Nothing is as frustrating as arguing with
someone who knows what they're talking about.

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 28,000+
© Online Exchange...September 22, 2003

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.


-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.

If subscribers can relate to, learn from, share with, and trust the publisher...then he or she has earned a well-deserved foundation for loyalty and success 

Please forward this e-zine to all your friends and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:


TOP-STAR Sponsor:
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EXCLUSIVE: Inside Information from Owner
You have only 6 days left to make $25,000 passively. 
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IN THIS ISSUE:


1. Editorial-by Debbie Solomon

2. HeadLine Article:  The Six 'Terrible Lies' About Selling!

3. Brain BustersActive Window

4. Interactive Clas^sifieds

5. Info Marketing Tool - Advanced Merchant Solutions 2.12

6. Biz*Tech Savvy Solutions

7. Ezine A*d*vertising Details

8. MarketingTrendz Directory & Information Data

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A*dvertise with The OnLine Exchange TODAY:

Get Solo a*ds as low as $60
Get Sponsor a*ds as low as $23
Get Classified a*ds as low as $8
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You can get even L-O-W-E-R Prices when you
order one of our ANNIVERSARY VARIETY Packages:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
 
The OnLine Exchange Ezine has cleaned out our list.
Now, please bare in mind, our listserver does a lot of
work for us. The problem comes mainly from those darn filters,
where the ezine goes into cyberspace and no one knows
who is getting what.  Well, we took care of that, and
now our list is clean and fresh.  Unfortunately our
subscriber count has gone down quite a bit, but
this is ok.  Because the subscribers we have are
the ones who read the ezine and mailings.  We currently
have 28,000+ subscribers.  We are doing promotions
to continually build our list of readership.  We do not
care about how many subscribers we have.  We care
about Readers. 
 
As many of you know, we have been promoting our
Anniversary and End of Summer Advertising Blow-out Sale.
Because of the decrease of number of subscribers, we
are going to Maintain these LOW LOW Prices for a bit longer.
 
Please bare in mind, this is the beginning of SEASON and
you will want to take advantage of these LOW LOW prices
Right Now:
http://www.online-exchange.com/advertising.htm
 

....
 
Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
 
http://www.marketingtrendz.com
 
 
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
 
editor@online-exchange.com
 


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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The Six 'Terrible Lies' About Selling!
By Len Foley

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Terrible Lie #1: You need to sell more to make more money.
Fact: You need to sell less to make more money.
 
I have a motto: In order to sell more, you must first
learn to sell less, a whole lot less.  Sound crazy?
 
I have a friend who just moved from selling
photocopier machines to selling Mercedes-Benzes
in the most prestigious dealership in New England. 
His secret?  While selling photocopiers, he did the
exact opposite of what everyone else in his company
as doing: he focused less on "selling" and more on why
his customers wanted to buy.
 
In fact, he stopped selling altogether and made his
mission to discover precisely how he could solve more
problems for his customers than anyone else in his
company. He not only solved more problems, he made more money,
and opened up more opportunities than
any other "copier salesman" in his industry.
 
Terrible Lie #2: Most salespeople are "full of themselves"
Fact: The world's best salespeople are full of other people.
 
In my seminars, I play a little game with the audience.
I say: "It's the last week of the month and you haven't
made half your quota.  Your boss in on your case, and
you may lose your job if you don't make three sales in the next two hours.
 
"Okay?  So it's 9:30 in the morning and you NEED to
make a sale, you pick up the phone to make your first call...
 
"And here's my question: What in the world is going
through your head as you dial the telephone?"
 
The typical responses from the audience:  "I wonder if
I'll make this sale... I hope she says yes... This call
better not turn out like the rest... etc."
 
And to these responses I ask: "And as long as you're
thinking about yourself, how interested will you be in
finding out how you can help your prospect?"
 
The typical answer: "Not too interested at all!"
 
"And if you're not interested in your prospect," I add.
"Why in the world would your prospect ever become
interested in YOU?
 
Terrible Lie #3: Selling is one of the worst paid
professions on the planet.
Fact: Selling is the highest paid profession on the planet.
 
After spending thousands of hours studying some
of the richest salespeople alive (people like Steve
Jobs, Larry Ellison, and Mary Kay Ash), I came
upon two very surprising realizations:
 
1. The world's greatest salespeople never "appear"
to be selling anything at all (in fact, you'll never catch
a great salesperson making any irritating sales pitches
or initiating a single close).
 
2. And despite the fact the world's greatest salespeople don't "appear"
to be selling anything, they still manage to outsell every one of their competitors!
 
Note: most people don't think of successful business
executives and celebrities as salespeople; in fact, when
most of us think of a typical salesperson we think of a
"pushy" used car salesman or an annoying insurance
rep. But these so-called "salespeople" aren't really salespeople at all,
they're professional peddlers (cashiers in fancy suits).  Which leads us to Terrible
Lie #4:
 
Terrible Lie #4: Great salespeople use slimy tactics.
Fact: The world's best salespeople hardly use any
tactics at all.
 
Selling (in the traditional definition of the word) is a
crude, simple-minded pursuit, it's using deceptive
gestures, words, and emotional appeals that persuade
and manipulate our prospects into doing something he
may (or may not) want to do.
 
Now, do you really think Steve Jobs became one of
the most beloved CEO's in the world using ridiculous,
simple-minded sales tactics?
 
Or what about Mary Kay Ash?  Could you imagine
her using "Leading Questions" or a "Porcupine Close" on national TV?
 
Of course not!  The world's greatest salespeople
wouldn't be caught dead using any kind of crude,
slimy selling techniques... They interact with thousands (and even millions)
of people each year; they make
the most money... attract the most opportunities... and
effortlessly rise to the top of every profession...
 
Terrible Lie #6: Great salespeople have the gift of gab.
Fact: The world's best salespeople have the gift of listening.
 
Professional salespeople also enjoy listening to their
prospects (they're not simply waiting for their turn to
speak); they never look for what their prospects can
do for THEM; but are intensely interested in what they
can do for their prospects!
 
==> If you're curious about a few more "terrible lies" taught in many sales programs,
check out my free article: "The Top Five (Most Idiotic) Sales Techniques" for more information:
http://www.21stcenturysalestraining.com/idiotictechniques2.htm


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3.) BRAIN BUSTERS
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Active Window
 

An active window is said to be "on top" of other windows, even
though it may actually be located next to another window.
 
It's on top due to the fact that all commands are applied to the
active window, giving it top priority.
 
If you open a window and then open a second window, the first
window appears washed out behind the second. This is an inactive
window. The one on top is the active window because it will obey
your commands.
 
 
 

Many THANKS to The NEWBIECLUB
http://www.newbieclub.com/?trendz




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4.) INTERACTIVE CLASSIFIEDS
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balanced nutrition. Manages your WEIGHT! Cleanses 
your digestive tract daily & protects your cells
with antioxidants! Just take a look.
http://www.biobasics.com/Tauber
 

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5.) INFO MARKETING TOOL
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Advanced Merchant Solutions 2.12
 
This program will identify and validate Visa, Mastercard,
Discover, American Express, JBC, enRoute, Carte Blanche,
Diners Club, and American Diners cards. Just enter the
number and an innovative graphic display will do the rest.
Have your own e-commerce site? We include the VB Script
source code for the validation FREE so you can include it
in your application! No licensing, no fees, just cut and
paste! Also included is the document The Four Common
Mistakes that merchants make to lose their Merchant
Banking= Accounts, and how to avoid them."
 
 


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6.) BIZ*TECH SAVVY SOLUTIONS
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To list all the program in groups (IE 5.0 or higher) under the
Start button, Programs menu list alphabetically:
 
1. Click the Start button, Programs. Highlight any program group
(i.e. menu item) that's listed there.
 
2. Now, just right-click and select "Sort by name" from the
resulting menu.
 
That's it. Remember that you can still drag and drop program
groups around if you want to manually specify which ones sit at
the top of the list.
 
-----
 
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
 


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7.)
EZINE A*D*VERTISING DETAILS
__________________________________

Do You Have a Business or Website?
Then you NEED A*D*VERTISING! 

The OnLine Exchange is here to assist you
with A*d*vertising that gets results!

Your success starts right here:

http://www.online-exchange.com/advertising.htm


Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm


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8.)
MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
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Article Submission Services 
http://www.ezinetrendz.com/articlesubmission.htm

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The S*C*A*M*INATOR REPORT
http://www.scaminator.com

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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

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Parents Time-Out
http://www.parentstime-out.com

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Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm



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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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