"Being challenged in life is inevitable, being defeated is optional."
............... Roger Crawford

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 28,000+
© Online Exchange...October 16, 2003

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.


  -Our Focus: To bring you cost effective marketing strategies and implementation.
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If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success.   

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IN THIS ISSUE:


1.  Editorial-by Debbie Solomon

2. HeadLine Article:  What's the #1 Thing People Do Wrong?

3. Parents Time-Out - Chocolate Kiss Squares

4. Interactive Clas^sifieds

5. Ezine A*dvertising Details

6. Hot Biz*Tip - Draw Attention to Your Message

7.
MarketingTrendz Directory & Information Data

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1.)
EDITORIAL
__________________

A warm welcome to all of our New Subscribers.
 
Sometimes I just don't say it enough.  So, I will repeat
myself as much as it takes.  This ezine has been in publication
for over 4 years.  We are here to help online businesses make
their struggle to the top a whole lot easier by showing you tools
of the trade, helpful hints and informative articles.  This ezine
would not have lasted this long in the cyber world if it was not
for subscribers like you.  In order to keep this ezine unique
for avid internet marketers, we need your help.  How can you help?
By emailing us your ideas, your thoughts, your suggestions and
your opinions.  We like to keep the lines of communication open
to you.  So, please feel free to email me at anytime.  I would love
to hear from you:
 
 

Have a GREAT Weekend!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.)  

HEADLINE ARTICLE
___________________

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What's the #1 Thing People Do Wrong?
by Joe Vitale
www.mrfire.com

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   I admit it. I'm frustrated. I'm tired of getting
emails from people who write, "I can't do what you did
because ---."
 
    Just fill in the blank with whatever excuse you can
think of.
 
    People say they can't write as many books as I have
because they don't have the time, or they're too old,
or too young, or too married, or too single.
 
    People say they can't make their book a best-seller
like I did because their book is different, or they're
different, or the timing is different.
 
    People say they can't ask celebrities for
endorsements because they feel insignificant, or
insulting, or imposing.
 
    The list of excuses is endless. Here are some more
actual ones I've received:
 
    "You're more famous than me. I could never write
people and ask for their help, as they wouldn't give me
the time of day."
 
    I started asking people for help, advice, input,
suggestions and direction when I was a teenager. I have
letters from FBI king J. Edgar Hoover, boxing legend
Jack Dempsey, and master magician John Mulholland.
I was certainly unknown then. Yet people always helped
me. I've managed to connect with Evel Kneivel, Donald
Trump, Jimmy Carter, best-selling authors and more---
and I did it before anyone knew my name. I simply
ASKED for their help. They were kind and replied.
Today I'm doing the same for anyone who writes
me who sounds sincere and respectful.
 
    "You have a large network of people to ask for
things."
 
    Yes, I do. NOW. But I didn't when I first started.
I developed my network by building relationships. I
reached out to people, helped them, they helped me,
and trust was formed. Because I've nurtured my
relationships online for almost ten years now, a bond
is set. When I announce that I want contributions for
a new book, my network responds. When they want
something, I respond. I was able to compile all the
information for my most recent book, "The E-Code:
47 Surprising Secrets for Making Money Online
Almost Instantly," in less than 7 days --- all
because I asked my network for help.
 
    "You have a big mailing list so you can sell things
faster."
 
    I went online with no mailing list. NONE. I didn't
even recognize the importance of having my own list
until one day I offered my first e-class to my then
tiny list and made $22,500 in one week. Then I woke up.
I've been working on building my email list ever since.
Anyone can do it. And while you're waiting to do it,
you can always joint-venture with people who already
have mailing lists. How? Just ASK. One day some
person in Norway wrote me. He wanted to know if
I would help him sell his new software. I liked his
program and agreed. He didn't have a list. I did. He
had software. I liked it. I did a mailing and split the
profits with him. It was a win-win.
 
    "You are more talented as a copywriter so you can
sell better than me."
 
    I learned to be a copywriter by investing time,
money and effort into studying the greats and getting
out there and doing it. My first sales letters were
garbage. I still write and rewrite to make my letters
as hypnotic as I can. I wasn't born writing, reading,
or even walking. I learned it all. Can't you?
 
    "I don't have anything to offer free to get people
to buy what I am selling."
 
    There are a million things for free online. You can
find thousands---thousands!---of free e-books online.
Just grab a few and offer them as your incentives to
get people to buy your product or service. Anyone can
do this. Just look around online. The fruit is there
for the picking. I've seen people take classics of
literature---now in the public domain and available as
e-books---and offer them as incentives for prospects to
buy their product. It works. How do you find them?
SEARCH.
 
    "I can't teach an e-class like you because I have
no credentials."
 
    Your credentials are you. They are your life
experiences more than anything else. Few today care
about whether you have a degree or any other
credential. They care if you can deliver on whatever
you promise. My lifemate, Nerissa, is about to teach
an online video editing class. Anything you can teach
off-line can be taught on-line. With video, audio,
graphics, text, and chat rooms, you can have a
virtual classroom on ANYTHING you can
imagine. Why not?
 
    "I can't make money selling my stuff on the
Internet."
 
    Look around. The Internet is so big and vast and
even incomprehensible that truly anything can be sold
online. I've seen people sell tumble weeds and buggy
whips, greeting cards and computer generated art.
Anything sold off-line can be sold on-line. Go look at
Ebay. People sell cars, used clothes, dirt and even
snow there. I once sold an "Elvis Mermaid" at Ebay.
(You can see a picture of it at www.mrfire.com) Are
there really any limits to what can be sold online?
 
    "I missed the right time to sell my idea."
 
    Really? Just look at the title of one of my books:
"There's A Customer Born Every Minute." A new crowd of
prospects appears every single day. You can sell
virtually anything at virtually any time if you think
of what people want and cater to them. Sometimes you
have to think of other uses for the same product, or
other audiences than what you originally had in mind.
But the best time to sell what you have is now. What
are you waiting for?
 
    "You live in America and I live in Mexico and
selling doesn't work here."
 
    Give me a break. Friends of mine always go to
Mexico (and other countries said to be behind us)
and they come home with truck loads of things they
bought. Besides that, with the Internet, where you live
is almost meaningless. Take your product and go online.
Then you're not selling to your poor neighbors, but to
the entire planet. Think BIG.
 
    The list goes on and on.
 
    To me, excuses are the #1 thing people do wrong --
online and off. While all of these excuses seem legit
to the person saying them, they are virtually all
hogwash.
 
    Excuses are beliefs. If you buy into them, you're
stuck. If you believe instead that there's always a way
around whatever the excuse is, then you'll move
forward. My philosophy is, "There is ALWAYS a way."
 
    So let me try to help you here.
 
    First, what are your excuses?
 
    When I began this article by asking the question,
"I can't do what you did because ---", what did you
say? How did you complete the sentence? Those
are some of your excuses.
 
    Second, ask yourself if there's any way on earth to
get around your excuses. In other words, are the
excuses you stated real or imagined? Have you tried to
get past any of them? Has anyone else, ever, gotten
past the same excuses?
 
    Finally, what would you do if you had no excuses?
 
    Whatever your answer, get out there and JUST DO IT.
 
    Leave your excuses behind and your prosperity will
begin to come to you.
 
    Leave your excuses behind and you can achieve
success, too.
 
    Leave your excuses behind and your life will begin
to soar.
 
    If you don't act now, why not?
 
    Whatever your answer, THAT'S an excuse.
 
    Are you going to let it stop you?
 
                    ****
 
Dr. Joe Vitale's most recent book, co-authored with Jo
Han Mok and a cast of Internet celebrities and super
stars, is "The E-Code: 47 Surprising Secrets for Making
Money Online Almost Instantly." Joe is also the author
of the #1 Amazon best-seller, "Spiritual Marketing,"
the author of the #1 best-selling e-book "Hypnotic
Writing," and the author of the #1 best-selling
Nightingale-Conant audioprogram, "The Power of
Outrageous Marketing." His newest book is "Adventures
Within: Confessions of an Inner World Journalist,"
available now at www.amazon.com  Sign-up for his
free monthly newsletter at http://www.mrfire.com
 


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3.)
PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Chocolate Kiss Squares
What's for Dinner? - 10 Hour Crock Pot Beef Stroganoff
Just for You - Don't Break the Elastic!
Site of the Week - Tetris

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

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This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm






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6.)
HOT BIZ*TIP
_____________________

Draw Attention to Your Message
 
Do you have one message that you really want to draw attention to
above all other text on a web page? No need for images, big text, or
pleading with your visitor to read it, just using a little CSS can do
the trick.
 
Start by adding the code below to the HEAD section of your page.
 
<.style type="text/css">
<.!--
.MyStyle
{ background: #FFFFD7;
color : #2E2F26;
font-family : Arial, Tahoma, Helvetica, sans-serif;
font-size: 14px;
font-weight: bold;
padding : 2px;
margin: 20px;
border-color : #80FF00;
border-style : dashed;
border-width : 2px;
width: 200 px;
height: 100 px;}
-->
<./style>
 
Now, if you code a division tag (or paragraph tag) like this:
 
<.div class="MyStyle">
Whatever
<./div>
 
...you'll have a box with a cream-yellow background with a lime
green dashed line around it. Of course, you can change those
colors to suit yourself, but this scheme does a nice job of catching
the eyes attention. Just type whatever text you want into the
division or paragraph, change the size to suit your needs, and you'll
have an attention-getting message. You can also use whatever
HTML you want inside the division. If you use the code with a
paragraph tag you can use any HTML you want except another
paragraph tag, as that would tell the browser the previous paragraph
with the MyStyle class has ended.
 
Tip 2 - Alert Formatting
 
When you use an alert message on your site, the message is
usually just one long ramble. However, you can format your alert
message a little bit. You can't use break and paragraph tags, but
you can imitate them. You can see an example of this on my front
page if you click the Privacy Policy link by the sign up form for my
newsletter.
 
To make your text break to the next line, simply include:
 
\n
 
To create an extra line of space like a paragraph tag would cause:
 
\n \n
 
Here's a bonus tip: If you use a shopping cart or mail form on your
site, you've probably noticed that some people are quite impatient
and click the submit button two or more times when the page
doesn't change right away for them. Then you get two or more
copies of the email or order notification.
 
You can end that by adding an onclick alert message to your
submit button. When a user clicks the button to submit they get an
alert message telling them whatever you want to say, such as,
"Thank you. Please be patient while your submission is processed.
This may take a minute or two."
 
Just add this to your submit button:
 
onClick="alert('Put Your Message Here')"
 
Make sure you don't use any special characters in your message
or it could break the script. If you want to use a word like "can't" the
apostrophe will break the code. To use a word like that, write it as:
can\'t. The backslash tells the browser to print the apostrophe
rather than to interpret it as code.
 

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
 


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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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