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Please forward this e-zine to all your friends and co-workers who might be interested! _______________________________________________________________
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1.) EDITORIAL
___________________
A "Warm" Welcome to All our New Subscribers.
What is happening with Search engines?
Are they as effective as they used to be?
I don't know if the importance of search engine optimization
is as effective as it used to be, however, it is still relevant to
online business operations. Don't count out search engine
submissions just yet though. People don't use search engines
as much as they used to because of the clutter that they have become.
And because now, if you want to be listed on top of the search
engines, you have to pay some big bucks. I remember the days
when you would submit to the top search engines, and you would
get listed within a few months. Now you are lucky to get listed
in the top 300. When I go to search engines to look for information,
I get more junk sites then quality sites and that is a shame.Today's article relates to search engines optimization and gives
you some really good tips on HOW to submit to search engines.
This is a must read. Keep at it with those search engines.
You may not get TONS of business through search engines,
but the business you get is better than none at all.
Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
__________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»Common Sense Advice for Search Engine Optimization
........by Mario Sanchez
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Most web surfers start their sessions at a search
engine or a web directory. There are a number of
different methods you can use to capture their traffic
and drive it to your site:1. Stick to the big names: The two largest directories:
Yahoo! ( http://www.yahoo.com ) and the Open Project Directory
( http://www.dmoz.org ), and the
two largest search engines:
Google ( http://www.google.com ) and Inktomi (used
by MSN search ( http://www.msn.com ) and AOL
( http://www.aol.com ) are likely to deliver 80% of
your traffic, so concentrate on those and don't spend
too much time on anybody else.2. Yahoo and the Open Project Directory are
administered by humans, so an editor will inspect
your site before it's added. They receive so many
submissions that it can literally take months before
your site is reviewed, and nothing (not even paid subscriptions)
guarantees that it will be listed. It's worth to keep trying, though,
so check back every month or so and, if your site isn't listed,
submit it again.3. Google and Inktomi are robots (software programs)
that "crawl" (find and read) millions of sites on the web,
and add them to their index. That's why it is not absolutely
necessary to manually submit your site to
a search engine, since they may find your site and add
it automatically when they find a link to your site on another page.4. You don't need to submit all the pages on your
site. Once the search engine finds your main page (homepage),
it will find the other ones by following
links. To improve the chances of your secondary
pages being found, create a link called "site map" in
your homepage, and have it point to a page that is nothing
but a collection of links to all the pages on
your site. This way, the search engine will follow the
link and "suck in" all your pages. Try putting this link
as close to the top of your homepage as possible,
since it will have a better chance of being picked up
by the search engine.5. Your site will stand a much better chance of
showing up at the top of the search results list if you
choose keywords that are as specific as possible. In
general, niche sites that use very specific keywords
have a better chance of being at the top of the list than
generic sites that use more common keywords. For
example, a restaurant that specializes in brick oven pizza
(keywords: brick oven pizza) has a better
chance of showing up in a prime position than an
all-encompassing Italian restaurant (keywords: Italian
restaurant).6. A good search engine ranking is also conditioned
by the amount of inbound links to your site that the
search engine finds in other websites. A significant
amount of links to your page from high ranked, quality
sites with content related to yours, will significantly
boost your rankings. Try contacting the webmasters
of the leading websites for the keywords of your choice
and try to get them to link to your site. You
can offer a link exchange or place a paid link
(advertising) on their pages, if that's an available
option.7. Creating a good page title tag is also key, since it's
usually the first thing the search engines display in the
search results page. Also, you must create a well
written, easy to understand "Description" meta tag,
since some search engines will use it to describe your
site. The more your title and description match your
preferred search keywords, the more likely web users
will click into your site. Don't pay too much attention
to the "Keywords" meta tag, since most search engines
ignore them nowadays, due to the potential for abuse.Finally, one last word of advice: don't obsess with
search engines, since they are not the only way to
generate traffic to your site. Try different approaches,
like writing articles and posting them in discussion
groups and newsgroups. Also, don't overlook bricks-
and-mortar techniques like passing around business
cards embedded with your website address, or advertising in traditional media.
It is a combination of all these things, and high quality, original content, what
will make your site popular.
---------------------
Mario Sanchez
The Internet Digest
http://www.theinternetdigest.net
Web design and Internet marketing advice.
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3.) BRAIN BUSTERS
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Screaming ModemOf course you know what a modem is. You already have one,
don't you? But why such a funny name?This device lets you connect your computer to the Internet.
It stands for "Modulate-Demodulate" which is very much like
a human interpreter, who listens to the foreign tongue and
then speaks in the native tongue. The modem's job is translate
a signal from sound into numbers. That screeching noise you
hear is translated into numbers, or a "digital" communication
fit for the Internet. The numbers are moved about, and it
all comes out looking like a web page or email when it's
finished.
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4.) INTERACTIVE CLASSIFIEDS
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5.) INFO MARKETING TOOL
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6.) BIZ*TECH SAVVY SOLUTIONS
__________________________________
Easy PopThis is the easiest pop-up window you can code.<.a href="#" onClick = "window.open('page.html',
'popup', 'height=400,width=450');">View Pop Up<./a>That's all there is to it. You can use this as many times as you
want on a page and all you have to do is change the link. Works
great for viewing full sized images when a visitor clicks on a
thumbnail image. It's also useful for presenting quick text
information so your visitor doesn't have to leave the page, quiz
answers, and whatever else your creativity can come up with.Obviously, you can change the size of the window to suit your
needs. Hey, you can even change your socks - that has nothing to
do with the code, but it might make your friends happier. ;-)
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7.) EZINE A*D*VERTISING DETAILS
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Do You Have a Business or Website?
Then you NEED A*D*VERTISING!
The OnLine Exchange is here to assist you
with A*d*vertising that gets results!
Your success starts right here:
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Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
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8.) MARKETINGTRENDZ DIRECTORY
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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