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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
I hope you are enjoying our 2 editions of
The OnLine Exchange E-zine each week.
I have had very positive feedback from our subscribers,
that twice a week is much better than 3 times
a week. This is all part of business. Accommodating
the most important aspect in business, our
clients. That means YOU. So, your input, suggestions,
and questions are always welcome. I am just an
email away:In Business today:Marketing online is one of the key elements with
a successful business. Keeping up to date on
all the important marketing news is crucial.
Read the update on Google:
"Google Expands Content-Based Internet Ad Services"
at:
http://www.bizreport.com/article.php?art_id=4537&PHPSESSID=
752add212803c907777c4a14023e20ebYou can also read important up to date marketing news at
our website everyday:
http://www.marketingtrendz.com
Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
[Back to the Table of Contents]
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»Google's PageRank(c) Unwrapped
By Rob Thrasher
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There are many low cost ways to market your service or product both on the Web.
All require tiresome manual research and constant attention. However,
as a fellow entrepreneur, I can assure you that they will eventually pay off
if you do it right. The search engines are a wonderful resource. One of the newer,
more advanced, very accurate and rapidly growing is Google.
Google's proprietary PageRank© system is used to determine how relevant
your site is. We have uncovered some of what makes Google tick.First, to view your sites PageRank©, simply download the Google Toolbar
for Internet Explorer, and visit your sites home page. Ironically,
while we researched Google we stumbled upon the formula by
conducting a search in Google.The original* PageRank formula:
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))For math wizards:
PR(x) is the PageRank of x, C(x) is the number of outbound links on a page x, d
is a damping factor set between 0 and 1 and is controlled by Google.For the rest of us:
Your sites PageRank is almost completely dependent upon links to your site,
backward or reverse links, reduced, to some degree, by the total number of links
to other sites on that page. A link to your site will have the highest amount
of impact on your PageRank if:1) The page linking to yours has a high PageRank.
2) The total number of links on that page is low, ideally, just the one link to your site.
A site with a high PageRank and a large number of outbound links can nullify the impact
on your PageRank.To increase your PageRank, simply get as many links to your site from pages
with a high PageRank and a low number of total links. Theoretically you can obtain
a PageRank of 100% . You can also increase your PageRank by attaining many links
to your site, no matter what their PageRank, as long as they are ranked.
This is a good overall strategy since it will help you across the board.Another contributing factor to your sites Google ranking is the IR score.
This score relates the relevance of the search query to the actual text in the
linking page and your site. One of IR factors is the anchor text, or the text in the
link to your page. According to a Google's creator, "Anchors often provide
more accurate descriptions of web pages." Thus, for sites that allow you to
add URL's be sure to put a link title with descriptive keywords. Google also uses
your page title, font sizes, formatting, keyword positions, and proximity.
Remember this though: Computers determine the search results, but it's humans
that will, or won't, click on the links, so be sure titles with keywords make sense.In Summary:
Whether it is Google, other search engines or pay-per-clicks, the meticulous
selection of key-phrases, and descriptions utilizing these key-phrases,
are crucial to successful Web marketing campaigns. The final piece, probably
the most important to determine ROI, is a tracking system to inform marketing
personnel if the clicks being generated with any campaign result in sales.
There are many campaign variables that even though you produced a
5% click-through rate, might still not result in sales.* The formula was located by Pete Freitag. This was the original formula
and it has likely evolved since the Google founders were at Stanford.
But the same premise holds that your importance is dependent strongly upon
what others say about you via how they link to you. It is, in my opinion,
quite ingenious, and Google is one of the most important tools utilized by
my staff for many purposes.
Reference Box:Rob Thrasher is a New Millennium Business Consultant and can be reached
at RobThrasher.com[Back to the Table of Contents]
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3.) BRAIN BUSTERS
_____________________Title Bar, Menu Bar, Status BarThe top line of the active window is the Title Bar. The
Menu Bar is the list of items under that, usually starting
with File, Edit, and so forth. The Status Bar is at the very
bottom of each window, and gives various bits of information.
To see pictures of these descriptions, just visit this page:You won't find attorneys or drinks at any of these bars.
[Back to the Table of Contents]
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4.) INTERACTIVE CLASSIFIEDS
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[Back to the Table of Contents]
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5.) INFO MARKETING TOOL
_____________________AB Invoicing 2.1This is a free invoicing program that can be extended with
different modules to suit your needs. Why spend money on
program functions you don’t need? Get the free “hart”
module and write invoices with your company’s logo type.
Buy more functions when and if you need them. There are no
limits of any kind to the “hart” module and almost none to
the extensions.
[Back to the Table of Contents]
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6.) BIZ*TECH SAVVY SOLUTIONS
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Adding an Address Bar to Your TaskbarOn Windows 98 machines and up, (sorry, this won't work on
Windows 95) you can add an address bar to the gizmo at the
bottom of your screen that has the Start button on it. It's
kind of cool if you want immediate access to a resource on
the web.Close any open programs so you have a clean taskbar to start
with. This isn't mandatory, but it makes for a less cluttered
example.First, enlarge the size of your taskbar to about two or three
button sizes in height. That's three times the height of your
Start button. This gives you room to add the address bar. You
can fiddle with the size all you want. If you have a
Stradivarius monitor, it makes fiddling even easier. <groan>**NOTE: Stradivarius... A kind of violin made by the Italian
craftsman Antonio Stradivari in the late seventeenth and early
eighteenth centuries. Those that still survive are considered
the finest violins in existence. And you thought this newsletter
was just about computers!Moving on...Next, right click a blank area of the enlarged toolbar space,
and select 'Toolbars' then click 'Address'. The address bar
will appear on your taskbar.Move it around by passing your mouse cursor over the vertical
spacer-like gizmos that separate the Address bar from the rest
of the Taskbar. Now, here's how to use it...To view the contents of your C: drive, just type 'C:' without
the quote marks. Up pops a window. Kind of neat.To open Windows Explorer, type 'explorer' in the address bar.
Whoosh... there's Windows Explorer! That's neater yet.To order pizza, type "Pizza Hut" into the address bar... then
listen for a knock at the door. Look! It's the pizza guy!You didn't know your computer could do that, did you? I didn't
either. Awe... and I wanted pineapple on mine!To get rid of the address bar, and the pizza guy, right click
a blank area of the Taskbar... go to Toolbars, and click
on 'Address' to remove the checkmark. The address bar is gone.Oh, one more thing. The upside down triangle button to the
right of the address bar can be clicked for a history of places
you've been to, or typed in there. And you can type web site
addresses there, too. You know, "URLs". "WWWs". That kind of
stuff.Have fun. Remember, computers are our servants. They're tools.
We are their masters. Unless of course you run a business using
a computer, like I do. Then it's just plain CRAZY because the
blame thing really DOES control my life!
[Back to the Table of Contents]
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7.) EZINE A*D*VERTISING DETAILS
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Do You Have a Business or Website?
Then you NEED A*D*VERTISING!
The OnLine Exchange is here to assist you
with A*d*vertising that gets results!
Your success starts right here:
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Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 40,000 Subscribers as soon as
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[Back to the Table of Contents]
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8.) MARKETINGTRENDZ DIRECTORY
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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