Have you ever accidentally lost an important file
on your computer?
Perhaps your computer crashed (again) or your cat sauntered over a
dooming sequence of keys. Remember that little pang in your stomach
you felt when you realized that file was gone for good?
OK, now imagine losing your entire e-zine
subscriber list.
Did that pang just get a bit more intense? (Ouch.)
'Master List Builder' Joel Christopher asked
several Internet
marketing gurus the question, 'If your office was burning down
and you could save one thing, what would it be?'
The unanimous answer among all of them was, 'my
list'...
Your list is your goldmine. It's your pool of warm
prospects and
clients with whom you've taken months to build a level of
credibility and trust. They're your ticket to a steady stream of
income.
It can take years to build a large collection of
o^pt-in
subscribers. But they can disappear in a flash if they're not
protected.
So, are YOU backing up your list on a regular basis?
(Be honest) If not, let's get you started today.
<< If Your List Resides on Your Computer...
If you send out your e-zine or e-mail promotions
from your own
computer, you MUST make backing-up your list a daily habit. And
by 'backing-up,' I mean saving your list to a disk or location
other than your hard drive. For example, you can save your list to:
1) a Zip disk (you'll need a Zip drive)
2) a CD (you'll need a CD burner)
3) a floppy disk (these don't hold much data though)
4) an external hard drive (these are less expensive now than they
used to be)
5) a secure, Web-based file storage service.
I currently use option 5 for my computer files. The
service I use
is called I-Backup (http://www.ibackup.com/)
and there are many
others out there, starting at as little as $3 per month. I prefer
this option because I have so many large files on my computer
that I'd have to backup my files to several separate disks or
CDs. And because this method is so EASY, I'm more likely to
follow through and back-up my files on a regular basis...
I also like I-Backup for traveling, as I can upload files that
I'll need to access on the road. This way I don't have to bring
disks with me.
If you use a type of list management software that
resides on
your computer or your own Web server, such as
Broadc@st or
MailLoop, it can probably schedule automatic backups for you.
See the program's help files or contact their support center for
assistance.
<< If You Use an Online List Service... >>
Even if you host your list online with a listserve
(such as
Topica) or an autoresponder service (such as GetResponse) that
should make their own secure backups, you should still make your
own backup copy on a regular basis. Just download or 'export' a
copy of your list each week for safekeeping. It should be pretty
easy to do. This procedure varies depending on what program you
use, so see its help files or contact their support center for
assistance.
<< Consider Purchasing a Battery Backup System >>
Southern California is known for its frequent power
outages, and
they were wreaking havoc on my computer. So I purchased a battery
backup unit. (I chose APC's 650 model.) It's about the size of a
breadbox and keeps my computer going for another hour or so in
the event of a power outage. This gives me ample time to back up
any files I'm working on and shut down my computer properly. It
also functions as a surge-protector to keep my computer safe from
electric surges. You can buy units like these at any large office
supply store, and they range in price from $100 to $500.
<< Don't Put It Off Any Longer >>
I know that backing-up your files seems like
another irritating
addition to your busy schedule. But remember that you've worked
hard to build your list ... and your business. So take just a few
minutes each week to protect that investment.
TIP: Pick a certain day each week to back up your
list. For
example, my electronic calendar automatically reminds me to do
this every Friday.
ABOUT THE AUTHOR
Alexandria K. Brown, 'The E-zine Queen,' is author
of the e-book,
'Boost Business With Your Own E-zine,' available at
http://www.jantd.com/EzineQueen.html . For *hundreds* more great
tips like these, visit her site and sign up for her FRE*E biweekly
newsletter, 'Tips from the E-zine Queen.' Don't miss the next
issue - subscribe today.
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2.)
EDITORIAL
__________________
A warm welcome to all of our New
Subscribers.
Now that we are into the month of May, many of
you
are in full SPRING FEVER mode. Everyone handles
spring fever in various ways. Some garden, some
start their spring cleaning and some become total
complete goof offs. Which one are you?
If you think that the height of season is over
for online businesses, then think again. There
is NO off-season for online businesses. That
is the beauty of Marketing. It is year round.
Plan your vacations, but make sure your
business is covered. Do you trust anyone
to answer email inquiries and handle sales
calls? If not, you should find someone. Putting
your business on hold is not a wise idea.
You will never see Sears, McDonalds or
any business close because the owner goes
on vacation. For e-zine owners...
Find someone you trust to email your e-zine.
You can do a few editions in advance, and
get everything set up. It is that easy.
Why put your business on vacation with you?
If orders come in, set up an autoresponder stating
that you are on vacation and you will confirm the
order when you return. Your business will suffer
a great deal if you close shop while you are away.
Onto some Exchanger business....
PARTNERS-2-SUCCESS is really making a big hit.
This membership is a necessity for online marketers.
It can cost you a fortune online to get the tools, advertising,
and valuable digital software. But it doesn't HAVE to cost you
a fortune. Not when you are a member of PARTNERS-2-SUCCESS.
Join today and get huge discounts on Ezine
Advertising, tons of
Valuable Digital Software with FULL Resale Rights all for F*R*E*E,
and a ToolBox of Marketing Services at huge discounts. You can't
go wrong!
If you would like detailed information of what
specific services,
ezines, and software is available, just drop us an email at:
sales@marketingtrendz.com
==============
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
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3.)
GRINS-N-GIGGLES
_____________________
The Wish
A couple had been married for
35 years and also celebrated
their 60th birthdays. During the
celebration a fairy appeared and
said that because they had been
such a loving couple all those years,
she would give them one wish each.
The wife wanted to travel around
the world. The fairy waved her
wand and boom! She had the
tickets in her hand.
Next, it was the husband's turn.
He paused for a moment, then
said shyly,
"Well, I'd like to have a woman
30 years younger than I."
The fairy picked up her wand and
boom! He was 90.
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4.)
COOLBIZ SITE
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The Website Awards Worksheet is a free resource!
It helps you apply for Web awards and track your activities.
Apply to over 500 Award Sites around the world!
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5.)
EZINE A*DVERTISING DETAILS
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Take advantage of our Established Ezine and YOUR A*D
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6.)
HOT BIZTIP
__________________________________
Did I Copy It - or Move It?
Here's a tip which solved a long term irritation
for me
until I learned about it. Like many things to do with
computers, it's easy once you know how.
I move files and folders about by dragging them
across in
'Explorer' (right click 'Start', click 'Explorer)
But Windows treats your dragged files differently
if you're
moving them around the same disk, or if you're moving them
between disks.
Drag a file from one folder to another, and the
file is
moved. But drag the same file to another disk that's
separate from your hard disk, like a floppy or a Zip disk,
and it's copied.
NOT moved.
Dumbness prevails - hey wake up at the back!
If you want to get control of the situation, and
always be
presented with a verification of your intent, use the RIGHT
drag method. Really. Just right click instead of left
clicking when you drag an icon. When you release the right
button, you'll see a context menu appear with these options:
Move Here, Copy Here, Create Shortcut(s) Here, and
Cancel.
It sure beats not knowing what Windows will do
next.
If you don't like pressing the right mouse button
for some
reason, hold down the Ctrl and Shift keys at the same time
while dragging with the left mouse button. You can press
them before or after you click the mouse--it doesn't care.
The end result is the same. You be presented with a context
menu seeking your intent.
Windows does try and aid you to some degree,
changing the
mouse cursor depending on the action taken. For example, a
small plus sign (+) appears when you copy, and a small
curved arrow appears when you're creating a shortcut.
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7.)
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.
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