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1.) EDITORIAL
___________________
A "Warm" Welcome to All our
New Subscribers.
Please be advised that the OnLine Exchange
Ezine
has decided to go into full promotional swing. The first
thing on our agenda is to clean our list. As you can see,
we have over 40,000 subscribers. But, as said with any
other publication online, every once in awhile we have to get
back to the drawing board. In doing so, over the next week,
we will be asking you all to re-subscribe to this ezine. This
way we are ensured that only the people who actually READ the
ezine will receive it. This will also be most effective to our
a*dvertisers because it will show a more responsive rate.
So keep an eye out for more information about this.
....
Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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to the Table of Contents]
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2.) HEADLINE
ARTICLE
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Be Clear!
by Ken Darby
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Let's face it -- English is a crazy language. There
is no egg in
eggplant nor ham in hamburger; neither apple nor pine in
pineapple.
English muffins weren't invented in England or
French fries in
France. Sweetmeats are candies while sweetbreads, which aren't
sweet, are meat.
We take English for granted. But if we explore its
paradoxes, we
find that quicksand can work slowly, boxing rings are square and
a guinea pig is neither from Guinea nor is it a pig.
And why is it that writers write but fingers don't
fing, grocers
don't grocer and hammers don't ham? If the plural of tooth is
teeth, why isn't the plural of booth beeth? One goose, 2 geese.
So one moose, 2 meese? One index, 2 indices?
Doesn't it seem crazy that you can make amends but
not one
amend, that you comb through annals of history but not a single
annal?
If you have a bunch of odds and ends and get rid of
all but one
of them, what do you call it?
If teachers taught, why didn't preacher praught? If
a vegetarian
eats vegetables, what does a humanitarian eat? If you wrote a
letter, perhaps you bote your tongue?
In what language do people recite at a play and
play at a
recital? Ship by truck and send cargo by ship? Have noses that
run and feet that smell? Park on driveways and drive on
parkways?
How can a slim chance and a fat chance be the same,
while a wise
man and wise guy are opposites? How can overlook and oversee be
opposites, while quite a lot and quite a few are alike?
How can the weather be hot as hell one day and cold
as hell
another.
Have you noticed that we talk about certain things
only when
they are absent?
Have you ever seen a horseful carriage or a
strapful gown? Met a
sung hero or experienced requited love? Have you ever run into
someone who was combobulated, gruntled, ruly or peccable? And
where are all those people who ARE spring chickens or who would
ACTUALLY hurt a fly?
You have to marvel at the unique lunacy of a
language in which
your house can burn up as it burns down, in which you fill in a
form by filling it out and in which an alarm clock goes off by
going on.
English was invented by people, not computers, and
it reflects
the creativity of the human race (which, of course, isn't a race
at all). That is why, when the stars are out, they are visible,
but when the lights are out, they are invisible.
And why, when I wind up my watch, I start it, but
when I wind up
this essay, I end it.
The above was written by someone who had the time to think
of such craziness as shows up in the English language, not I.
It reveals some of the difficulties we have in our
communications,
just trying to keep them clear so those we are speaking to
can understand.
The same, of course, occurs in writing, and, so,
our web sites
must be well thought out, not only for the message we want
to say, but using the word we have chosen are we really
getting the message across.
Something a lot of us don't take into account is
that gay
doesn't only mean sexual preferences. I was born in a time
when that particular meaning was never attributed to the word.
Sometimes we forget there are regional differences
in a country
where a word may may be understood altogether different on
each side of the continent. Now the internet has linked us all
together, the ethnic, racial and cultural diversity makes it very
important to select our words to be understood by the majority,
at least, of our readers.
I have heard it said we should write as if we were
addressing
those with a Grade Six level reading skills.
It, by no means, infers that is the level of
intelligence. It does
mean we can communicate with the lowest common
denominator. Additionally, we should all understand the
purpose of communication is to get a message to someone
else. Using words with which others are unfamiliar is no help
to the cause.
There are two things that will have an outstanding
effect on
you upward mobility in a successful career, clear
communications and an amazing memory. The two
are linked.
From time to time we try to encourage the use of
good
communication skills, and, if you have been to The Pebble
site you will see what a good memory can do for you.
Remember, Be Clear!
To your continued Success - - -
Ken Darby.
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Contents]
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3.)
BRAIN BUSTERS
_____________________
Secure Server
When a browser connects to a secure server, it uses
HTTPS: in the URL, not HTTP:. The additional "S" lets
you know it's a secure site. During the connection process,
the browser and the server agree to encrypt all the data.
So credit card information is turned into gobbledygook. Any
info traveling between browser and server will be seen as
a lot of undecipherable nonsense by any snoop.
Additionally, the browser's padlock symbol in the
lower
section of the screen will be in the locked position.
[Back to the Table of
Contents]
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4.)
INTERACTIVE CLASSIFIEDS
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EXPLOSIVE LIST BUILDING
A friend of mine recently pulled a fool stunt that
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less than 10 days... and he's documented the entire
trick along with five other insanely powerful methods!
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[Back to the Table of
Contents]
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5.)
INFO MARKETING TOOL
_____________________
MouseClick for Webmasters
This award winning, fast, tiny program is
incredibly valuable
if you're involved in marketing your web site. Internet Marketing
Chronicles
called it "an amazingly awesome tool for Internet marketing."
When installed, this program works with Internet Explorer #3
and higher to give you a search engine optimizer, search engine
position reporter,
search engine submission, site link popularity and keyword density
analyzer -
for each site you visit. Right click your mouse, and you find these
features
added to the regular menu of options. It's fast, easy, useful, and its
FREE!
<http://www.nightcats.com/cgi-bin/track/tracker.cgi?mouseclick>
[Back to the Table of Contents]
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6.)
BIZ*TECH SAVVY SOLUTIONS
__________________________________
How To Bookmark a Site Without Visiting It
Maybe you're surfing a Website and are a bit pushed
for time, or
you don't want to be distracted from the info on the Site you're
already on. Then you come across a link, or even a bunch of
links, to other related sites.
In Internet Explorer, you can bookmark a Site,
without actually
going to it. To do this: (Doesn't work on an email link)
RIGHT click on the link you wish to bookmark.
A selection box opens up.
Left Click 'Add to Favorites'.
Select the folder you wish to save your bookmark
in.
Click OK to save it.
Done:-)
[Back to the Table of
Contents]
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7.)
EZINE A*D*VERTISING DETAILS
__________________________________
Do You Have a Business or Website?
Then you NEED A*D*VERTISING!
The OnLine Exchange is here to assist you
with A*d*vertising that gets results!
Your success starts right here:
http://www.online-exchange.com/advertising.htm
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
http://www.online-exchange.com/advertising.htm
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8.)
MARKETINGTRENDZ DIRECTORY
______________________
MarketingTrendz
http://www.marketingtrendz.com
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C.O.B.R.A.
http://www.scaminator.com/cobra.htm
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Parents Time-Out
http://www.parentstime-out.com
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Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.
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