OnLine Exchange e-zine
...A Realm of Information for the Avid Internet Marketer
November 20, 2003 Issn:1528-3992 - Circulation:28,000+

Copyright©2003  All Rights Reserved

Some people don't recognize opportunity when it 
knocks because it comes in the form of hard work.

In This Issue...

1. Editorial-by Debbie Solomon
2. HeadLine Article:  Overcoming Your Biggest Marketing Obstacle
3. Interactive Clas^sifieds
4. Parents Time-Out- Fall Refrigerator Frame
5. Hot Biz*Tip: Help Menu
OnLine Exchange Directory & Information 

This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:


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-Our Focus: To bring you cost effective marketing strategies and implementation.
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1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.

I remember when we first started publishing this e-zine online.
The format and content has changed so much since then,
and we have now become a world re-nowned e-zine. However,
because of these darn filters it is getting harder and harder to get
this e-zine through to your email box. I miss the good ole days
when you could get the email you wanted and there were no problems.
Now legit email, like this e-zine has trouble getting through to email
boxes, but sp*m mail is worse than ever. Do you see a problem here?
I do. Lets hear your feedback!
editor@online-exchange.com


Please forward this e-zine to all your friends and co-workers who might be interested!


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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OVERCOMING YOUR BIGGEST MARKETING OBSTACLE
By Charlie Cook

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At times, no matter what you do your marketing is stuck and
you're not attracting new clients quickly enough. It doesn't
seem to make a difference how much time or money you put
into it, its like you are driving in slow motion. You just 
seem to be spinning your wheels and not getting any traction 
to move your business forward as quickly as you'd like.

What is it that's keeping you from growing your business and
your revenue?

IS THE ECONOMY LIMITING YOUR BUSINESS? Possibly but unlike
many large corporations that get hammered by economic
trends, independent professionals and small business owners
don't need mass movements of clients to be successful. Most
small businesses need a few hundred or few thousand clients
to do very well. You just have to do a better job of 
marketing than your competitors to bring them in.

IS THE LACK OF MONEY TO SPEND ON MARKETING LIMITING YOUR 
BUSINESS? The most successful independent professionals 
spend very little on marketing relative to profits. They 
utilize email, referrals, and other marketing tactics to 
get attention, build trust and attract clients.

IS THE LACK OF TIME THE PROBLEM WITH YOUR MARKETING? If you
run your own business, there is never enough time in the day
to accomplish everything you need to do. But the people who
make the time for marketing see their businesses grow.

Let's face it; your biggest marketing obstacle is you: your
perceptions/ attitudes, behavior and organization.

Common problems that may be holding your marketing back:
* Not enjoying marketing yourself and your business.
* Not having a marketing strategy or plan
* Not integrating marketing into your daily schedule.
* Taking over two minutes to describe how you solve clients 
problems.
* Spending too much on promotional campaigns without testing 
your copy or inexpensive tactics first.
* Talking too much and not listening to prospects.
* Not giving away helpful ideas to prospects in order to build 
trust and establish yourself as the expert who can solve their 
problems.
* Not regularly contacting prospects.
* Forgetting to provide prospects with offers they can't refuse.

Are you stuck by your own thinking, your behaviors or your 
perceptions about your marketing and what is or isn't possible?

GIVE YOUR MARKETING A CHANCE
The good news is that if you are your biggest marketing
obstacle you can easily become your biggest marketing asset. 
Take the following steps to change your marketing behaviors 
and perceptions and give your marketing a chance.

Goals - Write down goals for your business and for your
marketing. Studies show that people who commit to written
goals are more successful, often making ten times as much
money as those who don't.

Knowledge - Leverage all you know about your business to
provide prospects and clients with a steady stream of ideas
they can use. In this way you demonstrate your expertise
and stand out from the competition.

Money - Spend as little as possible on marketing, but do
expect to spend money relative to the returns you anticipate.
For example if you are an independent consultant and want
to grow your business to two hundred or three hundred
thousand dollars in revenue per year you will need to spend
some money on your marketing effort.

Time - Schedule a meeting with yourself every week to
review your marketing strategy, look at what is and isn't
working and write your next ad or article. Your most
important job is to market your business and then to
deliver the services and products. Make sure the way you
spend your time reflects this.

Get out of your own way to improve your marketing and
attract more clients. Change your marketing actions and
perceptions. If you don't have it, get the marketing
knowledge you need and make good use of the time and
money you do have. When you remove the obstacles to
your marketing you'll find your business gaining traction
and clients.
-
2003 © In Mind Communications, LLC. All rights reserved. 


*****
The author, Charlie Cook, helps independent professionals 
and small business owners who are struggling to attract 
more clients and grow their businesses. To get the 
free marketing guide, '7 Steps to Get More Clients 
and Grow Your Business' visit 
www.charliecook.net or write ccook@charliecook.net


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3.) INTERACTIVE CLASSIFIEDS
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lifetime, and won't go out of style. 
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mailto:charlesaw@preferred-vending.com
 

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Better yet I have 350 prospects to still contact! 
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you need a way to tell the WORLD! That's where 
Worldprofit's advertising and site promotion puts 
us head and shoulders above our competition! 
http://www.worldprofit.com/default.cfm?id=6202 




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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Time Out for the Week - Fall Refrigerator Frame
What's for Dinner? - Crock pot Pizza
Just for You - Overuse of Antibiotics Poses Serious Cold-Weather Health Threat
Site of the Week - Make Your Own Story

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm





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5.) HOT BIZ*TIP
_____________________

Help Menu

Many times, I will get emails from folks saying they couldn't
find the tools on their computer, to take advantage of the "Tip"
for that day. There are many versions of Windows around, all
the way from the ancient 3.0 to the latest and greatest version.

I try to take a middle of the road approach with the "Tips" and
some people may not be able to use them exactly as they are
presented. While there may be a slight variation, depending on
your version, they should all work. If you just can't do it, try
"Help" which is on your computer.

Go to Start/Help and type in part of the title from the "Tip",
and it should show you how to do it.




Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 


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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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