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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
 

I hope you are enjoying our new HTML format for The OnLine Exchange.
With the height of season here, we felt a little face lift would spark
everyone's enthusiasm.  I would personally love to hear your
comments about our new format.  Please email me your opinion at:
editor@online-exchange.com
I would love to hear from you!  Which brings me to another thought.
Having been in publication for so many years, unfortunately there
comes a time when I need to re-connect with my subscribers.  Because
it is YOU that makes this e-Zine strive. It is YOU that gives me
the encouragement to write, research and bring you the most
vital information that online businesses need to know.  It is YOU
that I need to connect with to ensure that I continually provide
a unique and informative e-Zine.  So, please email me your thoughts,
ideas and suggestions.

 

....

 

Don't Forget The Profit Zone;
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Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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ARE YOUR IGNORING THESE MARKETING PRINCIPLES?
by Charlie Cook

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In marketing as in science there are basic principles that
govern the movement of bodies in space, or prospects and
clients. Just as people instinctively know the law of gravity,
they are aware of the fundamental principles of marketing.
Unlike the law of gravity which is hard to deny, many small
business owners often neglect to apply core marketing
principles to attract clients.

 

Even if you've never been hit on the head by an apple, you
wouldn't argue that objects fall down instead of up. Of course
Isaac Newton's true genius in describing the law of gravity was
in realizing that the same force that attracts apples to the
earth is responsible for keeping objects in orbit around other
planets and moons.

 

Use the following marketing principles to pull in prospects
the same way gravity pulls planets into orbit around the sun.
(Imagine yourself as the sun, the driving force of the solar
system.)

 

1. START WITH YOUR CLIENTS
Client goals and concerns are the reason you are in business.
Clients buy your products and services to meet their needs.
You know this, but are you applying it to your marketing?

 

Many service providers marketing materials are little more than
a laundry list of services. To attract prospects and clients,
start with client problems as the catalyst for writing your
marketing "meme" and materials. If you are a massage therapist
you may provide "hot stone" or "deep tissue" massage but to get
your prospects' attention you'll need to talk about relieving
back pain or eliminating muscle spasms.

 

2. TARGET YOUR MARKET
There are a finite number of people who want and are willing
to buy any given product and service. Marketing to people
who don't want what you provide is a waste of time and money.
You know this, but are you targeting your marketing to those
people who are most likely to buy your services and products?

 

Learn (if you don't already know) who buys your products and
services and why. Develop a picture of your ideal buyer, their
demographics, concerns and motivates. Use this information
to identify marketing tactics that will attract them to you.

 

3. DEMONSTRATE VALUE
Before a prospect becomes a client and a client becomes a
repeat client, they need to be convinced of the value of your
products and services. They need to feel confident that your
products and services will do what they are supposed to do.
You know this, but is your marketing built around
demonstrating the value you provide?

 

Many independent professionals sell information and ideas.
If you are a web designer, you could provide a tutorial on
how to plan a web site. If you provide tangible services, you
need to show people examples of your work and provide
testimonials from former clients.

 

4. GROW YOUR NETWORK
Lead generation is the lifeblood of any small business. The
more qualified prospects contact, the more clients you'll
have. Even if you don't want a thousand clients, if you have
lots of prospects you can have the option of having just a
few high paying clients. You knew this too, but do you have
a marketing strategy which helps you grow the number of
qualified prospects you market to each month?

 

One of your marketing goals should be to motivate qualified
prospects to give you their contact information so you can
market to them. If you sell information, publishing articles
with a free teaser at the end is one way to do this. If you
sell products or tangible services, a raffle can attract
prospects.

 

5. BUILD RELATIONSHIPS
People like to buy from others they know and trust. And
attracting new clients takes ten times as much effort as
selling to a repeat client. You know this too, but do you
have a marketing strategy which helps prospects get to
know and trust you?

 

You can assume that your prospects receive more information
everyday than they can remember. Even if they need and want
what you have to offer, there is a good chance they will forget
an occasional radio ad or an annual newsletter. To grow your
business, find ways to regularly stay in touch, educate
them, and explain the ways you can help solve their problems.

 

You already know the law of gravity and these five core
marketing principles. Become a true genius like Isaac Newton,
and apply them to pull prospects and clients into your orbit
and grow your business.
-
2003 © In Mind Communications, LLC. All rights reserved.

 

*****
The author, Charlie Cook, helps independent professionals
and small business owners who are struggling to attract
more clients and grow their businesses. To get the
free marketing guide, '7 Steps to Get More Clients
and Grow Your Business' visit
www.charliecook.net or write ccook@charliecook.net

 

 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

How To Increase Your Screen Viewing Area

 

 

Want to give yourself a little more elbow room when using
Internet Explorer?

 

Open A Web page

 

If you see a text description next to your icons in the top
toolbar, here's how to get rid of them ...

 

Click on 'View'

 

Click on 'Toolbars'

 

Click on 'Customize'

 

Go down to the 'Text Options' drop down box

 

Select 'No Text Labels'

 

Then open the 'Icon Options' drop down box

 

Select 'Small Icons'

 

Click 'Close'

 

Now you'll see that you have a little more screen space available
for viewing.

 

---------- "Want even MORE space?"

 

OK, how about using the WHOLE screen for viewing a Web page?

 

Open a Web page.

 

Click on F11 key on your keyboard ...

 

Now you'll have more space than a skunk in a Supermarket!

 

To return to normal screen, just click F11 again.

 

OR go to view,

 

'Toolbars'

 

'Customize'

 

In the left window click on 'Full Screen'

 

Click 'Add' and 'Close'.

 

Now you'll have a 'Full Screen' button in your top toolbar. Just
click on it to go Full Screen and click again for Normal Screen.

 

 

 

Many thanks to the Newbie Club.  I'd be lost without them:
http://www.newbieclub.com/?trendz

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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