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OnLine
Exchange e-zine
...A
Realm of Information for the Avid Internet Marketer
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November 20, 2003
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Issn:1528-3992
- Circulation:28,000+ |
Copyright©2003 All Rights Reserved
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Some people don't recognize opportunity when it
knocks because it comes in the form of hard work. |
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In This Issue...
1.
Editorial-by Debbie Solomon
2. HeadLine Article: Overcoming Your Biggest Marketing Obstacle
3. Interactive Clas^sifieds
4. Parents Time-Out- Fall
Refrigerator Frame
5. Hot Biz*Tip: Help Menu
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
EDITORIAL
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A "Warm" Welcome to All our
New Subscribers.
I remember when we first started publishing this e-zine online.
The format and content has changed so much since then,
and we have now become a world re-nowned e-zine. However,
because of these darn filters it is getting harder and harder to get
this e-zine through to your email box. I miss the good ole days
when you could get the email you wanted and there were no problems.
Now legit email, like this e-zine has trouble getting through to email
boxes, but sp*m mail is worse than ever. Do you see a problem here?
I do. Lets hear your feedback!
editor@online-exchange.com
Please forward
this e-zine to all your friends and co-workers who might be
interested!
Until Next time,
Debbie
Solomon
editor of The OnLine Exchange
Ezine
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2.)
HEADLINE ARTICLE
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OVERCOMING YOUR BIGGEST MARKETING OBSTACLE
By Charlie Cook
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At times, no matter what you do your marketing is stuck and
you're not attracting new clients quickly enough. It doesn't
seem to make a difference how much time or money you put
into it, its like you are driving in slow motion. You just
seem to be spinning your wheels and not getting any traction
to move your business forward as quickly as you'd like.
What is it that's keeping you from growing your business and
your revenue?
IS THE ECONOMY LIMITING YOUR BUSINESS? Possibly but unlike
many large corporations that get hammered by economic
trends, independent professionals and small business owners
don't need mass movements of clients to be successful. Most
small businesses need a few hundred or few thousand clients
to do very well. You just have to do a better job of
marketing than your competitors to bring them in.
IS THE LACK OF MONEY TO SPEND ON MARKETING LIMITING YOUR
BUSINESS? The most successful independent professionals
spend very little on marketing relative to profits. They
utilize email, referrals, and other marketing tactics to
get attention, build trust and attract clients.
IS THE LACK OF TIME THE PROBLEM WITH YOUR MARKETING? If you
run your own business, there is never enough time in the day
to accomplish everything you need to do. But the people who
make the time for marketing see their businesses grow.
Let's face it; your biggest marketing obstacle is you: your
perceptions/ attitudes, behavior and organization.
Common problems that may be holding your marketing back:
* Not enjoying marketing yourself and your business.
* Not having a marketing strategy or plan
* Not integrating marketing into your daily schedule.
* Taking over two minutes to describe how you solve clients
problems.
* Spending too much on promotional campaigns without testing
your copy or inexpensive tactics first.
* Talking too much and not listening to prospects.
* Not giving away helpful ideas to prospects in order to build
trust and establish yourself as the expert who can solve their
problems.
* Not regularly contacting prospects.
* Forgetting to provide prospects with offers they can't refuse.
Are you stuck by your own thinking, your behaviors or your
perceptions about your marketing and what is or isn't possible?
GIVE YOUR MARKETING A CHANCE
The good news is that if you are your biggest marketing
obstacle you can easily become your biggest marketing asset.
Take the following steps to change your marketing behaviors
and perceptions and give your marketing a chance.
Goals - Write down goals for your business and for your
marketing. Studies show that people who commit to written
goals are more successful, often making ten times as much
money as those who don't.
Knowledge - Leverage all you know about your business to
provide prospects and clients with a steady stream of ideas
they can use. In this way you demonstrate your expertise
and stand out from the competition.
Money - Spend as little as possible on marketing, but do
expect to spend money relative to the returns you anticipate.
For example if you are an independent consultant and want
to grow your business to two hundred or three hundred
thousand dollars in revenue per year you will need to spend
some money on your marketing effort.
Time - Schedule a meeting with yourself every week to
review your marketing strategy, look at what is and isn't
working and write your next ad or article. Your most
important job is to market your business and then to
deliver the services and products. Make sure the way you
spend your time reflects this.
Get out of your own way to improve your marketing and
attract more clients. Change your marketing actions and
perceptions. If you don't have it, get the marketing
knowledge you need and make good use of the time and
money you do have. When you remove the obstacles to
your marketing you'll find your business gaining traction
and clients.
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2003 © In Mind Communications, LLC. All rights reserved.
*****
The author, Charlie Cook, helps independent professionals
and small business owners who are struggling to attract
more clients and grow their businesses. To get the
free marketing guide, '7 Steps to Get More Clients
and Grow Your Business' visit
www.charliecook.net or write ccook@charliecook.net
[Back to the Table of
Contents]
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3.)
INTERACTIVE CLASSIFIEDS
__________________________
You want to make money don't you.
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-Click Links--Read Email--Click Banners--Surveys
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Financial Independence, Make a Difference, Your Own
Business Decisions, Rewarding Results. Sales Careers
Available: Represent a major distributor in the
nutritional supplement, air and water quality industry.
Information: http://maximumsuccess.com/forlife
or
mailto:cjcuttle@maximumsuccess.com
§«¤»„«¤»
You want to make money, don't you?
Then get your hands on RAD. Guaranteed to deliver the
honest, duplicable, sensible, credible, ethical
marketing method that works. Serves you richly for a
lifetime, and won't go out of style.
http://www.radsponder.com/cgi-bin/t.cgi?k=charlesaw:4
mailto:charlesaw@preferred-vending.com
§«¤»„«¤»
INTERNET MARKETING BLUEPRINTS
It's Amazing But True! Even If You Have No Product,
No Website, No Programming Knowledge And You're Up
To Your Eyeballs In Debt, You Can Still Create Your
Own Online Empire In 30 Days! Guaranteed!
Click here:
==> http://www.internetmarketingblueprints.com
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So simple! Easy fast cash for X-mas and 2004!
Great Support and marketing plan. Just try it-
I did and signed up 45 people in 36 HOURS!
Better yet I have 350 prospects to still contact!
GO NOW!
http://www.billyomarketing.167aday.com
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Are your web pages dull, boring and in need of a
serious facelift? A personalized consult and needs
assessment. Once your site is professionally designed
you need a way to tell the WORLD! That's where
Worldprofit's advertising and site promotion puts
us head and shoulders above our competition!
http://www.worldprofit.com/default.cfm?id=6202
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Contents]
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4.)
PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online
business or working outside of the home takes much time and effort
away from your family.
This weekly feature is committed to helping parents take back that
quality time and devote it more fully to spending it with their
children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Time Out for the Week - Fall
Refrigerator Frame
What's for Dinner? - Crock pot Pizza
Just for You - Overuse of Antibiotics Poses Serious Cold-Weather
Health Threat
Site of the Week - Make Your Own Story
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Follow the link below to see what it is all about! You owe it to
yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal
is to keep it short and simple each week, allowing you to maximize
your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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to the Table of Contents]
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5.)
HOT BIZ*TIP
_____________________
Help Menu
Many times, I will get emails from folks saying they couldn't
find the tools on their computer, to take advantage of the "Tip"
for that day. There are many versions of Windows around, all
the way from the ancient 3.0 to the latest and greatest version.
I try to take a middle of the road approach with the "Tips" and
some people may not be able to use them exactly as they are
presented. While there may be a slight variation, depending on
your version, they should all work. If you just can't do it, try
"Help" which is on your computer.
Go to Start/Help and type in part of the title from the "Tip",
and it should show you how to do it.
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
[Back to the Table of Contents]
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E-ZINE
BUSINESS
DIRECTORY & RESOURCES
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EZINE
BUSINESS DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
You can find all this and
more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE
EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
not limited to the implied warranties of merchantability, fitness for
a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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Contents]
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