The mediocre teacher tells. The good teacher explains.
The superior teacher demonstrates. The great teacher inspires.
-- William Arthur Ward

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...July 31, 2003

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.


  -Our Focus: To bring you cost effective marketing strategies and implementation.
  -Our Goal: To provide you measurable results in business media and marketing operations.

If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success.   

The OnLine Exchange is an Award Winning, Top Rated  Business Publication.

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:


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IN THIS ISSUE:


1.  Editorial-by Debbie Solomon

2. HeadLine Article: A Small Mistake that Cost a Webmaster $3,000 a Month

3. Grins-n-Giggles 

4. CoolBiz Site - WebTutor

5. Ezine A*dvertising Details

6. Interactive Clas^sifieds

7. Parents Time-Out - Sticker Solution

8. Hot BizTip -
How To Save Emails on Disk

9. MarketingTrendz Directory & Information Data

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1.)
EDITORIAL
__________________

A warm welcome to all of our New Subscribers.
 
I don't know if you are aware of this, but we are the
publishers of The Sc*minator Report.  This report is
delivered to your in-box on the first of every month.
There is a small annual charge for this report, because
it is very decisive and involves a lot of research knowledge
on sc*ms, sp*ms and vir*ses.  Plus we do not have
any a*dvertising at all in this report, and the small
subscription fee pays for the time, research tools, etc...
that is involved in gathering this information for you.
Anyway, to get to the point, I was overwhelmed to
see what is going on around the internet lately.  More
so than most months when I do my research.  The
amount of sc*ms is growing very rapidly and you would
be horrified at what companies are involved in and the types
of sc*ms that are going on. 
 
I have said this before, and I will say it again.  If you do
business on the internet, I urge you to subscribe to this
report.  Even if you do not do business, it is a necessity,
because even just your average surfing consumers
are all targeted victims of these sc*ms.
 
It is so important that you stay up to date on what is
happening on the internet.  We urge you to subscribe
today at:
 
http://www.scaminator.com
 
And don't forget to....
Take a look at our a*dvertising packages and order today.
You can't go wrong.  Just a quick note to let you know that
our top sponsor a*ds are backed up about 1 week, however,
we have immediate availability for solo a*ds and classified
a*ds.
 
 
Our Anniversary Variety a*d packages will save you
even a bigger bundle.  You can view them at:
 
 
Have a GREAT Weekend!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.)  

HEADLINE ARTICLE
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A Small Mistake that Cost a Webmaster $3,000 a Month

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Christopher Berry of The Host Group Inc. remembers the first
time it happened: "I was kind of flattered. To think that
someone else viewed TheHostGroup.com and thought that it was
worth stealing was definitely flattering. However, it didn't
change the fact that someone had stolen my website."
 
Website Hijacking has been around as long as the Internet. It
is, however, now becoming more of a problem than ever before.
Website hijacking can occur in three ways:
 
1) Viewing a page's source code to steal design,
2) using automated spiders (spam-bots) to collect e-mail
   addresses embedded within the source code of a website for
   the purposes of spam, and
3) cheating payment systems such as PayPal by viewing a page's
   source code to "trick" the system into believing payment was
   made.
 
The most common form of website hijacking are spambots that
collect e-mail addresses from websites with the intent to spam
the owners of the website. It is very likely that these spambots
have come to your website and you are now receiving e-mails for
everything from how you are not properly listed in all the search
engines to how you can grow various organs on your body. If you
have an e-mail address located anywhere within the html code for
your website, a spam-bot will find it.
 
The second most common form of website hijacking is HTML theft.
If you have a well-designed website it will probably be copied.
After all, to copy a website from the Internet involves very
little, just viewing the source code and a simple copy and paste.
This is what happened to Christopher Berry of The Host Group Inc,
a web hosting firm based out of Tampa, FL. The first time your
website is stolen, you may take some pride in becoming the target
of another's envy, but when you need to chase copy cats every
month just to protect your brand identity it quickly becomes a
grave annoyance.
 
The least common form of website hijacking is also the most
damaging. By simply viewing the source code on a website that
uses PayPal or other similar payment systems, it is possible to
"trick" the system into believing that a payment has been made.
The result is obviously a loss of money. Many websites are
vulnerable to this type of website hijacking without even
knowing it. 
 
Website Hijacking will only become more prevalent. If you
have not fallen victim to it, you certainly will soon. There are
several good ways to protect against having your website hijacked.
None of them are completely fool-proof, but the more difficult
you make it for someone to steal anything from your website, the
less likely they will even try.
 
Many website owners have resorted to a simple java script code
that prevents visitors from right clicking on the screen when
their page is up. A sample script can be found at
http://www.dynamicdrive.com/dynamicindex9/noright3.htm. Although
these scripts are fairly common they are by no means a good
solution. They do not protect your website from being hijacked,
especially since a hijacker can simply view the source code from
Internet Explorer's toolbar. Spam-bots don't need to "right"
click to find e-mail addresses, they see the code as they crawl
the web. In addition, your visitors may view this as an
annoyance. A "No Right Mouse Click" script can be used as an
extra layer of deterrence, but it is by no means a complete
solution.
 
The best way to protect your website from spam-bots and other
website hijackers is to use HTML encryption. The easiest and
most effective website encryption service is
http://www.htmlcrypto.com/. HTML encryption allows you encrypt
the actual html on your website while not sacrificing your
website design or inconveniencing your visitors. An encrypted
page will appear in a website browser as a normal functioning
website. Users will be able to browse your site as they would
any other page. To the end user, there is no difference between
an encrypted page and a non-encrypted page. However, anyone who
wants to view your source code, whether human or spam-bot, will
only see a series of percent signs, numbers, and letters. For
example, the following html code:
 
<a href="http://www.htmlcrypto.com/">HTML-Crypto</a>
 
will actually appear as
 
NC3Sjv1fmSQQ%&YYooo9SQHA8jM%QZ98ZHYmbB4i/FLjM%QZNYCb
 
when someone tries to view your code. An example of a completely
encrypted website can be found at http://www.htmlcrypto.com.
 
One of the nice things about HTML encryption is that you can
choose which pieces of html code you would like to encrypt. Some
websites choose to encrypt their entire site while others just
hide their payment links and e-mail addresses. The system is
flexible in that you can encrypt as much or as little as you
like. Even if you encrypt just one payment link, you are given
the same protection.
 
As the Internet continues to become more commercialized, site
hijacking will only become more of a problem. Once your site has
been hijacked, whether it be through spam, your website being
stolen, or even someone exploiting your payment links to steal
your service, you cannot go back to prevent it from happening.
You can only prevent future occurrences. The best prevention is
preparing your website in a fashion that protects against
hijacking. 
 
=================================================
Mark Daoust is the owner of TowerSearch.  Get a guaranteed #1
position for the keywords you choose on TowerSearch and its
network.  Plans start from just $29.95/month.
=================================================


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3.) GRINS-N-GIGGLES
_____________________

Perfect Man
 
Heather and Marcy hadn't seen each other in awhile, so they
decided to meet for lunch. The talk naturally got around to their
respective love lives. Marcy confided that there really wasn't
anyone special in her life.
 
Heather, on the other hand, was beaming about the new man she had
found. "He's perfect. He's handsome, and last night when we went
out to dinner, he said the four little words I've been waiting to
hear a man say to me!"
 
"He said 'will you marry me'?" Marcy asked. Heather replied,
 
"No, he said 'put your money away'."



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4.) COOLBIZ SITE
__________________________

WebTutor- HTML Authoring Tutorials
 
For Web Beginners:
 
Here's the best that we've encountered so far when it comes
to HTML Tutorials. It's the most complete html tutorial
you'll ever need.
 
It is in e-book form, so once you've downloaded it will be
very easy for you to make it as a reference material when
trying to learn how to create beautiful webpages.
 
Download the E-Book here:
 
 

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5.) EZINE A*DVERTISING DETAILS
_____________________

CAMPAIGN CRUNCH A*DVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 40,000 subscribers waiting to see what YOU have to offer!
-Some AWESOME F*R*E*E gifts with every order, and
it does include a F*R*E*E SOLO ad with it!

http://www.online-exchange.com/crunch.htm


Do You Have a Business or Website?
Then you NEED A*DVERTISING! 

If you want to have a successful business --
You Need a Successful A*dvertising Campaign.

The OnLine Exchange is here to assist you
with A*dvertising that gets results!

Your success starts right here:

http://www.online-exchange.com/advertising.htm


Take advantage of our Established Ezine and YOUR A*D
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm



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6.) INTERACTIVE CLAS^SIFIEDS 
______________________

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from Internet millionaire Corey Rudl.
He has earned over $6.2 million in revenue
and more that 6 million visitors to his websites. 
Now he will share these simple-to-use secrets with you. 
Can be used for any type of e-business. 
Go to: http://automaticmoney.biz/host/ronlarkin/corey  
 
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Get the inside scoop on a site that's making over
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7.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Sticker Solution
What's for Dinner? - Angel Hair Pasta Toss
Just for You - Little Johnny
Site of the Week - Chocolate Town, USA

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm




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8.)
HOT BIZTIP
_____________________

How To Save Emails on Disk
 
 
Many Newbie Club Members print out these ramblings of mine and
put them into a 3 ring binder.
 
Does that mean a 23rd century archeologist will dig one up and
ask ... "Joe who?"
 
Anyway, why not save them on a floppy disk? Why not save ALL your
important emails on a floppy disk?
 
Disk, by the way is an abbreviation of Diskette, in case you were
tempted to tell me I should spell it as Disc.
 
For Outlook and Outlook Express (OE) users, here's how ...
 
Insert a fresh floppy into your floppy disk drive (A drive)
 
Open OE.
 
Click ONCE on the treasured email to highlight it (do not open
it)
 
Click on FILE in your top toolbar
 
Click on 'SAVE AS' in the drop down menu
 
When the window opens go to SAVE IN box and click on FLOPPY.
 
Then click on SAVE button.
 
When you hear a whirring, clunking sound, don't panic. It's just
your floppy disc drive coming to life. I thought I'd mention that
in case you spill your coffee over your keyboard.
 
Of course if you smell smoke at the same time you should take the
recommended remedial action ...
 
Carefully place your coffee on to your desk.
 
Quickly rise from your seat.
 
Run like hell and call the Emergency services!
 
That's it. Easy eh?
 
 
 
Many THANKS to The NewbieClub
http://www.newbieclub.com/?trendz


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9.) MARKETINGTRENDZ DIRECTORY
______________________

MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
http://www.ezinetrendz.com

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PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm

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Article Submission Services 
http://www.ezinetrendz.com/articlesubmission.htm

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The S*C*A*MINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com

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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

§«¤»¥«¤»

C.O.B.R.A.
http://www.scaminator.com/cobra.htm

§«¤»¥«¤»

Parents Time-Out
http://www.parentstime-out.com

§«¤»¥«¤»

Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm

 

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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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