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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
___________________
A "Warm" Welcome to All our New Subscribers.As I am sure you know, you see alot of everything
when you do business online. The various sc^ms,
sp^ms and all around web surfing experiences.
When I saw this little article, my jaw dropped.
Maybe it is me, but when I read that Susan Smith,
the mother who killed her 2 children, and serving
a life sentence has access to the internet, and
actually placed a personal ad for penpals and possible
love interests. I just can't figure out what is happening
to the world sometimes. I can see the fact that
they are still human beings, serving their sentence
and paying for their crimes. But to allow a prisoner
to place a personal a*d is unacceptable. Wonder
what other prisoners are placing a*ds, or for.
Is this being monitored? Do they have access
to chatrooms and into peoples personal lives?
These people are still paying for their crimes,
and this seems like an open invitation to some
BIG Trouble. Read the full story at:
http://www.cp.org/english/online/full/World/030711/w071154A.html
That's enough griping for the day.Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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The Clickbank Crash of 2003: Lessons Learned
by Tim Kerber
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I had a rude awakening recently. I checked the days worth
of sales from one of my sites and there were none. This had
never happened before and of course I was anxious to find
out what was wrong.
I quickly found out that the credit card processor
Clickbank was under a hacker attack. Their service was
effectively paralyzed by computers around the world
flooding Clickbanks computers with bogus requests for
information.
They weren't the only web site being attacked. Similar
attacks have happened against Yahoo and CNN in the past.
This is the first one that effected me directly... right in
the wallet.
============================
Time For Emergency Action
============================
Nobody knew how long Clickbank would be down.
I wasn't going to wait around to find out! I had to take
emergency measures to cope with it.
I was not only losing sales that couldn't be placed, I was
also losing money on online advertising. Pay per click
accounts were sending people to my site which they couldn't
order from.
The first thing I did was pause my pay per click accounts
until I got things under control. This saved me from
wasting money on useless advertising.
============================
Alternate Payment Choice
============================
I needed another credit card processor to handle my sales
and quick! I was lucky that I already had a Paypal account
in place.
I quickly created Paypal payment links so that customers
could pay for my products. It was a matter of creating the
links correctly and changing the webpages to handle the
paypal transactions.
I don't normally use Paypal because Clickbank's affiliate
program is exceptional. In this case, I did not have much
choice and it was easy for me to start accepting money
again.
Once Paypal was up and running, I reactivated my pay per
click campaigns. I was happily rewarded within the hour
with a sale... My first in a day.
Thankfully Clickbank was back on its feet after about 3
days or so. I then switched things back to normal.
============================
Handling My Affiliates
============================
By using Paypal instead of Clickbank, I was denying my
affiliates commissions on traffic they had sent me during
this incident. I wanted to make it up to them as I didn't
think it was fair to them.
I did this by averaging out how much commission they had
earned in the 30 days prior to the incident. I divided
that total amount by 30 to come up with an average amount
per day they had earned. I then gave them 3 days worth of
this commission with an explanation of what happened.
Ironically, I sent them their commissions through Paypal so
they got them instantly.
I received excellent feedback from appreciative affiliates.
Some of them stated that my commissions were the only
money they made during the time that Clickbank was down.
=================================
How You Can Prepare Ahead Of Time
=================================
There is no guarantee that Clickbank or any other payment
processor won't be attacked by hackers again. It is
extremely difficult to defend against.
It would be smart getting a backup plan in place just in
case.
Here's a good back up plan:
* Get a paypal account in place now in case you need it
* Create your alternate order pages with the Paypal links
and keep them ready "just in case"
* In the event something does happen, keep good
communication going with your affiliates. They will
appreciate it and will likely reward you with more loyal
sales in the future for you
I am sure a lot of lessons were learned during this time. I
still love Clickbank, but now I have the experience of
having a backup plan I can quickly put into place should
anything like this happen again. You may want to prepare
ahead of time also.
<><><><><><><><><><><><><><><><><><><><><>
Article by Tim Kerber from the Small Business Web Site
Learn proven secrets to make your web site a profitable
success. Tips, tutorials, videos, interviews and more.
Click here now -->> http://www.SmallBusinessWebSite.com
<><><><><><><><><><><><><><><><><><><><><>
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3.) BRAIN BUSTERS
_____________________
"Thread"
This addresses one of the most frustrating things that happens to us
at the Support Desk - getting emails with no reference to previous
correspondence. So we have NO way of knowing what it refers to ..
A Thread is a series of messages in an email or online discussion/forum.
When you're emailing back and forth to someone, on a particular topic,
always use the 'Reply' button when answering. This keeps all the
previous messages on one page, so both parties can refresh themselves
about your previous 'conversations'. These messages are known as a 'thread'.
There's nothing worse than receiving an email saying "Here's the information
you asked me for Jane". Then Jane scratches her head and asks herself
"What the heck was the *original* email about?"
Many THANKS to The NEWBIECLUB
http://www.newbieclub.com/?trendz
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5.) INFO MARKETING TOOL
_____________________WebWarper 2.007
WebWarper can increase the speed that your Web pages load,
thus increasing traffic flow. The idea is server-side
compression of HTML, using the GZip-Encoding standard.
This software is implemented as a public Internet site and
does not require installation or any adjustments of the
client browser.
In Version 2.007, the program automatically checks the settings
of Internet Explorer to see whether HTTP 1.1 protocol support,
which is required for using WebWarper service, is enabled. If
it is not, WebWarper BIM 2.007 shows a warning and a brief
instruction how to enable HTTP 1.1 protocol support.
<http://webwarper.net/>
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6.) BIZ*TECH SAVVY SOLUTIONS
__________________________________
Auto-Size Columns Widths In Your Window
If you're looking at an Explorer window or other application
window with various details lined up in columns and you cannot
read the entire line because the file name or the description
is too long or there is just more space between the columns
than necessary, you can auto-size them. Hold the cursor over
the black line (divider) on the grey column headings to the
right of the column you want re-size and when it changes to a
double-pointed arrow, just double click on it. The Column will
re-size to fit the longest string in the column automatically.
'Share My Tip' free tips website. Useful tips for all walks of
life from all walks of life.
Return address: sharemytip.com
Administrator email: admin@sharemytip.com
Adam Kanzen
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7.) EZINE A*D*VERTISING DETAILS
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Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
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8.) MARKETINGTRENDZ DIRECTORY
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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