a lead
or a current customer. For example, it may send you a message when you
need to send the next email of the marketing campaign or notify you to mail
a birthday card to one of your best customers so that it reaches their home in time.While CRM does offer a wealth of valuable functions and useful features
which would make it versatile in any business environment, these types
of benefits don't come cheap. Large corporations pay thousands of dollars
for in-depth CRM programs, but you don't have to go that far. ACT 6.0
(www.act.com) is one example of scaled down CRM application that meets
your small business needs. Just like the big guys, the program includes a
database, tracking capabilities, and report creation abilities. It also includes
event notification, an email client, pop-up calendars, pre-formatted
correspondence templates, sales forecasting tools, and more.
The program costs almost $230 for a single user or $950 for up to five licenses.
That is quite a large budget chunk for most small businesses, yet it is
considerably less than what larger companies pay for similar software.An article in Harvard Business Review stated that retaining just 5% more
of your customers could increase your profits by 70%. Keeping those customers
and continuing to win new ones means taking action, but whether that action
involves purchasing CRM software is up to you. The bottom line is that
Microsoft Access or a similar database program (many office software suites
come with them) could be all you really need to manage your customer relationships.
However, if you do decide to take the CRM plunge, be sure to do your homework
and look for reasonably priced programs such as ACT 6.0 and others that can
offer the features you need at a price that won't bankrupt your business.
Cavyl Stewart is the owner of http://www.find-small-business-software.com
which is dedicated to providing resources and information on finding the
software solution that is right for your needs and budget.
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________“C” is for CloseThis is a little trick I use all the time and am surprised that I
hadn’t told you about it before. Some of the web sites that I
visit on a regular basis, just don’t want to let me go, and
whenever I leave one web page, up pops another. I simply ignore
them as they pop-up on my second monitor.But then, when I’m done, my taskbar has a dozen or so icons on it
for all those screens. It is a pain to close them the regular
way, so I experimented a bit. If I “right click” on the Icon on
the Task Bar and then depress the “C” key, it closes that
application.Actually, you can use this little trick to close any open
application. Try it, you’ll like it.Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
[Back to the Table of Contents]
5.) EZINE A*D*VERTISING DETAILS
__________________________________
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
Ezine Creation Services
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Article Submission Services
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You can find all this and more at:
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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