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OnLine
Exchange e-zine
...A Realm of Information for the Avid Internet Marketer |
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| December 4, 2003 | Issn:1528-3992 - Circulation:28,000+ |
Copyright©2003 All Rights Reserved |
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1.
Editorial-by Debbie Solomon |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
A very important reminder:This is the most crucial time of year for a*dvertising, however, because of
circumstances of our economy and struggling businesses,
The OnLine Exchange has decided to lend a helping hand to businesses
who would like to increase their a*dvertising campaigns, but the high dollars
just are not what they used to be. In efforts to help businesses during
the busiest time of the year, we have slashed our prices astronomically
for a short time. You can now get a spotlight solo a*d for as low as $40
and Top sponsor a*ds for as low as $18. Check out these prices,
you will be AMAZED!Have a GREAT Weekend!
Please forward this e-zine to all your friends and co-workers who might be interested!
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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Making Good Use of Flash: When You Should and Shouldn't Use It!
By Josh Barinstein«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
If you are considering Flash for your Web site production,
there are reasons why you would and would not want to tap into
this great technology. Flash is everywhere these days, it is
true. However, as we've seen in the past, not every available
interactive tool should be used in every application! Here are
some questions to answer before diving in:1. Is Flash going to help me in communicating with my
audience?The first thing you need to decide is whether or not it makes
sense to use Flash. Will you be able to communicate better
with your audience in how you address their concerns? You need
to keep users' needs and perspective in mind at all times.If Flash is going to annoy them, or otherwise get in the way of
you reaching them, then simply don't use it! However, for
subtle animations that help enhance the experience, or for
media-rich content, on the opposite end, Flash is an excellent
tool.2. Will my audience have the plug-in?Estimates say that up to 85% of users do have the Flash
plug-in, with browsers now shipping with it. That still leaves
15% without the plug-in, and those with an outdated version.
Unfortunately, many won't bother to fetch it in spite of a smart
site giving them the option.Know your audience and if this will mean a loss of business for
you.3. Is some additional download time acceptable?Flash can be optimized, but some movies could potentially take
a bit of time to load. Will your audience commit to waiting?
Another important question to answer. Those on the slower
connections may not wait.4. Am I trying to accomplish things that plain HTML can't?One consideration to make is whether a static, HTML site will
do justice to your content. If your site needs to come to life
in some way because it will engage your audience better, then
Flash could be the answer.5. Will I still have good exposure on the search engines if I
use Flash?Doing too much in Flash will sacrifice exposure on the search
engines. In other words, the engines will not have enough text
on which to base their indexing. If access to your site through
the search engines is important to your success, be sure that
you don't overdo it on the Flash side.6. Do I rely on non-vector graphics?Non-vector graphics, such as photographs, are not easy for
Flash to process. This means that animations in Flash using
this type of imagery will get easily bogged down.Another concern is that Flash does not cache (or store)
non-vector images, therefore they must be reloaded each time.
Not a pleasant thing for your visitors! This is in contrast to
HTML-based scenarios where the browser will cache the imagery
for instant retrieval.
As you can see, Flash is not always the right solution. This
is true of any aspect of Web development, where you need to
research your options carefully and choose the right
combination of tools that works best for you. If you seek
outside help, make sure you find a team with the right
expertise and a solid track record to back it up. Good luck!
Josh Barinstein is President of Red Frog, Inc., the Southern
California ad agency that provides worry-free experiences and
powerful results in the areas of Marketing, Print design, and
Web/CD-ROM development.Learn more at www.RedFrogInc.com or by calling us at
888-955-0550.
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Time Out for the Week - Pastel Popcorn Balls
What's for Dinner? - Easy Sausage Dinner
Just for You - A Dozen Cheap Thrills: Family Entertainment on a Budget
Site of the Week - Doh-Doh Island
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Go HomeIf you use the HOME key in a word processor, it goes to the
beginning of the line you're currently working on. If you hit the
END key, it goes to the end of the current line.If you hold the Ctrl key and hit Home you will go to the
beginning of the document. Likewise Ctrl and End will take you to
the end of the document. This should work, but it depends on your
word processor.It can also be used when navigating about web pages. I find it
very handy on longer pages when I want to go back to options
links at the beginning of the page. Try it - you'll like it.
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
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DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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